Analytics:
-Practical skills and assessment methods, ability to present findings and results
-Participation in business plan preparation
-Developing a marketing reporting system for traffic, advertising effectiveness, average order value, and loyalty programs
-Systematizing and analyzing competitive pricing
-Monitoring competitor activity
-Conducting regional analysis
-Pricing analysis and control
-Strategic and tactical planning
-Assessing segment attractiveness
-Forming short-term and long-term market development forecasts
-Customer analytics, service quality analysis, and customer satisfaction
- Reporting
-Developing and analyzing the effectiveness of marketing activities
-Proficiency in Excel, PowerPoint, Access, Word, Bitrix, Pascal, Illustrator, and OS X Unix, Illustrator, CorelDraw, Reader, Bridge, Outlook, website upload system
PR and Advertising:
-Organizing and managing the PR department (3 people: designer, writer, programmer).
-Setting tasks and monitoring website promotion (contextual and banner advertising, links, SEO).
-Working with graphics programs (Photoshop, etc.).
-Managing department document flow.
-Budgeting, monitoring, and optimizing financial investments in advertising and promotion.
-Creating and subsequently implementing the Company's advertising and PR strategy;
-Posters, certificates, banners for equipment, layout development, ordering, approval, implementation, and other advertising materials (copyright, layout, designer collaboration)
-Work with contractors (printing houses, designers, advertising agencies)
-Website development (writing specifications, creating the structure and concept of the new website, design)
-Implementation of the new brand.
-Report preparation, coordinating materials with management, planning, and optimization of department work.
-Meetings, negotiations
-Setting tasks, monitoring work, motivating and supervising department employees
-Creating an advertising and PR work plan.
-Developing the company's image.
-Participating in the creation of the company's website (promotion). Development and content of the company's website. Writing articles and analytical materials for the company's website.
-Development of the company's corporate identity and the design of advertising materials. Analysis and ordering of promotional items (catalogs, brochures, business cards, etc.).
-Organization and holding of exhibitions, presentations, seminars, and conferences.
-Partial development and collection of management's event plans for the current year, such as exhibitions, presentations, etc.
Websites:
-Website design layout development
-Website design, graphic interface design, content visualization, banners, corporate identities, and illustrations;
-Project management;
-Completion of tasks assigned by the manager
-Music selection
-Company logo creation
- Company industry:
- Construction & Building