Marcelino Santiago,  Jr, Optometrist/Branch Manager

Marcelino Santiago, Jr

Optometrist/Branch Manager

Bahrain Optician

Location
Qatar - Doha
Education
Bachelor's degree,
Experience
15 years, 2 Months

Share My Profile

Block User


Work Experience

Total years of experience :15 years, 2 Months

Optometrist/Branch Manager at Bahrain Optician
  • United Arab Emirates - Dubai
  • May 2002 to October 2012

Optometrist/Branch Manager Optica by Bahrain Optician May 2002 - November 2012 Dubai, U.A.E& Doha, Qatar

Duties: • Developing, implementing and maintaining a business plan for the branch.
• Doing monthly inventory, ordering of stocks, merchandising
• Focusing on achieving customer acquisition, retention and cross sales.
• Managing the daily activities of the branch.
• Enforcing the company's policies, principles, and procedures.
• Inspiring and motivating staff.
• Identifying then addressing team training and development needs.
• Coaching and developing staff to do more and better.
• Providing excellent service to customers
• Interpreting, analyzing and producing sales & financial data.
• Enhancing awareness of the company branch and brand.
• Liaising with the Area Manager to develop innovative marketing strategies.
• Communicating clear business messages to staff.
• Responsible for dealing with complex and diverse managerial problems.

Product Specialist at Ideal Optical Supplies Corp
  • Philippines
  • September 1997 to May 2002

Product Specialist Ideal Optical Supplies Corp
September 1997- May 2002 Manila, Philippines

Duties: • Performing and arranging successful product demonstrations for customers.
• Market research & developing the core positioning and messaging for the product.
• Researching, reviewing & reporting on competitors & rival products.
• Performing sales, trend, and profitability analysis.
• Developing content for product and company collateral.
• Articulating the company's distinctive competence & the product's uniqueness.
• Setting product pricing for new product releases to meet revenue & profitability goal.

Education

Bachelor's degree,
  • at Manila Central University
  • April 1994

Diploma in Doctor of Optometry Manila Central University 1994 Philippine Regulation Commission

Bachelor's degree, Doctor Of Optometry
  • at Manila Central University
  • April 1994

Specialties & Skills

Managerial Experience
Sales Skills Training
ALL SALES
COACHING
INVENTORY
MANAGERIAL
MARKET RESEARCH
MARKETING
ORDERING
PRICING
TRAINING

Languages

English
Expert

Training and Certifications

Contact lens Fitting (Training)
Training Institute:
Johnson's & Johnsons Institute
Date Attended:
May 2011