Marketing Lecturer
University of Aruba
Total years of experience :18 years, 6 Months
Faculty for Accounting, Finance and Marketing (FEF)
Currently teaching:
• Advertising & Design
• Marketing Management
• Consumer Behavior
Classes previously taught:
• Service Marketing Management (2014 - 2016)
• User Experience (2013 - 2017)
• Intro Web Design/Management Information Systems (2013 - 2017)
Project mentor:
Social Project (2nd year - sophomore)
Integrated Project (3rd year - junior)
Academic mentor:
Internship (for 3rd year marketing students)
Thesis research (for 4th year marketing students)
Vice Dean at the Faculty for Accounting, Finance and Marketing (FEF)
• Assist dean with administrative duties
• Substitute dean in all duties while absent
• Serve as representative for the faculty
• Active advocate for student exchange and international experience
Attended the 13th International Days as guest lecturer.
Topic presented: Mindfulness in the media, protecting the defenseless?
Developed three marketing modules for the online learning platform.
Modules:
1. Mobile Marketing: the Which, the Who, the When, and How
2. Engaging with Mobile Marketing
3. The UX in Mobile Marketing
Attended the annual International Days at Artevelde Hogeschool.
Presented two interactive seminars.
Topic 1: Changing marketing trends and its effect on culture and cultural shifts.
Topic 2: Consumers having the upper hand - understanding and building a stronger relation with the main stakeholders.
Responsible for various TV productions, assisted with planning and execution, crew and talent recruiting, shoot supervision, live production management, and collaborated with sales on maintaining strong client relationship.
Notable productions:
• Developed and produced 5 seasons of ‘Mente Inteligente, a quiz show for students 2009 - 2013.
• Producer of ’Den Dje’, a seasonal live informative and entertaining carnival program 2008 - 2013.
• Producer of ‘Magia di Pasco’, a seasonal live entertaining Christmas program 2007 - 2012.
• TV producer for Aruba Model Search (AMS) 2010 and 2012.
• Assistant producer, mentor, PR and designer for ‘Dance & Sparkle’ a dance competition 2010 and 2011.
• Producer, live TV production of Miss Aruba 2008, 2009, 2010 and 2013.
• Producer, PR and mentor for Sparkling Tour, a youth singing competition 2008 and 2009.
Taught the following courses:
- UX (User Experience)
- BIV3 (Management Information Systems / Web Design)
Taught the following course:
Advertisement & Design
• Conceptualized and designed websites and web banners.
• Created TV graphics, commercials, infomercials, and radio ads.
• Collaborated, with Marketing Managers, designers and production department on various projects.
• Lead designer on many advertisement campaigns, and collateral pieces.
Designer logo, initial business card and website for company.
Modules: Corporate Strategy, Managing People, Managing Resources, Managing the Environment, Consumer Behavior, Marketing in a Global Environment, Entrepreneurship, Managing Change.
• Master of Fine Arts, Computer Arts New Media - 2004* *Thesis completed and approved: July 2007
Savannah College of Art and Design 2000 Fillipe Bouchet Scholarship recipient.