Mary Karadsheh

• Managing and monitoring business performance and driving key decision making with Executive management, to maximize profits from our products and services.
• Providing decisive analytical inputs to identify potential customer growth & predict revenues trends.
• Engage with all business unit heads in financial business planning to ensure company performance is in line with the business plan and budget.
• Designing and implementing continuous channel visibility studies that drive key business indicators to ensure channel and program profitability.
• Ensuring business performance is aligned with budgeted network investments (Capex & Opex control) to achieve better EBITDA margins.
• Supporting marketing team, advise on pricing propositions and promotions to implement best in class offers which maintain performance margins according to the business plan.
• Building long term business plans, budget and rolling forecast for the board of directors.
• Formulate and implement revenue gap strategies in order to positively influence P&L.
• Regular reporting to the executive committees on the financial status of the company.

Achievements
• Saved AED 20 Million in OPEX 2018 based on managed optimizations.
• Evaluated all Sales Channel Profitability and renegotiate Contracts based on ROI.
• Managed the Operational P&L and restating Targets for non-controllable factors.
• Centralizing Finance Function After two years of operations with Holding company
• Redesigned Commission scheme to match LTV of customers
• Achieved 110% BSC in 2017.
• Achieved exceptional performance rating in 2017 performance

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•Controlling Consumer segment Investments and propositions
•Appraise the impact of the propositions and support commercial/pricing teams.
•Support Financial Reporting, Forecasting and analysis.
•Control Roaming agreements & Financials for Retail/Wholesale
•Control commissions and Incentives for all channels to ensure healthy Financial Ratios
•Evaluate all sales channels and educate business in CLTV, profitability and efficiencies.

Achievements
•Saved AED 50 Million of losses in promotions based on post review of prior launches
•Part of launching mobile number portability and my number my identity Projects
•Closure of all non-profitable and duplicate retail shops
•Achieved above target rating in 3 years performance

. Lead the committee in evaluating business cases on extra investments in Network.
• Evaluating products, promotions, commission schemes and insure improved Margins.
• Build internal costing model for Umniah & Batelco Jordan.
• Achieved JD 2Million savings of Interconnection rate while engaging in TRC workshops, Using FAC and TSLRIC costing models for terminations.
• Contributing in Budgeting, forecasting and Business plan.
• Reporting the Financials vs. Budget and Forecast with analysis on KPI’s of growth and deviation.
• Control operations in respect to fund spending vs. budget based on company strategy.

Reporting new offers, bundles and promotions.
•Study the promotions and its effect on the financials and the competitive ones.
•Controlling the monthly KPI Process compared to budget.
•Conducting closing of financials on a monthly basis comparable to budget
•Dashboard, reporting on deadlines.