Maria Nauss

Marketing Assistant Manager, Commercial International Life Insurance - CIL, Cairo, Egypt
September 2008 -Current
General Roles & Responsibilities: • Ensure CIL provides a range of profitable products that are competitive for the customer and partner and aligned with their needs and segments
• Ensure a positive corporate image in communications to customers and partners
• Provide informative, accurate and up-to-date analysis of the insurance, banking sectors and competitors within Egypt
• Utilize the media to advance CIL's interests
• Participate in the dressing up and organization of company events
• Maintain an appropriate Corporate Social Responsibility program
• Set Marketing budget as well as the strategic intents and objectives of the department
Marketing, public relations and brand management
• Plan and hold marketing events to motivate sales staff and distribution partners
• Develop and implement marketing plans and projects for new and existing products that motivate and increase sales
• Achieve consistency across the entire range of CIL products, including sales materials, icons, customer letters and packaging
• Implement the new website concept for CIL to enhance CIL's brand, improve customer interaction and increase sales
• Establish a VIP program for VIP clients of CIL.
• Maintain CIL image in all CIB - bank in alliance with CIL - in terms of branding by stands, posters and any promotional items.
• Issue monthly newsletters to be sent to CIB staff announcing the top achievers and trophies awarded.
• Copy editing customer facing correspondences including SMS, emails and letters to ensure that they are more customer-oriented and friendly and translating them to Arabic.
Market intelligence
• Update and compile a competitors' analysis report and work on different data scans to monitor market and customers' behaviors through mystery shopping.
• Monitor local media on a regular basis while keeping track of CIL media coverage.
• Establish media relations with key newspapers in the field of insurance and finance and come up with media themes to be communicated.
Product development
• Compiled a flow chart and road map for reviewing current products and creating new products.
• Participated in the launch of new range of products for the company and managed their product development plan right from the concept phase till the execution phase.
• Work on the development of current company products as well as creating new products.
• Manage a quarterly product committee to evaluate the company's products performance and how to improve.
Corporate Social Responsibility
• Work on CIL CSR activities through generating new means of financial and emotional support to the Hospital 57357 and Aboul Reish Hospital by organizing parties for the children, holding blood donation campaigns in the company, encouraging volunteer work by CIL staff and purchasing needed items by the Hospital as well as the exploring of new opportunities with other organizations

Regional Marketing Officer, Qatar Airways, Cairo, Egypt December 2007 - July 2008
Regional Responsibilities
• Study, coordinate and approve all marketing activities, plans and opportunities for the region.
• Liaise with the Head Office for all creatives, approvals, forms and procedures.
Local Responsibilities
• Responsible of initiating, developing and executing marketing and PR opportunities for Egypt's market.
• Generating marketing plan for Egypt.
• Plan and execute advertising plans for new destinations and services.
• Serve as a liaison with various suppliers and outside agencies for ongoing campaigns and activities.

Regional Communications Executive, Alcatel-Lucent, Cairo, Egypt October 2003 -December 2007
General Responsibilities
• Established and maintained a consistent corporate image throughout all media, services, promotional materials and events.
• Worked closely with key team members and counterparts in other countries and head office to tailor and customize corporate focus and messages.
Prime Responsibilities
• Planned and executed advertising plans.
• Worked on production and artwork adaptations of promotional, advertising & marketing materials.
• Developed and updated the content of Alcatel-Lucent Middle East Website.
• Established and maintained a consistent internal corporate image within the employees through newsletters, gifts selections, welcome kits, and events.
• Kept employees aware of various external events and wins through internal messages.
• Updated the Middle East intranet website.
• Organized internal & external seminars, events and workshops.
• Oversaw, monitored & evaluated local and regional media, and kept records for all Alcatel press articles for three years.
• Served as a liaison with various suppliers and outside agencies for ongoing campaigns, activities and translation services.
• Coordinated and gathered all regional divisions' needs for New Year and Ramadan greeting cards and gifts.
• Handled all invoicing and payments with outside agencies.
Shared Responsibilities
• Coordinated & executed various customer events.
• Assisted in building customer databases.
• Built and updated regional press database.
• Assisted in coordinating regional press releases production.
• Organized and coordinated press trips and press events (press conferences and round tables)
• Planned, executed & participated in local and regional events and exhibitions.
• Gathered marketing, statistical and news information for presentations and other reports.
• Assisted in general departmental administrative tasks.

Part-timer, Bright Vision Graphic Designs House, Cairo, Egypt March 2003 - September 2003
• Involved in the daily activities of the house.
• Assisted in creating content and text for clients' profiles.
• Assisted in the development of a number of websites, as in placing images and texts with appropriate resolutions and alignment, as well as the proofreading of text in designed material.

Intern, Lufthansa Cargo, Cairo, Egypt July 2003
• Interned at the Sales & Marketing Department for North & Northeastern Africa Region in Cairo.
• Worked on the following tasks and projects: □ Building a comprehensive Customer Profile for Lufthansa's Top 25 customers.
□ Compiling a detailed PowerPoint Presentation for Lufthansa pricing workshop held in Frankfurt, which included research on the Egyptian Economy, Floatation of the Egyptian Pound, as well as the forecast of the Egyptian economy and pricings.
□ Tons per Kilometer Offered (TKO) Reports & Analysis.
□ Research on new business opportunities in different industries and their likeability of being potential customers for Lufthansa.

Intern, Saatchi & Saatchi Advertising Agency, Cairo, Egypt Fall 2002
• Interned in the client service department, engaged in a number of projects, attended meetings internally and with client representatives, as well as attending pre-production meetings and post-production edit sessions of TV copy ads for Pampers ( P&G), and Blox Gum (Incogum Co.)
• Wrote meetings' summaries, conducted research for clients and created questionnaires.
• Attended brainstorming sessions and assisted in some new ideas, in the creative department.

Intern, Citibank - Citiphone, Cairo, Egypt Summer 2002
• Dealt with credit card and loan applications services, in the customer service department.
• Communicated with dozens of clients on a daily basis and managed to solve several problems.

Intern / Part-timer, Egypt's Insight Magazine, Cairo, Egypt Summer 2001
• Assisted in the collection of data for the formation of a full detailed guide for Cairo's Outings.
• Worked in the editorial department as a staff writer & wrote a couple of articles and reviews.
• Had my own monthly section, "Diary, " and designed few layouts.
• Contributed in the production of the whole magazine.