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Marwa Rahal Patz, Marketing & PR Manager/Trainer

Marwa Rahal Patz

Marketing & PR Manager/Trainer·Hues By Marwa

Lebanon

Bachelor's degree, Business Marketing

Work experience

Total years of experience: 15 years, 0 months

Marketing & PR Manager/Trainer

September 2011 - Present

Hues By Marwa

Beirut, Lebanon

September 2011 - Present

Image Management Consulting services for individuals and corporate
Workshops and training topics;
- Customer Service
- Communication Skills
- Public Speaking & Presentation Skills
- Personal Branding (The You-nique you)
- Corporate Branding
- Wardrobe Evaluation & Enhancement

Marketing specialties:
- Market research
- Inbound & Outbound Marketing
- Advertising & Campaign Strategies
- Brand placement & awareness
- Social media planning & management
- Promotional material creation
- Supervising & communicating with graphic designers to ensure following branding guidelines (website, flyers, posters, brochures, promotional tools/materials)
- Exhibition & Event planning
- Online & offline Brand Image Management
- Business networking skills to grow and maintain customer relations
- Press release writing
- Brand harmony & voice
- Media monitoring and exposure

Company industry:
Business Consultancy Services
Job role:
Consulting

Business Development Manager

April 2015 - July 2015

Nathan & Nathan HR

Dubai, United Arab Emirates

April 2015 - July 2015

Nathan & Nathan is a leading HR Consultancy and HR Outsourcing Company in Dubai.

- Market study and research
- Acquire New Clients
- Maintain Existing Clients
- Represented N&N at an International Business Networking group (networking with members and guests, continuous presentation of services, creating business relations with members to grow database and reach target customers)
- Liaising with Relationship Managers (solve and control issues)
- Develop and apply Online Marketing Strategy
- Create and Convert Website Traffic
- Handling Social Media Plan and Strategy

Company industry:
Human Resources Outsourcing
Job role:
Marketing and PR

Senior Consultant/ Digital Marketing Manager

September 2012 - February 2015

Kings Land Global

Dubai, United Arab Emirates

September 2012 - February 2015

Senior Consultant
Promoting projects at hand to existing and new clients, aligned with market trends, budgets and targets. As well as coordinating with sales team members for local property viewing.

Digital-Marketing Manager:
Acting as online brand keeper, in coordination with the sales department, the purpose of online presence was to generate leads & convert to sales, planning strategies to drive online traffic to the company website.

- Press release writing
- Marketing tools planning and development
- Graphic design team coordination
- Project/ Product launching
- Exhibition planning

Company industry:
Real Estate
Job role:
Marketing and PR

Senior PR Account Executive

May 2012 - July 2012

Marketing Pro-Junction (MPJ)

Dubai, United Arab Emirates

May 2012 - July 2012

Senior PR Account Executive
Acting as the primary contact with existing and new clients to promote marketing services, in coordination with graphic designers, and reporting directly to the Vice President. Writing, translating, and proof reading press releases and promotions, as well as monitoring media channels to update the clients’ portfolio, and preparing contracts, quotations and media plans.

Company industry:
Marketing
Job role:
Marketing and PR

Account Manager- Contractual

February 2012 - April 2012

Al- Watan Newspaper

Dubai, United Arab Emirates

February 2012 - April 2012

Senior Account Executive
Handling a database of luxury brand clients to advertise in Al Watan newspaper, ensuring quality standards and client expectations are well met.

Company industry:
Journalism
Job role:
Marketing and PR

Marketing Trainee/ Internship

July 2009 - September 2009

An-Nahar Newspaper

Beirut, Lebanon

July 2009 - September 2009

- Performing market studies
- Understanding consumer demands
- Categorizing advertising & video relation
- Forecasting success of WebTV as a new advertising
- Developing various marketing strategies for promoting WebTV
- Studying price strategies according to:
CPV (Cost Per Visitor) or CPV (Cost Per View), CPC (Cost Per Click), or giving advertisers a Fixed Cost

Company industry:
Marketing
Job role:
Teaching and Academics

Education

Lebanese American University (LAU)

July 2011

July 2011

Bachelor's degree, Business Marketing

Lebanon

GPA (point): 3.00 out of 4

GPA (point): 3.00 out of 4

- Graduated with 3.00 GPA - Completed my internship with AnNahar Newspaper (AnNahar WebTV) - Excelled throughout my major's senior project

Skills

Sales
Expert
Sales
Expert
Public Relations
Expert
Public Relations
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Real Estate
Expert
Real Estate
Expert
Marketing
Expert
Marketing
Expert
Translation (English/ Arabic)
Expert
Translation (English/ Arabic)
Expert
Marketing
Expert
Marketing
Expert
Marketing and Brand Management
Expert
Marketing and Brand Management
Expert
sales
Expert
sales
Expert
Body Language
Expert
Body Language
Expert
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Public Speaking
Expert
Public Speaking
Expert
Sales
Expert
Sales
Expert
Public Relations
Expert
Public Relations
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Real Estate
Expert
Real Estate
Expert

Languages

Arabic
Expert
English
Expert
German
Beginner

Training and Certifications

Certifications
Image Consultant
Sep 2015
Etiquette Consultant
Sep 2015
Image Consultant
Sep 2016
Future Life Progression Practitioner
Apr 2016
Certified Trainer/Facilitator
Jan 2017

Hobbies

  • Tv Presenting
    Segment Co-Presenter on Future TV
  • Acting
    "Gossips" Play- Monnot Theater
  • Speed Running
    3rd Place Lebanese Championship