maram rehan

• Lead marketing activities for the Primary Education division, focusing on acquisition and
engagement strategies.
• Manage and coordinate a cross-functional team of 11+ members across content, design,
media buying, and operations.
• Support development and execution of performance marketing strategies across digital
channels.
• Contributed to generating 5, 680+ qualified leads through digital marketing campaigns.
• Monitor campaign performance and provide insights to improve marketing efficiency and
ROI.
• Collaborate with internal teams to execute integrated marketing campaigns across
multiple platforms.
• Contributed to subscriber growth across multiple channels (108K → 175K, 38K → 195K,
38K → 82K).

• Support execution of digital marketing campaigns and content strategies.
• Assist in developing brand messaging and audience engagement initiatives.
• Collaborate with marketing and creative teams to deliver campaign assets.

• Support marketing strategy and content planning for brand growth and customer
engagement.
• Create marketing copy and content for social media campaigns and promotions.
• Assist in audience engagement initiatives and campaign execution.
• Analyze content performance to support optimization and growth.

• Managed performance marketing campaigns targeting student acquisition in the EdTech
sector.
• Oversaw large-scale advertising budgets and optimized campaigns for better conversion
performance.
• Developed audience targeting strategies and marketing funnels.
• Analyzed campaign data to improve campaign effectiveness and lead generation
outcomes.

• Supported growth of educational YouTube channels through content optimization and
audience engagement strategies.
• Assisted in developing content strategies to improve reach and engagement.

• Handled customer inquiries via phone and email with high satisfaction levels.
• Resolved customer issues and provided product support.
• Documented feedback to improve service processes.