Martina Požgaj, Content Writer

Martina Požgaj

Content Writer

AQUA Properties

Location
United Arab Emirates - Dubai
Education
Master's degree, Journalism
Experience
16 years, 10 Months

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Work Experience

Total years of experience :16 years, 10 Months

Content Writer at AQUA Properties
  • United Arab Emirates - Dubai
  • My current job since May 2019

- Creating concise, eye-catching, SEO-friendly and innovative headlines and body copy for blog articles, press releases, social media updates, banners, marketing campaigns, property descriptions, brochures etc.
- Researching and organizing facts and sources for marketing activities in addition to consistently brainstorming and collaborating with marketing team for new ideas and strategies
- Building the brand on social media with creative work communications in relation to marketing and new media
- Researching markets and industries to compare and create content that is innovative and original

Freelance editor/writer at Freelance
  • United Arab Emirates - Dubai
  • My current job since April 2018

- Collaborating with various websites and magazines - writing articles, and features on demand.
- Writing Press Releases for clients, contacting media and doing follow-up
- Handeling Social Media profiles for partners

PR & Marketing Manager at Matea Nesek General Trading L.L.C
  • United Arab Emirates - Dubai
  • My current job since April 2018

- Creating and implementing an integrated strategic communication plan to advance the brand identity and broaden awareness of its products.
- Being responsible for all of brand’s written communications including press releases, SEO optimized web content, social media content, marketing materials, etc. in several languages.
- Reaching out and establishing good relations with media contacts, clients and partners.
- Maximizing the impact of electronic communications in relation to marketing and new media.
- Developing and implementing a marketing plan to increase sales.
- Organizing and coordinating events and other activities regarding brand exposure and networking with clients and potential partners.

Social Media Specialist at Bizrah Medical Center
  • United Arab Emirates - Dubai
  • July 2018 to January 2019

- Ensuring the growth of all social media profiles (Instagram, Facebook, Twitter, Snapchat, YouTube…) and identifying valuable leads
- Editing photos and videos, collaborating with Influencers, developing interesting content for social media as well.
- Writing articles for all of the Bizrah Medical Center websites - for Dubai, London and Jeddah branches and partner websites as well.

Editor-in-chief of "Ljepota&zdravlje" magazine at Mediatop International d.o.o
  • Croatia (Hrvatska)
  • June 2013 to April 2018

- With my editing and team management skills, I made "Ljepota&Zdravlje" magazine the best selling monthly magazine for women in Croatia (official IFABC data) leaving other world known titles far behind
- Being called the most successful Croatian Editor-in-chief by various colleagues in interviews and reports
- Planning and organizing a unique #ljzpoklonilete event for brand awareness purposes using our Social Media profiles to invite people to come to Zagreb City Square where there were small gift bags attached to balloons dropped to the large crowd from the balcony by people from our newsroom and Croatian celebrities. The event was covered by various online and TV media and attracted a large number of clients wishing to participate (NIVEA, Avon, Vichy...)
- Organizing a glamorous party for 100th issue of "Ljepota&Zdravlje" magazine - ensuring location, music, decorations, providing presents for all guests, acting as a host and ensuring the presence of most important people from the industry and celebrities as well as wide media coverage of the event
- Ensuring magazines Social Media presence by acting as its Community manager (developing interesting content and posting on a daily basis with great feedback from the followers): Facebook (Ljepota & Zdravlje Hrvatska); Instagram (@ljepotaizdravljehrvatska); Twitter (@ljizhrvatska)
- Organizing various contests and giveaways for our readers in print, web and Social Media profiles
Networking, attending events and collaborating with global brands like Chanel, Beiersdorf, L'Oreal, Samsung, Huawei...
- Being a part of large number of conferences as a moderator, panelist or a host representing the magazine
- Writing articles, conducting interviews with famous celebrities like Fergie and Lily Rose Depp, proofreading, editing and developing various projects for marketing purposes

Assistant editor at "Ljepota&zdravlje" magazine at Mediatop International
  • Croatia (Hrvatska)
  • September 2009 to June 2013

- Have been a part of the team of the fastest growing magazine on the market
- Improving efficiency of magazine's task schedule and keeping up with the deadlines

Editor-in-chief at Croatian edition of "Your Hair" magazine at Mediatop International d.o.o.
  • Croatia (Hrvatska)
  • May 2010 to June 2013

- Being the youngest Editor-in-chief of any print magazine in Croatia
- Founding and organizing first Croatian 'Best Young Hairdresser' award - ensuring jobs in best Hair salons in Zagreb for top three hairdressers as well as valuable prizes and education in Toni & Guy Academy in London for the winner
- Organizing all of the monthly work of the magazine, writing articles, conducting interviews...

Freelance writer at Business Media Group
  • Croatia (Hrvatska)
  • March 2009 to September 2009

Writing regular columns, "Successful Croats in the world" and "Culture" as well as other articles on request

Journalist at Optimum System d.o.o
  • March 2008 to July 2008

web page funkymem.com
Selection of topics, finding speakers, making copyright articles for different topics; finding and editing photos and text formatting into a CMS program.

Intern at Consulting d.o.o
  • January 2008 to February 2008

Consulting Public Relations agency
Monitoring Press cliping, filling and updating databases, assisting with planning and implementation of new projects ...

Freelance writer at Radio Zlatar
  • January 2003 to January 2004

Radio Zlatar
Writing articles on local topics, conducting interviews.

Education

Master's degree, Journalism
  • at Faculty of Political Science
  • October 2010

MA in Journalism, direction Print media and Public Relations

Specialties & Skills

Writing
Social Media
Event Organizer
Team Leadership
Languages
EDITING
HUMAN RESOURCES
PROOFREADING
TRANSLATION
WEB SITE PRODUCTION
WRITING
JOURNALISM

Languages

English
Expert
German
Expert
Italian
Expert
Russian
Expert

Hobbies

  • Traveling, Social Media junkie, learning new languages, reading, hiking, running