Market Insights - Lead
Aramex
Total years of experience :12 years, 4 Months
Lead all market intelligence and insights projects to support senior mgt. and shape strategic decisions.
Prepare and present reports to all internal stakeholders including C-suite and board on macro and micro trends, industry outlook, KPIs and market opportunities for M&As, strategic alliance and new product offerings
Identify business problems, translate to insight briefs, identify and liaison with various research and consulting agencies to prepare specific survey reports and conduct workshops basis findings.
Hands-on experience across a wide suite of market research & consulting assignments including
Market sizing, NPS, Brand satisfaction, Customer experience, Market segmentation, Industry deepdive, Revenue & profitability analysis & KPIs dashboards.
End to End ownership of Research/Consulting projects across MENA region in B2B/ICT domain
Clientele include - Leading telcos, Government & ICT regulatory authorities across MENA region
P&L responsibility of over 1Mn $ with the responsibility of business expansion into other verticals
Mentoring and managing the B2b team
Hands-on experience conducting a wide suite of research assignments such as
Market sizing (Enterprise ICT market sizing done for multiple countries in MENA region)
Market segmentation
Concept testing/Pricing studies
NPS(Net Promoter Score)
Customer Satisfaction trackers
Usage & Awareness studies
Adhoc consulting assignments include - Advanced ICT solutions Market sizing and future outlook (Managed Services, M2M, Cloud computing services - SaaS, PaaS and IaaS)
Expertise in - Project management, Costing & Budgeting, Proposal & Framework designing, Research tools preparation, Client servicing, Data analysis and report writing as well as Report presentation
Market tracking, estimation and forecasting of:
Ethernet Switching and Routing
Wireless LAN
Application Delivery Controllers (ADC) ( ADC, WAN Optimisation and Security)
City level Storage tracker
Roles & Responsibilities:
Interaction with key people in Networking/Storage space (Primary Interviews)
Preparation of tracker and a quarterly report on India networking market covering (LAN & WLAN) as well as WAN Optimization and storage market city level
Engagement with vendors, channel partners as well as system integrators/resellers to identify the emerging trends in the Indian Networking Ecosystem
Providing insights in custom consulting projects (Both Internal and as part of Client engagement)
PGDBM - Marketing (MBA)