Marwa Rahal Patz, Marketing & PR Manager/Trainer

Marwa Rahal Patz

Marketing & PR Manager/Trainer

Hues By Marwa

Location
Lebanon - Beirut
Education
Bachelor's degree, Business Marketing
Experience
12 years, 10 Months

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Work Experience

Total years of experience :12 years, 10 Months

Marketing & PR Manager/Trainer at Hues By Marwa
  • Lebanon - Beirut
  • My current job since September 2011

Image Management Consulting services for individuals and corporate
Workshops and training topics;
- Customer Service
- Communication Skills
- Public Speaking & Presentation Skills
- Personal Branding (The You-nique you)
- Corporate Branding
- Wardrobe Evaluation & Enhancement

Marketing specialties:
- Market research
- Inbound & Outbound Marketing
- Advertising & Campaign Strategies
- Brand placement & awareness
- Social media planning & management
- Promotional material creation
- Supervising & communicating with graphic designers to ensure following branding guidelines (website, flyers, posters, brochures, promotional tools/materials)
- Exhibition & Event planning
- Online & offline Brand Image Management
- Business networking skills to grow and maintain customer relations
- Press release writing
- Brand harmony & voice
- Media monitoring and exposure

Business Development Manager at Nathan & Nathan HR
  • United Arab Emirates - Dubai
  • April 2015 to July 2015

Nathan & Nathan is a leading HR Consultancy and HR Outsourcing Company in Dubai.

- Market study and research
- Acquire New Clients
- Maintain Existing Clients
- Represented N&N at an International Business Networking group (networking with members and guests, continuous presentation of services, creating business relations with members to grow database and reach target customers)
- Liaising with Relationship Managers (solve and control issues)
- Develop and apply Online Marketing Strategy
- Create and Convert Website Traffic
- Handling Social Media Plan and Strategy

Senior Consultant/ Digital Marketing Manager at Kings Land Global
  • United Arab Emirates - Dubai
  • September 2012 to February 2015

Senior Consultant
Promoting projects at hand to existing and new clients, aligned with market trends, budgets and targets. As well as coordinating with sales team members for local property viewing.

Digital-Marketing Manager:
Acting as online brand keeper, in coordination with the sales department, the purpose of online presence was to generate leads & convert to sales, planning strategies to drive online traffic to the company website.

- Press release writing
- Marketing tools planning and development
- Graphic design team coordination
- Project/ Product launching
- Exhibition planning

Senior PR Account Executive at Marketing Pro-Junction (MPJ)
  • United Arab Emirates - Dubai
  • May 2012 to July 2012

Senior PR Account Executive
Acting as the primary contact with existing and new clients to promote marketing services, in coordination with graphic designers, and reporting directly to the Vice President. Writing, translating, and proof reading press releases and promotions, as well as monitoring media channels to update the clients’ portfolio, and preparing contracts, quotations and media plans.

Account Manager- Contractual at Al- Watan Newspaper
  • United Arab Emirates - Dubai
  • February 2012 to April 2012

Senior Account Executive
Handling a database of luxury brand clients to advertise in Al Watan newspaper, ensuring quality standards and client expectations are well met.

Marketing Trainee/ Internship at An-Nahar Newspaper
  • Lebanon - Beirut
  • July 2009 to September 2009

- Performing market studies
- Understanding consumer demands
- Categorizing advertising & video relation
- Forecasting success of WebTV as a new advertising
- Developing various marketing strategies for promoting WebTV
- Studying price strategies according to:
CPV (Cost Per Visitor) or CPV (Cost Per View), CPC (Cost Per Click), or giving advertisers a Fixed Cost

Education

Bachelor's degree, Business Marketing
  • at Lebanese American University (LAU)
  • July 2011

- Graduated with 3.00 GPA - Completed my internship with AnNahar Newspaper (AnNahar WebTV) - Excelled throughout my major's senior project

Specialties & Skills

Public Relations
Digital Marketing
Real Estate
Marketing
Translation (English/ Arabic)
Marketing
Marketing and Brand Management
Body Language
Microsoft Office
Public Speaking

Languages

Arabic
Expert
English
Expert
German
Beginner

Training and Certifications

Image Consultant (Certificate)
Date Attended:
September 2015
Etiquette Consultant (Certificate)
Date Attended:
September 2015
Image Consultant (Certificate)
Date Attended:
September 2016
Future Life Progression Practitioner (Certificate)
Date Attended:
April 2016
Certified Trainer/Facilitator (Certificate)
Date Attended:
January 2017

Hobbies

  • Tv Presenting
    Segment Co-Presenter on Future TV
  • Acting
    "Gossips" Play- Monnot Theater
  • Speed Running
    3rd Place Lebanese Championship