Hub Head, Asia Pacific (Destination Marketing, Planning and Development in APAC, M/East & Africa)
South African Tourism
Total years of experience :32 years, 4 Months
• Lead and direct consumer and trade marketing promotion activities and projects in the key source markets of China, Japan and South Korea (SK until 2021).
• Lead, direct and develop BU APP and projects to deliver against APP.
• Develop strategies to position South Africa as a preferred leisure and business tourism destination across traditional and social media and other digital platforms.
• Develop new business relationships with Tourism Trade and key tourism stakeholders in the Asia Pacific region.
• Engage and cultivate relationships with key stakeholders and develop new opportunities for economic inclusion, such as engaging Tencent to introduce WeChat Pay in South Africa to improve cross-border payments.
• Lead the impact analysis of digital currencies and CBDCs on cross-border payments and economic impact from improved tourism spend.
• Co-Lead and develop Enterprise & Supplier Development policy framework and implementation plan.
• Develop and deliver projects against generally accepted project management methodologies.
2016/17 Tourism Transformation and Innovation Advisor/Consultant, UAE Ministry of Economy
2015/16 Director, Tourism Destination Development Dubai Department of Tourism and Commerce Marketing, UAE
2012/15 CEO and founder Responsible Impact ESG NPO South Africa
2006/11 Executive Director, Economic, Social Development and Tourism, City of Cape Town South Africa
2006/11 Board Director WESGRO (Investment Promotion Public Institution) South Africa
2006/11 Chairperson South African Cruise Liner Steering Committee South Africa
2003/06 Managing Director, Cartridge World London, UK
1996/03 Group Finance Manager, Old Mutual Plc London, UK
1991/95 Audit Manager, Arthur Andersen & Co South Africa
- 20+ years of international tourism destination marketing and destination development experience in China, Japan, South Korea, Dubai and South Africa. - Internationally networked with a proven track record cultivating strategic partnerships in global online travel agents with Ctrip, Mafengwo, Fliggy, Expedia, etc. Excellent stakeholder management and problem-solving skills.