مهدي البوعويس

Marketing Manager for Saf Real Estate and Romoz
Alarabiya Real Estate Development, building and
leading unified marketing strategies for both brands
under one marketing function in Saudi Arabia.

Successfully executed and managed 30+ sales-driven digital marketing campaigns in 2024 across GCC countries, simultaneously promoting six brands with exceptional results.

Digital Campaign Management:

Directed multi-platform digital marketing campaigns on Google, Meta, TikTok and Snapchat.

Analyzed campaign performance, optimized strategies, and tracked key metrics to achieve outstanding results.

Oversaw digital performance marketing agencies to ensure campaigns aligned with marketing objectives.

Strategic Marketing Development:

Designed comprehensive marketing strategies, focusing on, brand persona development.
audience segmentation, and communication plans with clear messaging and tone of voice.

Managed creative marketing agencies to oversee
website development, brand guidelines, slogans, company profiles, marketing materials, loyalty and affiliate program.

Production Oversight:

Supervised, large-scale TV commercials production collaborating with renowned directors and DOPs to create high-impact campaigns.

Influencer Marketing:

Led targeted ad campaigns in collaboration with trusted influencers, leveraging a database of long- term influencer partnerships to create (e.g., kitchen videos) without direct product mentions.

Lead Tracking & Coordination:

Developed an innovative system for tracking and sharing campaign-generated leads with sales teams across GCC countries, streamlining the process and improving lead management.

Successfully executed and managed 30+ sales-driven digital
marketing campaigns in 2024 across GCC countries,
simultaneously promoting six brands Ixina, CUISINE PLUS,
Kitchen Arch, Niuli, CUPIC with exceptional results.
Digital Campaign Management:
Directed multi-platform digital marketing campaigns on
Google, Meta, TikTok and Snapchat.
Analyzed campaign performance, optimized strategies, and
tracked key metrics to achieve outstanding results.
Oversaw digital performance marketing agencies to ensure
campaigns aligned with marketing objectives.
Strategic Marketing Development:
Designed comprehensive marketing strategies, focusing on
brand persona development.
audience segmentation, and communication plans with
clear messaging and tone of voice.
Managed creative marketing agencies to oversee
website development, brand guidelines, slogans, company
profiles, marketing materials, loyalty and affiliate program.
Production Oversight:
Supervised, large-scale TV commercials production
collaborating with renowned directors and DOPs to create
high-impact campaigns.
Influencer Marketing:
Led targeted ad campaigns in collaboration with
trusted influencers, leveraging a database of long
term influencer partnerships to create
(e.g., kitchen videos) without direct
product mentions.
Lead Tracking & Coordination

- Successfully rolling out strategies with creative vision covering marketing, communication and media to achieve the established targets and position the company as region’s leading brand.

- Striking the right connects for translating requirements into compelling communication roadmaps, effective marketing campaigns and branding to improve business performance.

- Leading high-performance teams on programs spanning brand positioning & identity, integrated marketing communications in alignment with annual operating and marketing plans.

- Leading annual strategic planning and budgeting process for the entire spectrum of targeted activities including media strategy all aimed at maximizing ROI

- Liaising with brand marketing and operations teams to ascertain all actions and campaigns are delivered on time and executed to precision.

- Devising compelling communication plans for both online and offline platforms and ensured they reach targeted audiences.

- Organized several corporate events, branding and sponsorships activities to enhance the reputation of the brand image aligned with the company strategy

- Maintaining strong connects with key marketing, brand management and retail staff to support aggressive growth plans.

• Created communication and branding strategies to
enhance the companys image and profitability.
• Achieved aggressive marketing goals and
improved brand positioning.
• Implemented marketing strategies to position the
company as a regional leader.
• Led brand identity, integrated communications,
and annual planning.
• Designed online and offline campaigns, ensuring
timely execution.
• Organized events and sponsorships to enhance the
brands reputation.
• Maintained strong collaboration with teams to
support growth initiatives.

- Managing five big brands | IXINA | CUISINE PLUS | Lineadecor | Noblessa | SAYYAR |

- Managed SAYYAR | Alhilal Club sponsorship.
- Managed all marketing activities for retail and corporate sales departments related to brands from A to z.
- Responsible for all platforms on the social medial like increasing engagement, comments, complaints, inquires, artwork, overall discussions and etc.
- Developed the marketing strategy for the company in line with company objectives.
- Responsible for call center activities, measuring and enhancing customer satisfaction by different reports.
- Enhance the rate visits of customers to all showrooms by marketing continues campaigns with retail sales activities regularly.
- Overseeing the company’s marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Planned and implemented different kinds of promotional campaigns.
- Managed and improved lead generation campaigns, measuring results and making various analyses.
- Overall responsibility for brand management and corporate identity
- Prepared online and print marketing campaigns.
- Monitored and reported on effectiveness of marketing communications.
- Worked closely with a lot of outsource creative marketing agencies and assisting with new product launches.
- Maintained effective internal or external communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyzed potential strategic partner relationships either marketing agencies or business wise.
- Managed third party partners and employing their resources toward achieving world class national activation.
- Having a very strong relationship with most of big influencers around GCC.

Led marketing and retail operations for 5 international
brands Ixina, SAYYAR, CUISINE PLUS, Kitchen Arch,
Niuli across GCC, driving brand visibility and
customer engagement.
Delivered strategic initiatives that enhanced market
positioning and achieved business objectives.
Directed marketing strategies, social media
campaigns, and retail sales activities to boost
performance.
Developed impactful campaigns, managed budgets,
and ensured alignment with business goals.
Oversaw partnerships with creative agencies and
vendors for successful product launches and
activations.
Strengthened brand leadership through competitive
analysis and strategic communication.
Built lasting relationships with key influencers and
stayed ahead of market trends.

- Developed communication tools and materials of the highest standards, including executive internal and external messaging, utilizing the most appropriate impact to deliver good image to the target segment.

- Develops strategies and approaches to increase employee engagement and retention, including analyzing data to identify gaps and appropriate solutions to address.

- Collected and analyzed data in assigned functional area pertaining to HR activities with employment law and company policies. Identify trends, perform root cause analysis on issues, and make recommendations for improvement.

- Implemented communications processes and procedures to ensure consistency, accuracy and efficiency in HR messaging.

- Managed all corporate events related to delivering the company image to the government and cooperate audiences to support the sales and commercial to increase sales.

- Prepared various reports to support business initiatives through focus groups, surveys, town halls, one-on-one interviews, and other methodology; evaluates and applies the data to support decisions.

- Team Management and resolve any issues related to professional or personal conflict.

- Maintained and monitored day to day basis and follow up on the activities which are critical and non-critical.

- Ensuring the SLAs agreed for the communications activities are met by each team member with third party.

- Addressing the team on the work load and create an action plan for the completion of the job in line to BPIC

- Created and developed the content of company orientation and made the feedback forms to all new jointers and analyze all the collected date.

Enabled significant growth and sustainable brand
differentiation through strategic positioning and successful
brand communications messages.
Event Management:
• Managed yearly event calendar and logistics
(budgeting, location, catering, materials).
• Supervised on-site operations with agencies and
suppliers.
Branding and Promotion:
• Ensured brand consistency across materials and CRM
integration.
• Collaborated with sales and communications teams to
drive participation.
Media and Communications:
• Managed media coverage, press releases, and digital
publishing.
Performance and Vendor Management
• Analyzed event KPIs and lead data for improvements.
• Built strong vendor relationships for quality services.

- Planned, developed and implemented effective marketing communication campaigns for new projects, product launches and activities.

- Closely monitored & evaluated day to day the effectiveness of all marketing activities until completion of the each activity.

- Brainstormed and developed ideas for creative training marketing approach.

- Ensured the SLAs agreed for the marketing communications activities are met by each team member with marketing agencies.

- Closely Monitored ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.

- Prepared Strategic Dialogues and Planning Dialogues, as well as contribute in planning initiatives.

- Designed digital media plans and campaigns including developing creative ideas and strategic solutions, in order to meet client’s expectations.

- Worked as a mystery shopper and provide feedback by writing reports about the shopping experience, related to customer service, product quality and the general environment of their competitive advantages.

- Developed, maintained and owned the relationship with marketing agencies, Advertising agency and venders.

- Developed and implemented marketing plans and projects for new and existing products.

- Event management support (Press conferences, TownHall Meetings, sales event, Roadshows/Streetshows)

- Developed and updated sales messages and maintain stocks of internal and promotional materials. This includes, Security Badges, Prospectus, Annual Report, Brochures, Flyers, Posters, Web Pages, Newsletters.

- Created the suitable content for advertising purpose through social media channels along with branding positioning goals.

- Resolved customers’ complaints within SAMA dead line (rules and regulations) and dealt with various departments such as Claim, Business Center individual Division in all branches in Saudi Arabia.

- Responsible for presentation to SAMA Supervisory Visit (CSR/Customer Focus parts) under Marketing Division umbrella.

• Recruited to lead and implement effective marketing
communication campaigns supporting business
growth, new projects, and product launches.
• Partnered with internal leaders and developed
communications that create collaboration within
and across multiple units to increase cross-selling
and improve client retention; to drive integration of
business offerings.

- Managed for internal management of corporate communication (e.g Planning & Controlling, events, process)

- Managed the entire production process (development, planning, production and delivery of project within the department) with a high degree quality.

- Facilitate the scheduling and trafficking of workflow in and out of the department.

- Organize and oversee the successful running of all events from A to Z.

- Event management support (Press conferences, TownHall Meetings, sales event, Roadshows)

- Manage project budget, timelines and third party relationship (Selection and Monitoring)

- Develop and improve yearly event calendar.

- Develop and update image database, photographer, agency data and supplier data.

- Provide production support, including writing the production briefs, vender negotiations, mailing services, outdoor.

- To assist in the proofreading of artwork and circulars

- Support the communication department to develop awareness of the company.

- Coordinate the successfully and timely release of PR, advertising and other internal and external communications.

- Ensure the accuracy of a database of professional contacts.

- Oversee the circulation of the internal communication.

- Key Account Management for corporate suppliers.

- Follow-up and ensure that the corporate communication archive is up to date and organized.

- Developed and updated sales messages and maintain stocks of internal and promotional materials. This includes, Security Badges, Prospectus, Annual Report, Brochures, Flyers, Posters, Web Pages, Newsletters

- Coordinating between the Marketing and Communication department and other departments, especially where Retail Corporate Sales activities department are concerned.