Maria Stephanie Calderon

Directed integrated B2B marketing initiatives across 11 regional subsidiaries,
serving as the core strategic bridge to align local execution with Global HQ
objectives.
Orchestrated end-to-end planning and operations for high-impact regional
trade shows, business summits, and product launches. Pivoted the event
strategy toward high-value demand generation to secure a minimum 200%
increase in marketing-generated lead value (USD) alongside a 98% attendee
satisfaction rating.
Managed the regional marketing budget and implemented tracking tools to
monitor performance, control costs, and maximize ROI. Governed external
marketing agency relationships and supervised procurement to ensure highquality
asset delivery.
Oversaw the regional digital presence and end-to-end creative production of
high-performing video and digital content. Expanded the regional LinkedIn
B2B audience by 15, 000+ targeted followers in just 6 months.
Led localized digital transformation and technical optimization projects
across regional assets. Successfully raised regional website performance
scores from 70% to 95%, significantly improving user experience and digital
efficiency.
Coordinated localized PR releases across subsidiaries and managed lifecycle
communication channels. Structured and deployed a regional monthly
newsletter strategy tailored to B2B HVAC clients, maintaining a 25% average
open rate.
Executed targeted Account-Based Marketing (ABM) campaigns for highvalue
prospects, driving pipeline growth across key regional accounts..

accounts, managing client project lifecycles, order statuses, and delivery
fulfillment
Tracked regional construction trends and competitor movements to optimize
sales pricing and pitching strategies. Successfully expanded the company's
regional business footprint by identifying, securing, and onboarding new B2B
clients in Kenya, South Africa, Kuwait, and Iraq.
Ran multi-channel marketing campaigns and developed technical product
presentations, videos, and brochures to support project bidding.
Organized and managed regional trade exhibitions, international conferences, and private client events to drive
brand equity among architects, consultants, and contractors.
Supervised the regional inbound lead generation framework, systematically tracking, qualifying, and routing
incoming project inquiries directly into the active sales pipeline.
Monitored regional marketing spend and managed the production of all creative materials, including video editing,
graphic design, and digital content.
Led a complete regional website

Identified, approached, and secured new high-value B2B business partnerships. Engineered and delivered customized,
strategic corporate pitch decks to prospective clients and established the formal operational onboarding framework
from the ground up.
Recruited, hired, and managed internal digital and multidisciplinary creative teams. Designed and optimized daily
production workflows and resource allocation to consistently guarantee the delivery of premium client assets..
Served as the primary strategic point of contact for corporate accounts. Handled day-to-day operational requests,
key campaign updates, and critical troubleshooting to maintain peak client satisfaction and account retention.
Built, deployed, and monitored tailored digital growth strategies across client social media channels. Orchestrated
high-impact brand partnerships and cross-promotions to accelerate target audience acquisition and organic
engagement.

Scheduled, launched, and analyzed paid advertising campaigns (PPC, social ads), email marketing, and seasonal
promotions aligned with sales targets. Achieved a 100% execution and participation rate across all brand promotions
to maximize seasonal revenue and local customer draw.
Managed the end-to-end creation of online and offline marketing content, social media assets, and website
collateral. Coordinated local influencer collaborations and targeted PR initiatives.
Built customer loyalty programs and directed online reputation strategies. Managed customer engagement channels
to systematically resolve feedback, protect brand ratings, and maintain the restaurant's position as a top 10 dining
outlet within the immediate vicinity
Developed comprehensive franchising documentation and conducted data-driven

Executed localized global marketing campaigns across retail channels.
Launched 5 new products (dog & cat categories).
Organized 4 major trade events including Petshop University & Breeders Convention.
Developed training initiatives adopted by other regions.
Conducted nationwide trade visits and represented brand in industry events.
Monitored partner sales performance and distribution metrics.