mansoor arshad, Social Media Manager

mansoor arshad

Social Media Manager

ALM Digital DMCC

Location
Pakistan - Rawalpindi
Education
Master's degree, International Relations
Experience
13 years, 7 Months

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Work Experience

Total years of experience :13 years, 7 Months

Social Media Manager at ALM Digital DMCC
  • United Arab Emirates - Dubai
  • My current job since December 2016

Craft Proposals
Create the social media strategy
- Create budgets for social media activities
- Plan social media campaigns
- Work with stakeholders
- Recruit and manage the social media marketing team
- Meetings with clients
Social Media Implementation
- Manage social media campaigns
- Manage day to day activities
- Manage presence in social networking sites
Brand advocacy
-Community outreach
-Create and upload videos
-Engage in conversations and answer questions
Create and maintain a social media editorial calendar and posting schedule
Social Media Monitoring
- Measure the results of social media programs
- Analyze and evaluate social media campaigns and strategies
- Share bi-weekly reports
- Monitor trends in social media
- Monitor the activities of main competitors in social media

Director Content and Social Media at Sharp Cut Films
  • Pakistan - Islamabad
  • March 2016 to December 2016

I was looking after social media and content.

Senior Screenwriter, Creative & Social Media Manager at Mercury Transformations
  • Pakistan - Islamabad
  • July 2013 to March 2016

• Serving as a “Senior Screenwriter, Creative and Social Media Manager” through credible skills set of conceptualizing and writing my job was to develop ideas, create concepts and manage the cycle to give them a life. The range of work includes Awareness/Behavioural/Educational campaigns, Films, Tele-film, Dramas, Theatres, Documentaries, TV Commercials, PSAs, Corporate Videos, Programs, Docu-Dramas, Books, Press Ads, Articles and Social Media Campaigns.
As a social media manager my responsibilities were to:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification;
• Generate, edit, publish and share daily content that builds meaningful connections;
• Set up and optimize pages within each platform to increase the visibility of the content;
• Moderate all user-generated content in line with the moderation policy for each community;
• Create editorial calendars and syndication schedules;
• Capture appropriate social data/metrics, insights and best practices, and then acting on the information;
• Collaborate with other departments and clients to manage reputation, identify key players and coordinate actions.

Creative, Content and Social Media Specialist at Pakitan Television News Network
  • Pakistan - Islamabad
  • September 2011 to July 2013

As a freelance creative, content and social media specialist I worked for different Islamabad based organizations, media and production houses including Pakistan Television News Network and Express News.

Graphic Designer at Black Box Sounds
  • Pakistan - Islamabad
  • October 2010 to September 2011

Joined BBS as a translator and graphic designer in very short time progressed and made name in script writing.
Wrote radio dramas, public service messages and talk shows.

Education

Master's degree, International Relations
  • at University of the Punjab
  • September 2017
Bachelor's degree, Journalism and Communication Studies
  • at University of the Punjab, Lahore
  • September 2011

Specialties & Skills

Social Media
Social Media Marketing
Creative Writing
Creative Research
Creative Concept Development
Social Media Optimisation
Creative Research
Creative Writing
Social Media Marketing

Languages

English
Expert
Urdu
Expert

Memberships

Pakistan Writers
  • Member
  • September 2011

Training and Certifications

Project Management Certification (Certificate)
Date Attended:
October 2017

Hobbies

  • Reading and Writing