Marleine Zakharia, Senior Buisness Analyst for MENA (Middle East and North America)

Marleine Zakharia

Senior Buisness Analyst for MENA (Middle East and North America)

White Mountain Technologies

Location
United Arab Emirates - Abu Dhabi
Education
Diploma, CFA - Chartered Financial Analyst
Experience
25 years, 4 Months

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Work Experience

Total years of experience :25 years, 4 Months

Senior Buisness Analyst for MENA (Middle East and North America) at White Mountain Technologies
  • Lebanon - Beirut
  • My current job since May 2008

• Supplied management with financial and risk analysis reports on new projects to be undertaken analyzing the costs and risks of taking up such projects and performing SWOT analysis
• Researched the company’s main competitors and built a cross-sectional analysis report for management which includes a broad coverage of all competing firms’ products and pricing systems to better situate the company’s products and market at a higher competitive edge
• Supervised a sales-support team responsible to build new cost efficient strategies to meet company’s growth targets by: researching new markets, investigating new laws pertaining to our targeted sector, and using Search Engine Optimization (SEO) methods, which are modern communication methods that would pinpoint interested prospects to match their needs at a very low cost
• Managed Telemarketing sales campaigns directed to prospects/clients whose needs can be matched with company’s products and established links for account managers to follow up with
• Successfully broadened market reach of company’s products by about 30% in MENA while drastically lowering operational costs and auditing business performance against set goals
• Ensured that the company’s website and all products’ brochures, manuals and flyers are updated with the newest features and services, and are made available to prospects and clients

Market Research for New Financial Products - EMNA at Reuters
  • Lebanon
  • May 2006 to May 2008

• Analyzed newly introduced Reuters financial products to EMNA banks and financial institutions by researching their markets and studying their features to assess the risk/potential of introducing them to EMNA clients, and provided account managers with proper training on such products
• Resolved major bottlenecks between clients and EMNA account managers in processing transactions related to trading platforms for Equities and Foreign Exchange by hastening the preparation of anti-money laundering papers with Geneva, and linking clients with their choice of brokers, all of which established good feedback from client banks
• Acquired strong knowledge in Reuters financial product line and generated reports analyzing the frequency of client usage of some products to alert EMNA management on certain client behavior
• Managed Telemarketing campaigns on new services in EMNA, and the building of periodical newsletters to be sent out quarterly to clients informing them of special offers and new services
• Traced competition presence in EMNA, which was later adopted by MENA, through periodical Competitive Analysis reports that showed competition’s presence/activity and suggested counter marketing and training activities
• Devised with MENA management budgets across EMNA to perform training workshops and other client related events including ICA (Interarab Cambist Association)

Financial Analyst at CDC Corporation (NASDAQ:CHINA) Software Galeria
  • United States
  • April 2005 to September 2005

• Conducted audit reviews, ratio analysis, and detailed financial valuations on the firm that the company wanted to acquire overseas, taking into consideration the socio-economic factors
• Backed up the company’s merger and acquisition team and assisted in due diligence activities

Financial Market Analyst at IBS Market
  • Lebanon - Beirut
  • June 2000 to February 2004

• Analyzed the progressive and historical effect of international Economic Indicators (Consumer Confidence, Jobless Claims, or even FOMC meetings announcements) on the financial markets to be able to predict market moves based on economic figures’ changes
• Heavily Researched Technical Financial Analysis to do a time-series analysis (chart analysis) of securities in international equity and currency exchange markets across different time periods using trend-lines, chart patterns (Double Top/Bottom, Head and Shoulder Top/Bottom, Falling/Rising Wedge), and Fibonacci Tools, to be able to predict security future trade direction
• Studied changes in movement of chart indicators (Advance Decline line, Moving Average Convergence Divergence (MACD), Average Directional Index (ADX), Volatility Index (VIX), Stochastic Oscillator)relative to securities along time in order to predict the future trade direction of these securities
• Generated periodical reports to be displayed online for clients showing securities trends along different time periods and with predicted entry and exit trading points

Graduate Assistant at American University of Beirut
  • Lebanon - Beirut
  • October 1997 to February 2000

• Worked on document and research preparations for workshops and seminars in the Office of the university’s Vice President for Regional External Programs, Dr. George Najjar, now the Dean of Business School
• Assisted professors in the Business School with students’ assignments and helped students in courses of professors to which I was a GA
• Assisted the university’s hospital accountant in building and updating advanced Excel spreadsheets containing equations and links that calculate monthly budgets and expenses of different departments of the university’s hospital

Sales Representative at Timezero
  • Lebanon - Beirut
  • July 1997 to September 1997

• Held a marketing research for the company to have a better knowledge of its targeted market
• Successfully contacted clients and secured projects for the company

Programmer at Animated Systems and Design, Inc
  • United States
  • October 1995 to February 1996

• Worked in multimedia - programming demos and other illustrative packages for marketing purposes, using Toolsbook and other company specific animation programs
• Worked as a team member in generating a demo for IBM that guides users of internet, as the internet was just introduced back then

Education

Diploma, CFA - Chartered Financial Analyst
  • at Stella
  • June 2013

Still studying for the first level

Master's degree, Specification in Finance and Economics
  • at American University of Beirut
  • June 2000

I got 100% and 60% graduate coverage of tuition fee for Graduate Assistant work (research and help in assinments) that I did for my professors at the buisness school. This work is given to students based on their academic performance and recommendation of professor.

Bachelor's degree, Computer Science
  • at Notre Dame University
  • February 1995

I was on the Dean's Honor List and on the distinction list throughout my studying years.

Specialties & Skills

New Business Development
Competitive Analysis
Business Analysis
Financial Analysis
Financial Markets
Interpretation of International Economic Indicators’ Effect on Global Market
Analysis of International Equity and Currency Exchange Markets
Technical Financial Analysis: Chart Patterns & Indicators, Fibonacci Tools, Trend Projections
Reuters: 3000 XTRA, Knowledge, Ecowin, Trading Platforms
Managing Competitive Analysis Reports
MS Office Word, Excel (inculding Pivot Tables), PowerPoint, Outlook
MS Access, Database Construction
Quantitative and Demonstrative skills: SPSS Statistical Software, Pivot Tables and Charts
Customer Relation Management (CRM) Softwares: Siebel, Sales Force
Team/Task Management Skills Across Countries in Multinational Firms
Fundamental Financial Analysis: Ratio Analysis, Forecasting, Merger & Aquisition, SWOT Analysis
Training (Live, Webex) of Team Members and/or Clients on Certain Products/Services
Telemarketing Skills, Sales Support and Sales Skills
Broadening Market Reach through Search Engine Optimization (SEO) Methods
Research, Questioning and Problem-Solving Skills
Presentation Skills in English Language Mainly on Power Point

Languages

English
Expert
Arabic
Expert
French
Beginner

Memberships

Helping Hands Organization/ Interaid
  • A team member, a donor
  • February 2002
My Village Social Aid Group
  • A team member
  • October 2004
LLWB - Lebanese League for Women in Business
  • member
  • October 2008

Training and Certifications

Certificate of Attendance (Certificate)
Date Attended:
January 2010
Valid Until:
January 2010
Certificate of Attendance and Participation (Certificate)
Date Attended:
April 2007
Valid Until:
May 2007
Certificate in Recognition of the Satisfactory Competion (Certificate)
Date Attended:
June 2006
Valid Until:
June 2006
Certificate of Passing 3000 Xtra Test (Certificate)
Date Attended:
February 2007
Valid Until:
February 2007