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Marianne Abdo, Marketing Manager

Marianne Abdo

Marketing Manager·Spring of Culture Festival

Saudi Arabia

Master's degree, Advertising And Public Relations

Work experience

Total years of experience: 19 years, 5 months

Marketing Manager

January 2022 - Present

Spring of Culture Festival

Manama, Bahrain

January 2022 - Present

Spearheaded the Spring of Culture Festival, overseeing all aspects
of marketing, communications and event execution.
Worked closely with the VP of Events at Beyon Al Dana
Amphitheatre to ensure seamless event planning, execution, and
audience engagement.
Managed high-profile partnerships with regional and
international sponsors, government entities, and media outlets,
securing strategic collaborations that enhanced the festivals
impact.
Led a multidisciplinary team to deliver diverse cultural, musical,
and artistic performances, successfully increasing audience
engagement and attendanceyear over year.
Developed and executed comprehensive marketing and PR
strategies, resulting in heightened brand awareness and media
coverage.
Drove sponsorship engagement, ensuring financial sustainability
and increased investment in cultural programming.

Company industry:
Events Management

Regional Marketing Executive

January 2008 - Present

Rotana Audio Visual

Beirut, Lebanon

January 2008 - Present

Building effective creative solutions for televised
programs
Organizing events, Press conferences for singers new
CD launching
Control 8 TV Channels in Pan Arab/ME
Key player in the marketing department

Company industry:
Media Production

Founder and Creative concept Photographer

January 2007 - Present

M-eye by Marianne | Photography services ©

Beirut, Lebanon

January 2007 - Present

• Founded and led a creative photography venture specializing in wedding, portrait, and casual photography, enhancing client experiences through personalized services.
• Executed comprehensive wedding documentation, including pre-wedding shoots and formal events, ensuring memorable captures for clients.
• Expertly set up lighting and backdrops for various shoots, optimizing visual aesthetics and enhancing the overall quality of images.
• Demonstrated proficiency in outdoor event photography, adapting camera setups to diverse environments for optimal results.
• Produced engaging video content, expanding service offerings and enriching storytelling capabilities.
• Collaborated on location shoots, enhancing portfolio diversity and showcasing adaptability in various settings.
• Leveraged advanced editing skills in Photoshop CS and Lightroom to deliver high-quality, polished images that exceed client expectations.

Company industry:
Photography
Job role:
Design, Creative, and Arts

Marketing Manager

January 2015 - January 2016

SERVCORP KSA

Eastern Province, Saudi Arabia

January 2015 - January 2016

Managing all Social media platforms for Riyadh,
Jeddah & Al Khobar in liaise with Servcorp Australia
Designing identity & Corporate profile
Providing media and marketing consultancy for
international clients

Company industry:
Real Estate

Executive Producer

January 2010 - January 2013

OTV station

Beirut, Lebanon

January 2010 - January 2013

Preparing shows identity from pre-production to
post-production phases, for local & international
Live Covering Programs
Perfection on air responsibility
Crew & Operations management

Company industry:
Media Production

Education

Lebanese University Faculty of Media

January 2010

January 2010

Master's degree, Advertising And Public Relations

Lebanon

FACULTY OF MEDIA

June 2008

June 2008

Bachelor's degree, Advertising and public relations

Lebanon

3 years of creating concepts and building creativity, to learn how to deliver our messages through advertisements and creative arts, by photos, videos, posters, media, hosting and more

Skills

TV production
Expert
TV production
Expert
Graphic Design
Expert
Graphic Design
Expert
Public Relations
Expert
Public Relations
Expert
Event Producing
Expert
Event Producing
Expert
Photography
Expert
Photography
Expert
graphic designer
Intermediate
graphic designer
Intermediate
photography
Expert
photography
Expert
Production
Expert
Production
Expert
TV production
Expert
TV production
Expert
Graphic Design
Expert
Graphic Design
Expert
Public Relations
Expert
Public Relations
Expert
Event Producing
Expert
Event Producing
Expert
Photography
Expert
Photography
Expert
ADOBE PHOTOSHOP LIGHTROOM
Intermediate
ADOBE PHOTOSHOP LIGHTROOM
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
ADOBE INDESIGN
Intermediate
ADOBE INDESIGN
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT OFFICE
Intermediate
MICROSOFT OFFICE
Intermediate
MICROSOFT OUTLOOK
Intermediate
MICROSOFT OUTLOOK
Intermediate
MICROSOFT WORD
Intermediate
MICROSOFT WORD
Intermediate
PRESENTATION SOFTWARE
Intermediate
PRESENTATION SOFTWARE
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
Marketing
Expert
Marketing
Expert

Languages

Arabic

Expert

English

Expert

French

Expert

Memberships

scout national group

Group 1st Leader

May 1997

Training and Certifications

Training
Adobe photoshop | illustrator
American Lebanese Language Center
Apr 2010

Hobbies and interests

Traveling | singing