Maria Almarzooq

- Measure, review, and analyze the impact of social media channels (TW, FB, IG, and YT) and digital campaigns (Google Ads & Influencers) to enhance the performance, ROI, and website traffic.

- Manage the SEO project of the new online platform with the different parties.

- Ensure that the social media channels are running with the offers and marketing campaigns on time, run activities to increase the engagement with the clients.

- Capture the possible risks in social media in advance (listening).

- Manage the online experience of the installment program to increase the number of applications.

- Implement the online media plans agreed with the suppliers, including launching new products.

- Measure, review, and analyze the impact of social media and digital campaigns to enhance performance and ROI.

- Run all the social media activities with the agency.

- Conduct online listening reports about the brand itself.

- Hunt potential clients in social media.

- Part of the crisis management committee.

- Plan and execute the Digital Media Plans with the suppliers.

Social Media:

- Plan social media strategy for the group and build a strong presence on the overall social media accounts.
- Executing all social media activities (Creating content, posting, scheduling, engaging and reporting) using hootusite, Twitter analytics, Facebook insight and other tools.
- Conducting competitive analysis studies for Alkifah group of companies’ competitors.
- Running and managing promoted campaigns on Twitter, Facebook, Instagram and Google Ads. -
- Measure, review and report the impact of the social media campaigns.
- Maintain the accounts' security and build security manual.

Digital Marketing and other tasks:

- Planning and implementing CSR campaigns on ground and online.
- Responsible for monitoring the email campaign through Mailchimp.
- Managing the company website using WordPress & the analytics through Google analytics.
- Plan digital present strategy and rules of AlKifah Group of companies.
- Mentor the internal screens using Appspace & Rise vision.
- Create mini websites for internal initiatives using wordpress.

Part time job.

- Conducted audit for 13 retailers that include their websites and social media ( Twitter, Facebook, Google+, Youtube channel) landscape in Saudi Arabia.

- Analyzed and developed 2 Windows Phone Applications for the retailers’ products and Microsoft promoters in the showrooms using Windows Azure database, Mobile services and Windows phone SDK 8.

- Created a workflow that automates the vacation request process inside General Electric Company.

- Developed a website that help General Electric in organizing the work of their machines.

- Analyzed Two IT projects for GE's shop