Brand Manager - Fragrances & Cosmetics
Fawaz Holding SAL
Total years of experience :8 years, 11 Months
Mar 11- Current Fawaz Holding SAL Beirut, Lebanon
Brand Manager - Fragrances & Cosmetics
Socodile SAL: The company is specialized in mid to high-end range of beauty, fragrances that are the focus of a long-term development plan. Its goals are to manage leading brands in their categories. Its strategies are designed to gain market share by building and reinforcing brands equities through ATL & BTL activities.
Responsibilities includes, but not limited to:
• Managing all communication and maintenance of the brand's values, aligning market and brand strategies, providing a clear vision and position to the brand, and keeping track of business performance, opportunities and threats.
• Acting as the direct contact for all commercial and marketing activities with both
Retailer and supplier.
• Planning, Developing and implementing marketing strategies in the Lebanese market to achieve the designated brand's objectives.
• Communicating and executing annual marketing plans in terms of new launches,
Promotions, campaigns through ATL & BTL activities at Point of Sales.
• Liaising all aspects of planning, budgeting and implementation of events/ PR/
Media Activities with different departments.
• Monitoring the competition through market surveys, pricing analysis, products
Comparisons
• Managing the marketing budget, A&P and P&L for all brands in coordination
With the finance department.
• Consolidating local reports i.e. sales activities, stock analysis, sell out, brand ranking, market share and brand positioning.
• Coordinating with the suppliers the brands guidelines and animations according
To the merchandising calendar.
• Conducting market visits on regular basis in order to sustain a good business relationship and a full understanding of the market requirements
• Managing all beauty consultant trainings to develop their products knowledge and sales skills
• Liaising with the sales manager for orders, forecasts & Sales targets
Jan 10- Jan 11 On Demand Group Dubai, UAE
Marketing Manager - MEA
ODG/ VOD (Video On Demand) The world's leading Video on Demand (VoD) specialist; managing services including content acquisition and aggregation, marketing and programming, content processing, and on screen promotion for regional telecom operators, specifically the Du account.
Responsibilities includes, but not limited to:
• Managing all overall marketing, programming, service & account,
Management of the VOD services for the Middle East, including promotional activities, content updates, refresh and rotation policy.
• Establishing effective work relationships with DU communication department
• Preparing ATL, BTL campaigns promoting VOD service
• Planning, drafting, reviewing and approving all Du collateral materials including web, brochures, newsletters, PR releases, etc.
• Maximising opportunities for the growth of the VOD services developing marketing, programming, pricing, packaging and promotion plans in conjunction with the carrier marketing teams aimed at maximising the awareness, buy rates, market penetration and product development.
• Liaising with ODG acquisition, marketing, programming and scheduling teams.
• Ensuring service folders are regularly ingested, deployed, updated & refreshed
• Feeding through barker promo requests into the monthly commissioning schedules and ensuring the barker includes the correct balance of content and service promos and educational and compile barker promo production briefs as required.
Sept 04- Jan 10 Reuters Dubai, UAE
Meddia Support & Picture Sales Specialist MEA
Reuters Ltd., The World's Largest News Agency with a Giant Global Multimedia
Responsibilities for Reuters Pictures (RP) includes, but not limited to:
• Launching sales campaigns & executing Marketing activities of new product release to expand our segments and increase the profit margin continuously -Organizing Seminars / Presentations / Conferences and Customer Training workshops
• Developing RP product to satisfy changing consumer needs
• Managing the supply, profitability and brand image for RP in MEA
• Developing the route to market strategies and regularly reviewing RP performance and setting corrective plans to address the gap
• Developing a pricing structure for RP taking into account price elasticity and achievement of the target profitability.
• Generating weekly and monthly financial reports for MEA
• Monitoring sales activities & growth on regional levels
• Selling Reuters Pictures internet products to a wide range of media publishers at a high profitable market price
• Creating Client value between Reuters Pictures services & clients' needs by providing the best level of service where mutual benefits can be gained
• Operating accounts/activities/opportunities/quotes in Siebel - CRM -
May 03- June 04 Chalhoub Group Dubai, UAE
Sales & Marketing Executive
Chalhoub Inc., Marketing Services for Multinational luxury Cosmetic & Perfumes Brands, Travel Retail division.
Responsibilities includes, but not limited to:
• Maintaining selections for Sales on board & concerned updated to analyze margins and cost ratios for the clients on monthly basis
• Coordinating with marketing department for new prices and samples to list continuous new offers for the clients
• Liaising with Purchasing department to confirm export prices and availability of stocks through sales administrators and managing the events sponsored
• Forecasting Marketing and Commercial figures along with Investment budgeting
• Providing market analysis for different perfumes and cosmetics brands.
• Obtaining sales figures from the clients on monthly basis and preparing the sales in/out for the suppliers
• Executing all Marketing activities related to different brands in travel retail industry
• Operating in developing new businesses and launches
• Review the returns of (Delisted/Damaged/Defected) products from the clients and take necessary actions for alternative offers
• Participating in monthly meetings with PSAS to discuss various logistical issues
Trainings
Events
1999 - 2003 Holy Spirit University (USEK) Beirut, Lebanon • Bachelor of Business Administration, Focus: Management • Fluent in Arabic, English & French • Computer literate in Microsoft outlook, Lotus Note, Excel, Word, Power Point Vodzilla (VZ), Baan, Sage, Sales Force (TRUST) & CRM systems (SIEBEL)