Product Manager
Cartier
Total years of experience :11 years, 1 Months
In charge of major accounts: Macy’s, Bloomingdale’s, Nordstrom, Travel retail
E-Commerce
Sell-in support: bi-annual buying meetings, trade plans & event negotiation
Sell-out support: training, visual merchandising and trade animations.
Management : 1 intern
Adapt and deploy CHANEL trade marketing guidelines to local markets and Duty free
Flagships' event organization
Training support
Consolidate the results and analyse the efficiency of the marketing campaigns
Update internal communication to the sales force about the marketing initiatives
Development and monitoring of commercial and marketing activities (through product launch or specific operations)
Building of animations
E- sales pitch / iPad Application
Profitability analysis and budget monitoring
Logistics management
Development of POS-A
Strategic studies of commercial implantations, definition of a cultural concept in the heart of a commercial development.
Introduction of digital media in mall
Writing files CDAC submitting applications to the administration
CUSTOMERS : Abercrombie & Fitch / Adidas / Alinéa / Apple Store / Bompard / Bulgari / Cartier / Castorama / Célio / Chanel / Conforama / Darty / Esprit / Etam / Fiat Group / Fnac / Galeries Lafayette / Groupe Eram / Hermès / Ikéa / La Grande Récré / La Samaritaine / Le Bon Marché / Louis Vuitton / Merci / Nespresso / Nike / Office Dépôt / Printemps / Ralph Lauren / Sephora / Uniqlo / Virgin / Zara ...