Marketing Manager
Emrill Services LLC
مجموع سنوات الخبرة :16 years, 0 أشهر
Brands: Emrill Services, mplus Property Maintenance
-Developing strategic marketing, digital marketing & communications plan for Emrill Services
and its sub-brand, mplus property maintenance, with key stakeholders based on comprehensive
company and market analysis to drive brand awareness, market relevance, business growth
-Managing marketing budgets efficiently in line with strategic goals and business objectives as well as
managing marketing team (3 direct reports) and external PR & marketing agencies (3)
-Ensuring consistency of brand essence, tone of voice, content and messaging; overseeing
effective implementation of below-the-line tactical marketing initiatives
-Identifying and working with potential brand partners for affiliate marketing opportunities
-Successful projects include: industry awards, new website and intranet launch, corporate rebranding,
affiliate marketing campaigns with DEWA, noon.com & Emaar One
-Events: FM Expo, MEAMCON, MEFMA Confex, Emrill Leadership Conference & Annual Carnival,
Client Ramadan iftar, promotional community events
-Social media: Increased followers and engagement to over 120%
Projects: Dubai Pearl, a US$6 billion luxury mixed-use destination development (Dubai, UAE)
Sufouh Residences, a 5-star luxury hotel & residential development (Dubai, UAE)
Brands: MGM, Bellagio, Baccarat, Valentino, Dorchester
♣ Developing annual strategic marketing plans and implement tactical initiatives involving marketing collaterals, media advertising, digital & online activities, PR, events, direct marketing, client management and corporate communications (ATL & BTL) within allocated marketing budgets
♣ Creating and executing pre-launch, branding, marketing materials and investor presentations for all entities under the holdings company umbrella from a Strategic Development perspective
♣ Ensuring consistency of all marketing activities and programs as per the brand guidelines
♣ Managing brand, design, graphics, illustrations and structure, ensuring consistency of brand standards across all marketing programs, public displays and collateral
♣ Building strong key brand relationships, establishing new strategic alliances and creating new product concepts that add value to the real estate development
♣ Assisting the EVP Strategy & Business Development in delivering the overall performance of the department
Accomplishments:
- Increased overall market awareness, generated leads and sales during project launch and events
- Dubai Pearl rebranding and sales campaigns (Online & offline)
- Mall promotional campaign (Dubai Mall, DIFC, Burjuman)
- DP Website and Social Media strategy development, implementation and monitoring
- Brand partner marketing collaterals management (Baccarat, MGM, Bellagio, Valentino)
- City Central Limited new logo and brand guidelines development
- Approached international brands for potential brand partnership proposals
- Investor presentations and CRM supervision
- Managed internal team members and external PR, creative and media buying agencies
Successful Local & International Events Handled:
- Residential Sales Launch at The Royal Mirage, Dubai
- Baccarat Residences Launch in Paris, France
- Cityscape Dubai, AWCS, Leaders in Dubai
- Dubai International Film Festival (DIFF) Sponsorship
- Asia Roadshow (Beijing, Shanghai, Hong Kong)
- Kazakhstan, Moscow & London Roadshows
- Property Tradeshows & Delegations (EPEX, Russian Summit, LPS, RREC)
Project: Anantara Residences, Dubai The Palm (Palm Jumeirah)
♣ Contributed to the company’s marketing strategy for the Anantara Residences project through development of a strategic plan which covered branding, sales and overall market awareness
♣ Led delivery of the tactical execution on all aspects of the marketing plan thereby achieving sales and corporate revenue targets
♣ Developed the ‘whole product’ value propositions relevant to the branded residential product
♣ Guided the communication strategy and implementation of PR, AR, social, digital and other communication channels
♣ Established the CRM system and led the customer journey process implementation
Undertook primary and secondary market research to obtain deep understanding of real estate market performance and trends
Successful Local & International Events Handled:
- Moscow International Property Show in Moscow, Russia
- ‘Last Tuesday Tradition’ event sponsorship - Capital Club, Dubai, UAE
- Cocktail evening with Real Estate Agency Partners, Dubai, UAE
- ‘Next Move Live’ Property Exhibition, Madinat Jumeirah, Dubai, UAE
- Property Finder’s ‘Q1 Real Estate Networking’ event sponsorship
- ‘Aleksandr Filippov’ art event cocktail and exhibition sponsorship
Restaurants: Marco Pierre White’s Wheeler’s of St James, Trader Vics, Frankie’s, Wagamama, Mai Tai
♣ Developed sales strategies with Director of Operations and restaurant GMs to increase restaurant awareness and revenues, monitored restaurants’ daily & monthly performance
♣ Worked closely with restaurant GMs and marketing coordinator in developing marketing programs (online & offline) to expand the customer base
♣ Explored business opportunities through various channels and built partnerships to market all branded restaurants
♣ Organized events for all franchised restaurants, promotions and discount schemes, managed private and corporate group bookings
♣ Collected customer feedback, conducted market research for product offerings and competitors
Accomplishments:
- Exceeded revenue targets and generated AED 405, 615 from March to September 2013
- Successful partnerships with Vertu Concierge, Quintessentially & Platinum Club
- Secured numerous corporate events and restaurant bookings of 10 people minimum