Sponsorship's & Promotions Manager
GULF NEWS BROADCASTING
مجموع سنوات الخبرة :13 years, 3 أشهر
GULF NEWS BROADCASTING (September 2012 - Till Date)
Sponsorship's & Promotions Manager
Brands - Radio 1, Radio 2, Hum FM, Hayat FM & Josh FM.
• Manage media budgets and execution of authorized plans, purchase orders and media payments. Approve advertising billing and invoices for payment. Communicate with agencies and outside vendors.
• Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction.
• Successfully Launched 2 new brands in the radio space in the UAE (Hayat FM & Josh FM)
• Initiated media associations for legacy brands (Radio 1 & Radio 2) in the BTL space with over 75 concert associations. (i.e - Eminem, Metallica, Rihanna,
• Manage the media planning and media buying processes, including identifying or maximizing strong marketing opportunities with other managers in PR, Online Marketing, and Consumer Promotions.
• Develop and coordinate breakthrough, integrated programs across advertising disciplines and deliver excellent executions through our advertising and media agencies. Supervise TV, Print and other media planning, buying and scheduling.
Channel \[V\] (April - 10 - Till Date)
• Marketing for Channel \[v\] - India's leading Youth Entertainment channel. Devise marketing plans through ATL/BTL solutions.
• Increase brand visibility & reach across the core demographic through strategic alliances.
• Responsible for Revenue maximization post re-launch of Channel \[V\] to a Youth GEC platform from a music based positioning
• Conceptualized & Executed NOKIA INDIA FEST 2011 - India's largest youth engagement platform partnering with Nokia & other key partners. (360 Degree - Across Star Network, Facebook, On Ground & Digital platforms)
• Initiated first of it's kind FACEBOOK solution on ground.
May 08 - Till Date
• Responsible for conceptualizing & roll out of "BIG Integrated Solutions" to optimize revenue generation from key Media Spenders across the country.
• Strategically plan, develop and execute integrated solutions across all LOB's of BIG. Convert large TV spenders to allocate budgets across BIG platforms by providing them with brand fit solutions.
Head - Corporate Sales (Delhi)
BIG 92.7 FM
June 07 - May 08
• Joined as Manager - Sales (Apr 06 - May 07) & got promoted twice in a span of 18 months to lead Corporate Sales for BIG FM in Delhi.
• Conceptualizing 360 Degree solutions with OOH, Radio, Internet & the mobile platform across categories.
• Initiated and commenced "BIG REACH", an SBU to focus on client activations penetrating into their Below the Line spends focusing on Events, concerts, conferences.
• An active member of the "Core Content Ideation team" of BIG 92.7FM.
• Designated as a "Project Manager" responsible for the launch of Jammu, Srinagar, Jalandhar & Chandigarh radio stations from Hiring Staff across functions. This involves complete market understanding, pricing strategy, marketing initiatives and programming content identification.
Training Sessions at BIG -
• Pursuing the "Certified Radio Marketing Consultant - CRMC" from RAB, USA.
• Successful completion of the Dale Carnegie & Stephen Covey leadership programs.
• Client Integration Training by Cameron Plant/Greg Worthington - Austereo (Australia's leading Radio network)
• Sponsorship Marketing training by Sylvia Allen - worlds leading sponsorship marketing consultant.
Sr. Executive - Advertising Sales
The Walt Disney Company (India) Pvt. Ltd.
Brand - Disney Channel & Toon Disney
Jan 05' - Mar 06'
• Advertising Sales for Disney Channel & Toon Disney in the Northern Region.
• A part of the team that Implemented & integrated brands in the "DISNEY MAGIC" road shows across the country with the Disney characters being flown in. Successfully monetized the same with sponsors across the board.
• Successfully executed 360 Degree solutions for Non Traditional Clients like Microsoft.
• "Disneyfied" by successful completion of brand workshops, sales training seminars & inculcation of Disney values as a "Disney Brand Steward"
Manager - Corporate Sales
Disney - UTV
July 04' - Jan 05'
• Business Development for Hungama TV in North India.
• Increase Brand Visibility of "Hungama TV" during launch phase through on ground promotions & strategic alliances in North India.
• Achieved 115% revenue target as a Group Head for the channel.
• An integral part of the launch team of Hungama TV in North India.
• 30 % KRA revolves around brand visibility and on ground presence of the channel in the region.
Senior Executive - Sales
STAR India Pvt. Ltd.
Brand: RADIO CITY 91 FM (National)
Nov 02' - June 04'.
• Handling a team of 4 execs, setting targets and area specific strategies for penetration of the medium.
• Development of new business channels to enhance effectiveness of Media Spend of clients through ON AIR - ON GROUND connects
• Initiated & implemented the first ever "Radio Awards for Public Service", in the private FM category in Delhi.
• Constantly exceeded revenue targets since launch of Radio City 91 FM in Delhi.
Singapore Airlines Cargo - FedEx Trade Networks JV
(Mar 00 - Nov' 02)
• Responsible for Sales and Marketing in Delhi NCR/Jaipur/Agra/Chandigarh leading 5 Sr./Sales executives in DEL and Indirect Sales Channels in North India (15 sales execs)
• Liasioning with buying Agents like Tommy Hilfiger, Ralph Lauren, Gap, Donna Karen, WECA.
• Corporate Presentations to foreign buyers, exporters and Importers.
• Nominated for Sales Training program for 3 months at the Corporate in Singapore, amongst a National Sales Team of 37 execs.
Overseas Academic Experience/Projects:
Management Consultant providing IT solutions to small businesses with Thames Gateway Technology Center, London as a part of Business Associate Program of The University of East London U.K
• A Practical study of the consumption patterns and market environment of foods and beverages in the Czech Republic with reference to Unilever Ltd.
Qualification Institute/University Grade / Division Post Graduate Diploma in International Business (PGDIB) Amity Business School, NOIDA, India. (98 - 00') CGPA: 7.36 Summer Internship:A+
Bachelors In Business Administration DAVV, Indore (98') . I HSSC (XII) Choithram School, Indore (95') I
