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Maria Hierapurwala, Social Media Marketing Executive

Maria Hierapurwala

Social Media Marketing Executive·Ria Bajaj Social Media Agency

United Arab Emirates

Master's degree, Public Relations

Work experience

Total years of experience: 2 years, 5 months

Social Media Marketing Executive

April 2024 - July 2025

Ria Bajaj Social Media Agency

Mumbai, India

April 2024 - July 2025

• Developed and executed comprehensive social media and content strategies for over 7 lifestyle, wellness, and fashion brands.
• Achieved a 30% increase in overall engagement through innovative visual storytelling, engaging reels, and influencer collaborations.
• Conceptualized, filmed, and edited 150+ short-form videos and campaign assets utilizing mobile-first tools to enhance brand visibility.
• Managed full-cycle event content, including meticulous planning, coordination, live coverage, behind-the-scenes (BTS), and impactful post-event highlights.
• Led a dynamic 10-member team as Team Lead for The Wedding Collective (Season 1), successfully executing a 3-day live event with seamless coordination.
Company industry:
Marketing

Digital Marketing Executive & Team Lead

May 2023 - November 2023

Host2Unlimited Social Media Agency

Mumbai, India

May 2023 - November 2023

• Spearheaded on-site social media initiatives, effectively managing 8+ diverse client accounts in sectors including education, healthcare, hospitality, and real estate.
• Directed PR activities and crafted engaging event content, ensuring seamless client communication and strategic campaign direction.
• Developed compelling visual assets, organized monthly content calendars, and generated detailed performance reports customized for each client.
• Partnered with clients to elevate brand visibility, maximize marketing budgets, and fine-tune campaign strategies for optimal results.
• Recognized as Best Employee of the Month for outstanding performance and innovative contributions to team success.
Company industry:
Marketing

Digital Marketer Student & Intern

April 2022 - September 2022

Host2Unlimited Social Media Agency

Mumbai, India

April 2022 - September 2022

• Created engaging content (graphics, reels, videos) for diverse brands, enhancing their social media presence.
• Collaborated on content calendar development to ensure timely and relevant postings, driving audience engagement.
• Analyzed performance metrics and provided insights for campaign optimization, resulting in improved reach and interaction rates.
• Contributed to strategic commercial planning, leveraging data analytics to inform marketing decisions and boost brand visibility.
• Fostered a collaborative environment, working closely with cross-functional teams to align social media strategies with overall business goals.
Company industry:
Marketing

Education

University of Mumbai

October 2025

October 2025

Master's degree, Public Relations

India

GPA (percentage): 72.75%

GPA (percentage): 72.75%

My Master’s in PR gave me hands-on experience in campaign planning, strategic messaging, audience research, media relations, crisis communication and storytelling across platforms. It helped me understand how brands shape narratives, manage reputation and create communication that actually connects.

VG Vaze College

March 2023

March 2023

Bachelor's degree, English Literature

India

GPA (rating): Excellent

GPA (rating): Excellent

My Bachelor’s in English Literature gave me a deep understanding of language, narrative and expression. Through poetry, novels, drama and critical theory, I learned how to craft meaning, analyse perspectives and communicate with intention.

Skills

Digital Storytelling
Expert
Digital Storytelling
Expert
Creative Writing
Expert
Creative Writing
Expert
Brand PR
Expert
Brand PR
Expert
Media Strategy
Expert
Media Strategy
Expert
Social Media
Expert
Social Media
Expert
BRAND COMMUNICATION
Intermediate
BRAND COMMUNICATION
Intermediate
COMPUTER PROGRAMMING
Intermediate
COMPUTER PROGRAMMING
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
DIGITAL CONTENT
Intermediate
DIGITAL CONTENT
Intermediate
DIGITAL CONTENT MANAGEMENT
Intermediate
DIGITAL CONTENT MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
IDEATION
Intermediate
IDEATION
Intermediate
INDUSTRY TREND ANALYSIS
Intermediate
INDUSTRY TREND ANALYSIS
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
Marketing
Expert
Marketing
Expert

Languages

English

Beginner

Hindi

Beginner

Marathi

Beginner

Gujarati

Native Speaker

Training and Certifications

Certifications
Digital Marketing Certificate Course

Hobbies and interests

Content creation, storytelling, branding trends, film analysis & Pinterest inspiration.

Completed a Master’s in PR with strong performance in strategy, research, and digital media. Graduated in English Literature as a consistent high performer. Created notable projects in media studies, crisis communication and campaigns. Awarded “Best Employee of the Month” at Host2Unlimited. Actively involved in university events and media fests.