Martina Emad

• Led on-site HR field visits across key remote regions (Jeddah, Dammam, Medina, Tabuk, Taif, Mecca), partnering directly with store
leadership to resolve workforce challenges, and ensure consistent HR standards across geographically dispersed locations
• Partner with business leaders across 100+ retail stores to ensure effective workforce planning, and alignment with commercial objectives.
• Lead the talent acquisition cycle for approx. 30 employees/month for retail positions, including sourcing, screening, interviewing, and selection
for multi-brand operations.
• Evaluated workforce productivity and proposed restructuring initiatives to optimize staffing costs and operational efficiency
• Developed & analyzed HR dashboards covering turnover, absenteeism, headcount variance to support leadership decision-making.
• Assessed people-related business risks and implemented corrective action plans to ensure operational continuity and regulatory compliance.
• Acted as a trusted advisor to Brand Managers and senior stakeholders on workforce challenges, and organizational improvements.
• Realigned workforce structure across 107 shops and improved the employees productivity by 18%.
• Drive the performance evaluation cycle, supporting appraisal processes, talent identification and development planning for 500+ employees.
• Conduct exit interviews, transfers, and relocations while ensuring accurate documentation and risk mitigation.
• Coordinate training initiatives and communicate learning needs to the Talent Development function to close competency gaps.

Massimo Dutti - Azadea Group

• Managed full P&L accountability across 4 stores, driving revenue growth and operational profitability within high-volume retail environments.
• Led and developed 120+ employees through structured performance management and KPI-driven leadership frameworks.
• Improved store productivity by optimizing workforce allocation and enhancing sales-per-employee performance metrics.
• Translated corporate strategy into actionable store-level targets, ensuring consistent achievement of monthly and quarterly KPIs.
• Reduced operational inefficiencies through structured cost control, labor optimization, and inventory management.
• Strengthened succession pipelines by identifying high-potential employees and promoting internal leadership development.
• Monitored sales trends, stock movement, and customer behavior insights to enhance commercial execution across locations.
• Ensured brand compliance and operational excellence across geographically dispersed stores.

• Led the store operations and managing and developing the shop team, ensure alignment between people capability & business performance.
• Recruited, onboarded, trained, and evaluated team members, building high-performing teams and strengthening internal talent pipelines.
• Conducted regular performance reviews, provided structured feedback and implemented development plans to improve the team productivity.
• Prepared workforce schedules aligned with traffic trends, sales targets, and operational demands to optimize productivity and cost efficiency.
• Monitored compliance with company policies, operational procedures, & local regulations, ensuring proper documentation.
• Analyzed KPIs related to team productivity, sales trends, and operational efficiency to support data-driven decision-making.
• Fostered a positive employee environment by addressing concerns, supporting engagement initiatives, and maintaining strong team morale.
• Oversaw store audits, licenses, and documentation to ensure full regulatory compliance.