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Marilena El Hachem, Regional Marketing Specialist

Marilena El Hachem

Regional Marketing Specialist·SABIS Educational Services

Lebanon

Master's degree, Media Studies

Work experience

Total years of experience: 10 years, 3 months

Regional Marketing Specialist

September 2021 - Present

SABIS Educational Services

Jounieh, Lebanon

September 2021 - Present

• Developed region-specific marketing plans aligning with business objectives.
• Conducted competitive analysis and consumer behavior research to drive targeted campaigns.
• Led digital marketing initiatives, optimizing online presence and engagement.
• Managed budgets and evaluated marketing performance to maximize ROI.
• Provided strategic consulting to improve brand positioning in diverse markets.
• Develop and implement region-specific marketing plans aligned with the brand strategy.
• Analyze enrollment numbers and set marketing goals for increased retention and numbers.
• Research consumer behavior per region and create targeted marketing strategies.
• Coordinate with local teams to optimize marketing budgets and resource allocation.
• Prepare campaign reports for data-driven decision-making.
• Introduce innovative activities to promote collaboration and creativity within the network.
• Analyze local competition and strengthen schools' brand positions in assigned regions.
• Evaluate budgets, productivity, and marketing ROI for efficiency and performance optimization.
• Provide comprehensive admissions, sales, and marketing training to empower teams.
Company industry:
Corporate Management Office
Job role:
Marketing and PR

Digital media specialist

May 2021 - August 2021

SABIS

Beirut, Lebanon

May 2021 - August 2021

Handling digital media strategy of SABIS's corporate pages and all the schools in the work - more than 50 schools
Company industry:
Other Business Support Services
Job role:
Marketing and PR

Marketing Communication Specialist

February 2021 - April 2021

Hamra Shopping & Trading Co

Beirut, Lebanon

I found this job using Bayt.com

February 2021 - April 2021

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Brand Manager

April 2020 - January 2021

Meptico

Beirut, Lebanon

April 2020 - January 2021

- Establishing positioning, identifying target audiences, and developping marketing plans with specific objectives across different channels and segments.
- Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets.
- Conceptualizing and executing on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Managing content and updates for customer and touch points, establishing budget guidelines, participating in events and providing additional sales support.
- Gathering customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identifying effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with upper management about marketing programs, strategies, and budgets.
Company industry:
FMCG
Job role:
Marketing and PR

Marketing and Sales Executive

January 2019 - March 2020

Meptico

Beirut, Lebanon

January 2019 - March 2020

Prospecting new leads and contacting them on daily basis.
Follow up with existing clients.
Implementing marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
Preparing marketing reports by collecting, analyzing, and summarizing sales data.Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
Supporting sales staff by providing sales data, market trends, forecasts, account analyses, new product information.
Researches about competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Monitoring budgets by comparing and analyzing actual results with plans and forecasts.
Organizing events and exhibitions that the company participates to.
Company industry:
FMCG
Job role:
Marketing and PR

Sales & Marketing Executive

September 2018 - December 2018

GoSawa

Beirut, Lebanon

September 2018 - December 2018

Research and target businesses across the country
Discover opportunities through various social and professional networking methods
Make daily calls to local businesses with the objective of booking meetings
Conduct physical meetings and sales presentations outside the office
Negotiate deal packages favourable to achieving high sales in order to ensure maximum effectiveness and exposure for clients
Proactively communicate with business owners, sign and manage advertising packages and answer questions to ensure an overall great experience
Company industry:
Advertising
Job role:
Sales

Account Executive

July 2016 - July 2018

Purrl Media SARL

Beirut, Lebanon

July 2016 - July 2018

 Working with clients in the development of digital /traditional advertising strategies.
 Meeting Potential/Present clients to discuss their advertising needs
 Presenting campaign ideas and costing to clients
 Briefing the creative team who will produce the adverts
 Negotiating with clients, solving any problems and making sure deadlines are met
 Checking and reporting on the campaign's progress
 Keeping in contact with the client at all stages of the campaign
 Preparing pitches to win new clients
 Social Media Pages monitoring (replying to messages, comments & inquiries)
 Social Media Content Scheduling and Promoting (via Facebook business manager)
 Preparing monthly social media reports for client
Company industry:
Advertising
Job role:
Accounting and Auditing

Administrative Coordinator

February 2016 - June 2016

Jdeideh

Lebanon

February 2016 - June 2016

Preparing presentations and proposals
* Preparing quotations
* Communicating with clients
* Preparing reports
Company industry:
Other Healthcare Services
Job role:
Administration

Education

Notre Dame University

March 2018

March 2018

Master's degree, Media Studies

Lebanon

Notre Dame University Lebanon

August 2015

August 2015

Bachelor's degree, Marketing and Advertising

Lebanon

Skills

Communications
Expert
Communications
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Communication Skills
Expert
Communication Skills
Expert
Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
ADVERTISING
Expert
ADVERTISING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
LANGUAGES
Beginner
LANGUAGES
Beginner
MICROSOFT WINDOWS
Expert
MICROSOFT WINDOWS
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
PRESENTATION SKILLS
Expert
PRESENTATION SKILLS
Expert
PROGRESS
Expert
PROGRESS
Expert
PROPOSAL WRITING
Beginner
PROPOSAL WRITING
Beginner
REPORTS
Expert
REPORTS
Expert

Languages

Arabic
Expert
English
Expert
French
Expert