Manashi برامانيك

Managed end-to-end retail operations at Himalaya Wellness, including in-store sales, customer consultations, and product promotions.

Oversaw online sales processes on platforms like Flipkart and Amazon, including order processing, inventory tracking, and timely fulfillment.

Maintained and analyzed sales data using Excel to monitor performance, prepare reports, and identify growth opportunities.

Developed and nurtured strong B2B relationships with retail partners, key accounts, and institutional clients to drive revenue growth.

Executed upselling and cross-selling strategies, consistently exceeding sales targets and contributing to store profitability.

Coordinated with supply chain, marketing, and operations teams to ensure stock availability, merchandising standards, and promotional campaigns.

Provided product knowledge, wellness solutions, and personalized guidance to customers, enhancing overall brand experience.

Tracked competitor activity, market trends, and customer feedback to inform business strategy and improve sales performance.

Job Title: Glam Stylist & Beauty Consultant
Company: Lakmé Lever Pvt. Ltd. (Hindustan Unilever Field Service)
Location: Kolkata, India
Duration: September 2013- Aug 2025

Senior B2C Sales Executive

Company: Hindustan Unilever Limited (HUL)
Experience: 12 Years

Key Responsibilities:

Managed end-to-end B2C sales operations for HUL FMCG products in a retail environment

Handled direct customer interactions, providing detailed product consultation, benefits explanation, and usage guidance

Drove revenue growth through effective upselling and cross-selling strategies

Consistently achieved and exceeded daily, monthly, and annual sales targets

Executed billing operations using POS systems and handled cash, UPI, and card transactions accurately

Resolved customer queries, objections, and after-sales concerns while maintaining high customer satisfaction

Maintained store merchandising standards, product visibility, planograms, and strict adherence to HUL brand guidelines

Communicated new product launches, promotional schemes, and seasonal offers to customers effectively

Built and maintained strong repeat customer relationships to enhance brand loyalty

Monitored stock availability and supported basic inventory coordination and reporting

Prepared daily sales reports and shared performance updates with supervisors.