Marianne Tolentino

Managing the operations and offline side of Marketing for home grown cosmetics brand Mikyajy with 140 stores in the GCC.

Looks after the different marketing activities which support and promote the concept’s over-all branding, integrity and profitability. Ensures that each brand get their needed exposure through organizing in-store marketing and promotional activities.

Duties and responsibilities:
• Preparing the full promotional calendar in conjunction with Centrepoint major events
• In-store and In-mall events coordination and execution within defined budgets (event promo mechanics and gifts, permits, set-up, supplier bookings for ad space )
• Import suppliers UAE market visit itinerary
(Staff product training, press interviews, store promotions)
• Coordinates and negotiates with import suppliers for the event promo mechanics and customer gifts
• Visual Merchandising projects - Conceptualizing store visuals for the different themes, promotions and occasions with the graphics team
• Procuring and collating all store-opening materials needed and ensuring proper installation in the showroom.
• Procurement of different POS and Non-trading items from local suppliers
• Procurement of gifts /GWPs for key promotions
• POP’s allocation to all retail outlets
• Store up-keeping for the various visual merchandising and marketing elements
• Ensures all branding and marketing materials are in place for store openings
• Back-up merchandiser for store openings
• Back-up trainer for product knowledge
• Yearly planning and execution of press launches/product releases with the PR agency

To provide marketing support to the Touchpaper Southeast Asia team to help ensure new customers, assist in retaining existing customers and generate new interests from organisations within our markets in the region.

Duties and responsibilities:
• Leads generation through continuous customer engagement calls and campaigns (includes telemarketing, email campaigns, etc)
• Manage collaterals collection from internal Touchpaper sources and distribution among Touchpaper channels in the region
• Campaign Implementation/Roll out
• Events management (tradeshows and exhibitions, partner events, direct leads generation events, presentations)
• Collate customer references and case studies
• Engagement with press contacts and advertising channels
• Maintaining regional database contacts
• Marketing budget allocation and monitoring
• Travel coordination
• Partner marketing for Singapore, Malaysia and Indonesia
• Other marketing/promotional tasks and projects

Promotes and markets the product to new prospects and existing clients to address their business and IT needs as well to help achieve the target sales of the company. Ensures successful implementation and evaluation of projects. Ensures post-sales assistance is provided to the corporate clients.