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Maria Paula De Asis, HR Specialist

Maria Paula De Asis

HR Specialist·Abu Dhabi Capital Group

United Arab Emirates

Bachelor's degree, Communication Arts

Work experience

Total years of experience: 20 years, 2 months

HR Specialist

June 2022 - Present

Abu Dhabi Capital Group

Abu Dhabi, United Arab Emirates

June 2022 - Present

• Lead the end-to-end HR operations across the main holding company and 9 affiliated companies. (HRIS: Yomly
and Darwinbox)
• Oversee the Learning & Development function, including strategy, planning, and execution of training and
development initiatives aligned with business priorities.
• Design and implement personalised development plans, providing guidance on career progression and
continuous learning opportunities.
• Manage relationships with external training vendors, including sourcing, contract negotiations, and budget
oversight to ensure quality and cost-effectiveness.
• Manage the recruitment lifecycle—from job offers and employment contracts to onboarding and orientation,
ensuring a seamless new hire experience.
• Prepare high-quality presentations, reports, and strategic documentation for senior management and board
level use.
• Lead the process automation and digital record management, enhancing efficiency across HR and operational
functions.
• Recognised as an all-around HR professional capable of supporting cross-functional needs across HR
• Develop and implement HR policies ensuring compliance with UAE labour laws and internal governance.
• Actively participate in the performance management cycle, including coordination of goal setting, performance
discussions with line managers, mid-year and annual reviews, and calibration sessions.
• Collaborate closely with the HR and Strategy teams to support Group-wide initiatives, ensuring alignment
between people development, organisational strategy, and business transformation objectives.

Company industry:
Financial Services
Job role:
Human Resources and Recruitment

HR Officer

January 2020 - October 2025

Daman

Abu Dhabi, United Arab Emirates

January 2020 - October 2025

• Co-authored HR policies and procedures in the companys Employee Manual, ensuring clarity and consistency
across the organization.
• Conducted interviews with leadership to assess behavioural and cultural fit, resulting in strong hires and reduced
turnover.
• Streamlined the recruitment process by performing screening, assessments, and presenting top candidates to
hiring managers for final selection, leading to cost savings and improved quality of hires.
• Implemented proactive recruitment strategies, reducing costs by bringing recruitment in-house and utilising
internal sources such as referrals and employee transfers.
• Supported executive directors with complex scheduling, confidential correspondence, and preparation of
reports and meeting materials.
• Improved time-to-hire metrics by leveraging different communication channels, including LinkedIn and other
recruitment agencies.
• Administered onboarding process for new employees, ensuring compliance with policies and regulations.
• Developed and launched the companys first Employee Discount Program, managing vendor sourcing,
contracting, and negotiations.
• Managed HRMS vendor invoices, auditing, and preparing monthly payments.
• Contributed content to the monthly HR Newsletter, keeping employees informed of company news and
initiatives.
• Maintained and updated HR Intranet to ensure communication of all HR initiatives and projects to all employees.
• Managed employee data in the HR System (System: Oracle EBS), providing training to employees on how to use
the system.
• Coordinated internal events, employee programs, and leadership workshops, ensuring seamless logistics and
budget control.

Company industry:
Insurance & TPA
Job role:
Human Resources and Recruitment

Customer Service Representative

April 2006 - October 2025

Aegis People Support

Manila, Philippines

April 2006 - October 2025

• Arranged customized and cost-effective travel itineraries for clients to suit their preferences and budget
• Answered clients inquiries concerning local and international tours, flights, and accommodation
• Trained and supported new hires in cooperation with the training department
• Answered escalated calls from irate customers in the absence of supervisors

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Customer Service and Call Center

Coordinator, Human Resources

October 2016 - December 2019

National Health Insurance - Daman

Abu Dhabi, United Arab Emirates

October 2016 - December 2019

• Facilitated attainment of ISO 9001 and ISO 22301 accreditation to improve IMS efficiency and effectiveness
• Managed procurement of HR products and services, ensuring compliance with company policies and regulations
using Oracle E-Business Suite system
• Coordinated all activities for Quality Management System, Information Security, and Business Continuity
Management to maintain compliance
• Developed and administered HR initiatives, programs, procedures, and guidelines to align employees with
strategic goals
• Completed administrative tasks of HR Executive Director and senior management to ensure smooth day-to-day
operations
• Acted as liaison between employees and management, addressing questions and concerns regarding policies
and regulations
• Prepared presentation materials, memos, and correspondences to ensure clear communication within the
organisation
• Coordinated communications, tracked and followed up on requests, identifying those that require immediate
attention to ensure timely resolution.

Company industry:
Insurance & TPA

Coordinator, Procurement & Facilities Management

November 2013 - January 2016

National Health Insurance Daman

Abu Dhabi, United Arab Emirates

November 2013 - January 2016

• Single-handedly book all the travel arrangements of executives, employees and external stakeholders that
include flight booking, hotel and transportation. (Average annual business trips: 450)
• Facilitate the booking of annual tickets for eligible employees and their dependents, totalling 1600 individuals.
• Assist employees in meeting their business and visit visa requirements and applications.
• Provide administrative support to the Chief Innovation Officer and HR Executive Director, managing their
schedules and assisting with various tasks.
• Coordinate and schedule meetings, take meeting minutes, and distribute them as necessary.
• Monitor travel expenses and ensure appropriate billing to the relevant department to ensure proper cost
allocation.
• Act as a liaison between the company and travel agencies to ensure compliance with all necessary requirements.
• Book training and meeting rooms at multiple UAE properties, adhering to ADTCA policy and completing all
necessary payments and requirements for an annual average of 45 venue bookings.
• Provide suppliers and consultants with information regarding the companys policies, processes, and
requirements.

Company industry:
Insurance & TPA

Reservation Sales Officer

November 2009 - October 2013

Cathay Pacific Airways

Manila, Philippines

November 2009 - October 2013

• Handled walk-in customers, incoming calls, emails, and telexes from the other ticketing offices and airports
• Booked tickets, hotels, transportation, and limousine services for passengers
• Informed clients of essential travel information including but not limited to layover connections, medical and
visa requirements, and travel restrictions.
• Handled all cash and card transactions in purchase and refund of tickets
• Monitored pre-flight and post-flight functions and generate flight reports
• Prepared market share reports and assisted in trade activities to support the sales team
• Assisted sales and marketing teams with their daily tasks and manage all communication for group bookings

Company industry:
Airlines

Customer Service Representative

April 2006 - August 2009

People Support Inc

Manila, Philippines

April 2006 - August 2009

 Arrange customized and cost effective travel itineraries for clients to suit
their preference and budget
 Answer clients inquiries concerning local and international tours, travel
routes, accommodation, fares and travel regulations
 Train and support new hires in cooperation with the training
department
 Take escalated calls from irate customers in the absence of
supervisors

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Customer Service and Call Center

Education

University of Santo Tomas

January 2006

January 2006

Bachelor's degree, Communication Arts

Philippines

GPA (percentage): 89%

GPA (percentage): 89%

Graduated with Academic Excellence

Skills

Process Flow
Expert
Process Flow
Expert
Budgeting
Expert
Budgeting
Expert
Contracting
Expert
Contracting
Expert
Human Resources
Expert
Human Resources
Expert
Travel Services
Expert
Travel Services
Expert
BOOKS
Expert
BOOKS
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CONTINUOUS IMPROVEMENT
Expert
CONTINUOUS IMPROVEMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
EBUSINESS
Expert
EBUSINESS
Expert
EXECUTIVE MANAGEMENT
Expert
EXECUTIVE MANAGEMENT
Expert
HUMAN RESOURCES
Expert
HUMAN RESOURCES
Expert
IMS
Expert
IMS
Expert
INFORMATION SECURITY
Expert
INFORMATION SECURITY
Expert
INSURANCE
Expert
INSURANCE
Expert
AUDITING
Intermediate
AUDITING
Intermediate
COMPLIANCE RISK
Intermediate
COMPLIANCE RISK
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
HUMAN RESOURCE MANAGEMENT
Intermediate
HUMAN RESOURCE MANAGEMENT
Intermediate
ORGANIZATIONAL SKILLS
Intermediate
ORGANIZATIONAL SKILLS
Intermediate
POLICY DEVELOPMENT
Intermediate
POLICY DEVELOPMENT
Intermediate
STREAMLINING
Intermediate
STREAMLINING
Intermediate
TALENT ACQUISITION
Intermediate
TALENT ACQUISITION
Intermediate
TRAINING AND DEVELOPMENT
Intermediate
TRAINING AND DEVELOPMENT
Intermediate
VENDOR MANAGEMENT
Intermediate
VENDOR MANAGEMENT
Intermediate
Process Flow
Expert
Process Flow
Expert
Budgeting
Expert
Budgeting
Expert
Contracting
Expert
Contracting
Expert
Human Resources
Expert
Human Resources
Expert
Travel Services
Expert
Travel Services
Expert

Languages

English

Expert

Training and Certifications

Certifications
ISO 9001: Quality Management
Certified Learning & Development Professional ◈Risk Management
CIPD Level 5

Training
ISO 9001:2015 Quality Management System Awareness Training
NBIZ Infosol
Insurance Risk Management
EIBFS
Occupational Safety and Health Training
OSH Abu Dhabi

Hobbies and interests

Movies, Traveling, and Cooking