Brand Manager, Mango, Fawaz Al Hokair & Co
Fawaz Alhokair Group
Total years of experience :16 years, 5 Months
Duties & Responsibilities:
- Attend showroom for product selection to fit our customer’s needs as well as working on product development for special collection, pricing and collection launching.
- Execute brand strategy including brand guidelines, vision & value.
- Plan and organize promotion events to improve sales & reduce leftovers.
- Managing advertisement & promotion budget, as well as customer insights
analysis & brand positioning.
- Plan budgets, sales forecast and all the reports for products & sales.
- Plan and execute all communications and media actions on all channels
including online.
Achievements:
- Increasing the sell through by working on OTB & in-season management.
- Improving customer service which reflected positively on stores KPIs.
- Achieving positive EBITDA by minimizing the loss & expenses & seeking
potential growth.
- Team development & career growth, by consistent coaching & working hand
on hand with the AMs & SMs to improve their weaknesses, holding them accountable & teaching them new skills.
• Set up and roll out retail operations managing the full cycle of operations and driving profitable growth
• Recruit build and enable cross functional teams
• Conceptualize and drive growth strategies and ensure customer delight
• Coordinate the overall brand management and marketing activity
• Establish the Regional Sales Management organization structure and manage and motivate performance
• Plan, develop and direct marketing efforts for a particular brand or product
• Create strategies to take advantage of market opportunities
• Conceptualize strategic initiatives and implement details of a campaign Execute strategies with cross-functional teams Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
• Supervise brand content Manage access to brand assets Develop brand standards and usage guidelines
• Assist integration of campaigns with brand consistency
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
• Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding Write reports, specifications and creative briefs
• Set up and roll out retail operations managing the full cycle of operations and driving profitable growth
• Recruit build and enable cross functional teams
• Conceptualize and drive growth strategies and ensure customer delight
• Coordinate the overall brand management and marketing activity
• Establish the Regional Sales Management organization structure and manage and motivate performance
• Plan, develop and direct marketing efforts for a particular brand or product
• Create strategies to take advantage of market opportunities
• Conceptualize strategic initiatives and implement details of a campaign Execute strategies with cross-functional teams Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
• Supervise brand content Manage access to brand assets Develop brand standards and usage guidelines
• Assist integration of campaigns with brand consistency
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
• Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding Write reports, specifications and creative briefs
• Set up and roll out retail operations managing the full cycle of operations and driving profitable growth
• Recruit build and enable cross functional teams
• Conceptualize and drive growth strategies and ensure customer delight
• Coordinate the overall brand management and marketing activity
• Establish the Regional Sales Management organization structure and manage and motivate performance
• Responsible for end to end operations and business expansion by identifying and setting up retail operations in fresh locations
• Driving profitable growth through robust pricing policy, healthy margins, promotional discounts and special offers
• Optimising inventory, ensuring cost mitigation and driving policy as well as process compliance
• Team management & Coaching ensuring performance and target achievement.
• Undertake purchasing, and drive Brands performance, replenishment stock rotation and stock analysis of the Brands,
• Drive efficient and profitable operation of assigned stores, ensure experience is consistently provided to all customers, store teams are positively led and empowered, quality store operations are maintained, and sales targets are reached or exceeded, efficient and timely roll out of systems, procedure and programs
• Manage day to day store operations.
• Review sales and target achievements.
• Launch new collections.
• Manage the visual display and merchandising.
• Receive and tag, price shipments.
• Monitor marketing props and display.
• Manage the store staff.
• Manage recruitment and inductions.
• Manage stock-outs and stock takes.
• Manage sales and promotions preparations.
• Lead new store openings in full.
• Manage store and staff KPI’s
• Handle all costumer complains
• Communicating with the brand team.
• Reporting best sellers and product movement.
• Review conversion, IPC’s and ATV’s
• Team Motivation.
• Weekly feedback and overall report to HO
• Conducting Cashier training.
• Managing the DSSR
• Conducting PDP’s and PIP’s
• Doing the weekly schedule for the staff and section managers.
• Arrange conferences for training.
• Review training materials.
• Review attendance.
• Review efficiency and impact of the training.
• Making sure the trainees have had a successful session.
• Managed overseas partnerships.
• Admin work for HR.
• Managed all the sales development.
• Managed all projects.
• Made sure delivery times were adhered to.
• Monitored Customer satisfaction
• Handled costumer and client’s complains.
• Started as telemarketing agent promoting credit cards and insurance.
• Collecting data
• Promoted to a supervisor and trainer.
• Trained all the new ladies joining the team.
• Distributing data and tasks to my team.
• Managing the progress and development.
• Managing all in house competitions and motivation programs.
• Provide advice regarding Make-up and skin Care product.
• Training Staff on Retail and operations of cosmetics.
• Responsible for achieving sales.
• Responsible for stocks and inventories.
• Team leader for the cosmetics division.
