Maroun Ghafary

Lead end-to-end multi-country retail operations across four markets, ensuring alignment with corporate strategy, brand standards, and commercial objectives.
• Drive sales growth, profitability, and KPI performance including Sales, Conversion, ATV, UPT, Margin, and Inventory Turnover.
• Develop and manage Store Managers and leadership teams, strengthening performance management, engagement, and succession planning.
• Ensure operational excellence and compliance with SOPs, audits, and regional regulations.
• Analyze performance reports and implement data-driven action plans to optimize results.
• Execute cross-functional initiatives with VM, Buying, HR, Finance, Operations, and lead commercial and marketing campaign execution.
• Oversee store openings, turnarounds, and operational optimization while maintaining high standards of customer experience and brand representation.

• Oversee visual merchandising execution, ensuring full compliance with brand standards and guidelines.
• Analyze sales performance data to optimize product placement and develop strategies to consistently meet and exceed sales targets.
• Maintain strong customer relationships, resolve operational or service issues, and support ongoing staff training and development.
• Achieved a 69.8% increase in sales through strategic merchandising and targeted promotional initiatives.
• Increased foot traffic by 19.4% through effective marketing and in-store activation initiatives.
• Drove a 73.3% increase in units sold and a 56.4% increase in invoice count, reflecting improved customer engagement.
• Improved Average Transaction Value (ATV) by 8.6% and Average Selling Price (ASP) by 2.1% through value-driven selling strategies.
• Increased Units Per Transaction (UPT) by 10.9% through structured upselling and cross-selling techniques.
• Established a data-driven performance culture focused on continuous staff development, operational excellence, and exceptional customer experience.

Define, design and implement a creative visual merchandising strategy
Create appealing and eye-catching visual displays that lead the customer through the entire store
Produce window displays, signs, interior displays, floor plans and special promotions displays
Identify key messages and set a clear image of the end result
Come up with, revise and present design ideas with assistant merchandisers
Act in alignment to the organization’s culture, products, image and target market
Monitor costs and work within budget
Oversee the production and brief staff on arranging displays
Change displays to promote new product launches and reflect festive or seasonal themes
Liaise with suppliers and source elements
Research lifestyle, demographics and design trends

Directing all operational aspects including distribution, customer service, human resources, administration and sales in accordance with the bank’s objectives
Providing training, coaching, development and motivation for bank personnel
Developing forecasts, financial objectives and business plans
Meet goals and metrics
Manage budget and allocate funds appropriately
Bring out the best of branch’s personnel by providing training, coaching, development and motivation
Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities
Share knowledge with other branches and headquarters on effective practices, competitive intelligence, business opportunities and needs
Address customer and employee satisfaction issues promptly
Adhere to high ethical standards, and comply with all regulations/applicable laws
Network to improve the presence and reputation of the branch and company
Stay abreast of competing markets and provide reports on market movement and penetration

• Managed inventory levels and coordinated retail staff activities to ensure optimal store
performance.
• Enhanced team capabilities through targeted training programs, resulting in improved overall
performance.
• Collaborated with sales personnel to set and achieve ambitious sales targets, fostering a results
driven environment.
• Prepared merchandise for display, ensuring alignment with brand standards and seasonal
promotions.
• Worked closely with management to optimize store layout, enhancing visual appeal and customer
experience.
• Implemented efficient stock handling processes, improving presentation and reducing stock
discrepancies.

• Prioritized passenger safety and comfort throughout the flight experience.
• Provided exceptional in-flight service while addressing passenger needs efficiently.
• Facilitated safety demonstrations and communicated emergency procedures effectively.
• Collaborated with team members to maintain a harmonious cabin environment.
• Monitored cabin conditions to ensure compliance with safety regulations and service standards.