Manu George

• Own the full commercial P&L; driving Rs.180-200 Cr (~$22-24M USD) in monthly revenue by leading both marketing
and sales functions across retail and institutional segments.
• Spearheaded brand strategy and multi-channel campaigns (OOH, vernacular TV/radio, WhatsApp, influencer) across
Maharashtra, Telangana, and Madhya Pradesh, boosting brand recall by 25%+.
• Expanded to 100+ new retail counters by building structured dealer engagement and volume-linked incentive
programs, accelerating sales cycles significantly.
• Implemented demand-linked forecasting to reduce working capital blockage and align sales, marketing, and production
with market demand for improved cash flow velocity.

• Managed Rs.300 Cr+ (~$36M USD) procurement portfolio covering scrap, sponge iron, and ferro alloys, delivering a
30% cost reduction through direct sourcing and freight optimisation.
• Oversaw vendor payables exceeding Rs.100 Cr (~$12M USD), maintaining supply continuity through structured
payment frameworks and strong supplier relationships.
• Introduced digital procurement tools for real-time pricing visibility and supplier performance tracking, improving
decision-making turnaround time significantly.
• Integrated procurement with production and finance teams to minimise dead stock and improve cash flow velocity.

• Reduced regulatory clearance cycle times by 40% for plant and warehouse expansion projects by proactively
engaging with regulatory bodies and streamlining documentation workflows.

• Led school onboarding and partner development across Tier 2/3 markets, expanding regional footprint during a critical
growth phase.

• Executed consultative B2C sales of ed-tech products, identifying and converting high-potential leads through
personalised engagement.

• Delivered Rs.1 Cr+ (~$120K USD) in annual B2C sales through consultative selling and design advisory to premium
residential clients.
• Awarded Star Performer (2018) for exceeding annual sales targets — one of the top performers nationally in the key
accounts segment.

• Supported residential and commercial real estate sales in Bengaluru, building client pipelines and assisting in deal
closures across premium property projects.