Head Marketing & Growth
Flexopt Technology Private Limited
Total years of experience :26 years, 3 Months
Founding team member of a FinTECH Start-up organization positioned to enable Financial Institutions / Banks to offer OnDemand, Flexible Credit Products. Build brand and its various interfaces, Project management - Product & Website Development, Marketing Communications, Digital marketing.
Responsible for tactical and strategic brand alliance initiatives and campaign development for the group and execution towards achieving the annual business plan through offline and online marketing promotions.
Areas of expertise: Strategic Alliances, Partner branding, GTM, Credit Uptake Promotions, Brand Development, Technical Integration planning, Media Relations.
>500, 000 merchant interconnects and Digital interface for Efficient Recovery through Strategic Partnerships
After successful career of more than one and half decade started professional services organization catering to the SMB’s, Start-ups, Family Business to offer Outsourced Proficient team to handle their Marketing / Sales functions as a partner to their growth or with project assignments. Areas of expertise: GTM, Product Development, Pricing, Promotions, Brand Development / Marcom planning, Sales / Distribution strategy formulation.
Consulting on Marketing promotions, Brand Clinic, Media Innovations, BTL Ideations, & Product launch management, Outsourced Marketing operations.
• Setting up sales and marketing policies, organizational process for the start-up and roll out.
• Responsible for Pre-Sales concept building and Solutions Consulting.
• Managing bid and presentation meetings with the corporate customer / ministries.
• Managing cost metrics - direct impact on bottom line
• Handling turnkey e-governance project mandates from ground zero and bringing them to scale,
• Interact with senior level stake holders from Government, institutional customers as well as vendors.
• Initiated technology partner relationships and mediation for associations and procurement discussions.
• Drive Postpaid Smart phones build up & responsible for Business line revenue nationally.
• Responsible for Activity Planning for Smart phone vertical marketing activities & budget optimizing.
• Drive Brand preference for MTS Smart Phones & design Trade Engagement programs in Smart Channel.
• New Alliance management for acquisition tie-up.
• Responsible for training programs for newly constituted Smart Phone team & channel.
• Undertake customer insighting process & design GTM for the business vertical.
• Designing employee engagement programs for higher productivity in sales vertical.
• Identify potential new business lines to drive additional opportunity with the help of circles in corporate/SME/ Govt. sectors.
• Facilitating corporate office support in new product development, process simplifications for business excellence.
• Designing new price plans & policies to support circle teams garner business opportunity in their markets.
Responsible for P&L, Revenues, GA's, managing all product portfolios & Brand.
• Drove product portfolio restructuring, calendar promotions based on market / consumer Segment marketing strategy and improved Gross Additions and Active base QoQ especially in Data business.
• Product upselling programs for creating community of higher REC growth, and achieved >110% of revenue from existing consumer base from Data & Voice segments.
• Provide strategic direction on brand communication mix, media selection and sales promotion and PR activities based on product segment and customer profile.
• Spearheaded new business line Smartphone Devices with high decibel cost effective marketing campaigns (BTL) winning attention of highly cluttered media of Mumbai (Metro) market.
• Designed and executed commercial strategy & budgets being 13th incumbent player in the highly competitive & challenging markets of Mumbai, Maharashtra & Goa.
• Identifying gap in channel servicing - launched “Halla Bool” market penetration programs recreated the distribution strength to allow deeper product penetration in market, brand visibility at retail, Improving activations and with sustenance gained highest RSAT(TRIM) score since the services launch of the circle.
• Managed team of 26 marketing professionals coaching, mentoring and motivating them towards superior team performance & for achieving department and units objectives.
Managed New products & Brand development & launch of services in newer markets of Nigeria, overlooking all marketing aspects of strategy, business planning, marketing, brand management, Value Added services launch, products and pricing and retail strategy. Worked closely with customer care delivery teams, call center; and assisted BI team in process/resource development of the organization. Had additional responsibility of corporate communication affairs including managing media and managing positive image of the company.
•
Heading Rural Telephony & Pay Telephony business unit marketing departmental head role at corporate office.
• Launched new circle operations and effectively managed for 1- year before handing over the territory to new state Marketing head.
• Design and rollout of new prepaid products, to achieve rapid acquisition growth and build the Tata Indicom on-net community.
• Managed brand’s TOMA & CSAT scores through market research program.
• Commercial rollout of new FOFO, COCO & FOCO Retail stores in the region in over 165 cities and joined “Limca Book of records” with record opening of stores in a single day.
• Effectively managed launched of customized and VOICE VAS & UTK based services through segmentation approach into the customer base and targeted communication plans.
• Carry’s distinction of contributing to 44% to the PAN India gross additions to Data customer additions through innovative experience led activation drives in self managed regions in the year of launch.
• Managing Channel & Subscriber Retention programs, Loyalty bonus schemes for sustaining growth.
• Design and rollout of new postpaid and prepaid products for various segments. Launched “Freedom of Calls”, a prepaid product targeting middle end “talker” segment which achieved 70% brand awareness within 60 days and doubled prepaid ARPU.
• Managed and successfully negotiated Tata Indicom’s key strategic cross Brand alliance with Eatery MNC brand to penetrate into the youth segment for Data & Voice telephony.
• Managed Commercial rollout of over 100 new cities & 50 plus Branded Retail stores to the Tata Indicom network.
• Established new marketing program including new team structure, enhanced brand, media and promotions strategy, as well as a yearly Activity planning for driving commercial growth.
Managing Channel & Subscriber Retention programs, Loyalty bonus schemes for sustaining growth.
• Design and rollout of new postpaid and prepaid products for various segments. Launched “Freedom of Calls”, a prepaid product targeting middle end “talker” segment which achieved 70% brand awareness within 60 days and doubled prepaid ARPU.
• Managed and successfully negotiated Tata Indicom’s key strategic cross Brand alliance with Eatery MNC brand to penetrate into the youth segment for Data & Voice telephony.
• Managed Commercial rollout of over 100 new cities & 50 plus Branded Retail stores to the Tata Indicom network.
• Established new marketing program including new team structure, enhanced brand, media and promotions strategy, as well as a yearly Activity planning for driving commercial growth.
Portland, a WPP group of advertising agency servicing clients for brand launches & new market introduction through OOH at retail fronts with over 100 Mn clients’ media & creative billing and a distinction of effectively managing Brand re-launch of leading GSM Telecom giant now “Idea cellular Ltd.” through OOH solutions in Retail.
As part of project brand re-launch team for AT&T, BIRLA TATA telecom brands in various markets & managed launch in 2- telecom circles under self supervision including retail spaces in the mass market.
• As head of independent business operations, bagged national campaign & new brand launch accounts from the clients ranging from Insurance to Apparels, Banks to FMCG, and Automobiles to branded furniture brands.
• Won appreciation at agency’s national award nights for “Best innovation in media”, “Outstanding branch operations” & “Best Media Value” categories.
Full commercial P&L responsibility:-
• Implementation of New Market Development programs that lead to a 36% increase in gross revenues and 100% increase in billing in 2000-01, including high level of client loyalty with increased billing in the form of innovation ideas execution
• Managed a multi-million INR budget and achieved cost savings of INR 7Mn in ’00-01 through media cost optimizing and supplier management/negotiation.
• Managed PAN India Re-brand launch of “Only Vimal” fabric brand of Reliance Industries at their flagship Retail stores, & franchisee store retail identity.
• Executed & managed Retail identity programs for SBI- Cards across western & Southern Indian State Bank of India Branches.
• Responsible for franchisee Business operations, managing their ROI, Channel partners and plant’s production efficiency.
• Creating brand acceptance in private sector clients, corporate & government machinery, developing promotional and local media strategies/campaigns.
• Set up of sales and distribution channel with 35 member sales & marketing team, sales and distribution channel including 150 direct retail dealer, 500 indirect dealer and 3k retail outlets, as well as a business sales team to acquire/manage 300+ key accounts
Holds distinction in Marketing & HR