Mark Haddad

• Crafted and implemented the 2023/2024 business strategies for the trauma division, resulting in an 8% annual growth and a 23% increase in the orthopedic nail market share within Ontario and Quebec.
• Directed the successful introduction and ongoing management of three key orthopedic products (CCI, TNA, RFNA) in the Canadian market, establishing a new standard in patient care.
• Built and solidified essential alliances with sales forces and cross-functional teams to ensure optimal product placement and utilization through sophisticated market segmentation and targeting.
• Led omni-channel marketing strategies that integrated digital, email, and traditional channels, targeting healthcare professionals and driving a 23% increase in product engagement.

• Led the execution and management of JLABS marketing plans, coordinating efforts across partners, stakeholders, and new innovators to ensure impactful engagement and outreach.
• Collaborated with the global team to align strategic planning efforts, enhancing operational efficiency and coherence in global initiatives.

• Orchestrated business and launch plans for eight diverse products, highlighting commercial viability and market potential.
• Developed and implemented digital journeys across multiple touchpoints for healthcare professionals, including webinars, email marketing, and educational content. Championed the use of data insights and A/B testing to optimize campaign performance and identify new engagement opportunities in neurology and sports medicine.
• Led cross-functional teams to drive cohesive business strategies and fostered partnerships with digital agencies to enhance HCP and patient digital experiences.
• Planned and executed over 20 national and regional medical education programs, offering tailored educational content to a diverse audience.

• Managed the lifecycles of 15 products in 3 therapeutic areas of rare diseases (hematology, critical care and immunotherapy) efficiently using proven management skills, boosting sales in the Middle East and Iran markets in under 4 years
• Led cross-functional teams to integrate digital into each department. The teams needs were assessed and accordingly a digital platform was tailored to these needs. Programs developed: OctaSquad for sales team, MENA Analytics for sales and marketing managers, and OctaAcademy for HCPs and patient awareness.
• Managed the execution of multi-channel marketing campaigns across digital platforms, leveraging CRM systems and progressive profiling to improve HCP engagement. Drove a 300% increase in product visibility through personalized digital outreach strategies.
• Created in-house digital campaigns for disease awareness for health organizations (private hospitals, governmental hospitals, Ministries of Health) to promote branded products.
• Executed business development plans to partner with other pharmaceutical companies in a B2B environment to promote our products and services.
• Developed professional relationships with over 250 key opinion leaders, distributors, and licensors which led to a significant increase in customer reach throughout the region.