Head of Marketing & Communications
Artan Holding
Total years of experience :25 years, 7 Months
• Actively participating in the planning, budgeting, and execution of corporate marketing strategies and programs supporting the achievement of the Holding operational and strategic goal
Ensuring the group’s brand image and reputation is protected and promoted within all communications in a proper, coordinated, and consistent manner
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Coaching and mentoring Marketing team for the execution of business plans, strategies and budgets
• Studying and staying well-informed on competitive environment, market shifts, new products, market trends, and differentiators that may impact value or performance
Freelancer Marketing & Events Consultant
* Supreme Committee for delivery and legacy (Qatar 2022): Managing 3 activations brought from Europe for Qatar 2022 National Day at Darb Al Saai venue.
*Light Me Lusail Festival -LightMe is an International Light, Art and Digital Media Festival, to be hosted for the first time in Qatar on December 6th, 2018, during three consecutive nights.
Many artists all over the world are coming to Qatar to highlight Lusail Marina
Head of Marketing at The Blue Group (Adidas, Sports Corner, SC Outdoor, Rasen Sports, Design Hub, Intelligent Design, Laura Ashley, Blue Synergy solutions):
• Actively participating in the planning, budgeting, and execution of corporate marketing strategies and programs supporting the achievement of the group operational and strategic goal
• Developing strategies across a range of social/digital platforms, while shaping the content, stories, and messaging to engage current and potential customers
• Evaluating new technologies and marketing opportunities while leading the digital & print content strategy for the group to deliver ideas and solutions that enhance reach and effectiveness for websites, campaigns, and social media communities
• Studying and staying well-informed on competitive environment, market shifts, new product development, market trends, and differentiators that may impact value or performance.
• Coaching and mentoring Marketing team for the execution of business plans, strategies and budgets
• Managing special marketing activities related to product/sales focus including but not limited to special events, product launches, marketing communications and promotional campaigns
• Developing strategic and operational efforts towards targeting new business opportunities while working with different departments to develop and execute business plans
• Ensuring the group’s brand image and reputation is protected and promoted within all communications in a proper, coordinated, and consistent manner
Marketing Manager at Adidas & Sports Corner in Qatar. S.C. is the largest sport retailer in Qatar with 20 stores (Adidas, Nike, Reebok, Under Armour, Diadora, Lotto, etc.):
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Managing and negotiating sponsorships, partnerships and agreements with third parties and governmental companies, such as: Aspire, Ooredoo, Evolution Sports Qatar, Qatar Foundation, Qatar Olympic Committee, etc.
• Organizing VIP Sport events in our stores: Xavi Hernandez’s visit for the opening of
Adidas Landmark in April 2016, Bayern Munich’s visit to Adidas Villaggio in January 2016, David Ferrer’s visit to Sports Corner City Center in January 2016.
• Creation and execution of the company´s events, such as: Introduction of the new Logo and new brand guidelines for over 500 employees, and National Sports Day 2015 and 2016 in Aspire Park at 15, 000 sqm venue with a budget over 1, 5M QR.
• Developing and controlling of the main campaigns, such as: Summer Sale, Winter Sale, Back to school, Special offers at Adidas Factory outlets, etc.
• Introduction and coordination of the new ideas, such as: Fitness equipment catalogue, BH Challenge, School Catalogue, new website, new app, new toll free number, Running Campaign, water sports campaign, etc.
• Implementation of new strategies for Social Media Channels. For example; Facebook account has jumped from 500 followers to 175, 000 currently.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs.
• Analyzing marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
•Developing and managing the next event "Maersk Oil Qatar Tennis Tournament”
•Creating new projects in M.E.N.A. for Spanish Non-Profit Foundation “Sport & Development”
•Organizing “football campus” in Spain for foreign football Clubs (during 2 years)
•Developing new marketing proposals for Qatar Stars League (QSL)
•Helping at Football Club Castellon in acquisition of the team sponsors, assistance in the creation (and maintenance) of social networks and assistance in membership recruitment campaigns.
• 09-2007/02-2013: Area manager for LG in "Levante Area" (Barcelona, Valencia, Murcia y Albacete)
•Key account manager Levante region (Mediamarkt, Saturn, Carrefour, etc)
•Management of purchases/returns and coordination of advertising space
•Planning and administering the annual marketing budget.
•Stock control and detailed reports for each centre
•Organizing marketing events for the Formula 1 sponsorship
•Design and coordinating conferences and special events for the new products arrivals
•External recruitment for new promoters and sales rep.
• 10-2004/9-2007: Area manager for SAMSUNG in "Levante Area" (Barcelona, Valencia, Murcia)
•Key account manager Levante Region (Mediamarkt, Saturn, Carrefour, etc)
•Management of purchases/returns and coordination of advertising space
•Planning and administering the annual marketing budget.
•Developing and manage creative marketing and advertising initiatives
•Stock control and detailed reports for each centre
•Design and organizing marketing events and conferences for the new products arrivals
• 3-2001/9-2004: Manager of Visual Entertainment Area, Consoles and Software in SATURN
Media-Saturn Holding (Metro)
• Management of purchases and returns
• External recruitment for career development within the company
• Team Management (20 sales staff)
• Negotiation with suppliers
• Advertising and Marketing Control
• Operating Account Control
• Advertising through various local media outlets radio and newspaper
• 10-1997/3-2001: Manager of Visual Entertainment Area, Hardware and Software area in
AUCHAN Valencia.
• Advertising and Marketing Control
• Management of purchases and returns
• Team Management (10 sales staff)
• Negotiating with suppliers
• Weekly reports of inventories, stock, sales, margins, etc
• Advertising through various local media outlets radio and newspaper
• 2012- 2013: Sport Business Fundamentals - Johan Cruyff Institute Barcelona - Strategic Management - Football Management Skills - Sports Marketing - Financial Management
• 1995-1998: Graduate in Human Resources University of Valencia (Spain) - Labour Relations - Recruiment, Training and career development management - Coaching
