Product Marketing Manager
Fragrance Delivery Technologies
مجموع سنوات الخبرة :12 years, 2 أشهر
www.oxygenpowered.com - (World’s best continuous and consistent air-freshening system)
• Market Research & Competitive Analysis: Monitor, analyze, and evaluate market
trends, consumer behavior, and competitor activity followed by ideation and
research for new products and target markets
• Product Research: Gathering and prioritizing product and customer requirements,
product research based on customer benefits, defining the product roadmap and
company vision to manage all aspects of the product to increase sales
• Product Development & Management: Product planning and execution throughout
the Product Lifecycle, including strategy, design, packaging, testing, pricing, and
implementation. Collaborating with cross-functional teams like engineering, sales,
marketing, and support to ensure revenue and customer satisfaction
• Product Marketing: Develop effective positioning, messaging, and marketing
programs that lead to product promotion. Create, modify, and update marketing
collateral, including product papers, presentations, documents, images, videos, etc.
• Traditional & Digital Media: Develop and manage PR calendar, media-relations
strategy, content for press releases, by-line articles, blogs, etc., organize media
training sessions for the leadership, conduct mock interviews, and more. Use online
channels like website, email marketing, social media, SEOs, etc. to gain traction
• Event Management: Successfully planned and concluded product launches, annual
sales meet, press conferences, activations, etc. Spearheaded planning and
execution for large-scale trade shows in the US, Dubai, and India - booth collateral,
vendor management, generate promotional content, managing on-ground logistics,
and preparing post-event reports
• Client Servicing: Coordinate with significant customers to understand product and
customization requirements and create private branding proposals
www.sabpaisa.in - (World’s first hybrid payment platform)
• Product Planning & Vision: To identify emerging market trends, conceptualization,
development, roll-out of new products; and any enhancements to existing ones
• UI & UX: Ensure customer experience is seamless by providing an unparalleled
payment experience, Monitoring the site to ensure optimized performance and
usability; Being the liaison with the Customer Service team to identify and address
usability issues, improvements, and bugs
• Content Generation: Write, update and publish compelling content for the website,
social media, and SMS, based on company guidelines, to optimize the customer
experience and site usability
• Interdepartmental Coordination: Collaborate with the technical team to ensure
accurate data reconciliation for offline and online payments; creative team to
design and display quality images, product, and other promotional videos; and sales
team to effectively evolve the go-to-market strategy - Pricing & Promotions
• Customer Satisfaction: Ensure end-to-end online customer satisfaction by identifying
their current and future needs, pain points, etc. and work with different teams to
implement changes based on feedback
• Communications: Drive demand for the products with innovative communication
and marketing programs; plan and execute events, press conferences, and seminars
• Third-Party Collaboration: Tie-up with multiple banks, organizations and offline
collection centers to ensure smooth product integration; Coordinate website
usability improvements with the web agency
https://www.thegutenberg.com/ - (A digital marketing & PR agency)
* Supervise and direct the workflow of marketing and public relations by assigning job
tasks, facilitating interdepartmental communications and managing external
communications
* Create, implement and oversee communications program, be it internal or external,
that adequately describe and promote the organization
* Marketing using the correct channels, tie-ups, and associations with third party,
stakeholders and organization management, PR/media management, earned
media coverage, direct outreach or planning and implementation of other outreach
activities
* Create compelling messages, story angles and points of differentiation to build
awareness of an organization, its products, services, and management
* Prepare monthly coverage reports; fortnightly slides on upcoming, concluded and
missed opportunities; weekly trackers and daily industry /competition updates
* Work with project/team lead to effectively complete scope of work so that it is top
quality but also within the terms of the contract
* Interact with media and customers to maximize exposure and promote company
mission
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, Sector-11, Chandigarh (