Consultant - Marketing, Communications, Events, Project Management
consultant
Total years of experience :25 years, 7 Months
Mary Marshall is a dedicated Communications and Marketing Professional with a background in Communications and Environmental Science. Her professional background has
seen her working for clients such as the US Department of Defense in Iraq, DODSAL, a multibillion dollar organization with businesses spanning over Oil & Gas, Construction, EPC,
Trading & Distribution & Mining in Eastern Africa and Al Mal Capital, a high level private investment firm and for the last 3 1/2 years with Abu Dhabi Airports Company (ADAC)
working in Aerospace and Aviation.
Mary is currently providing project management and consultancies for events, marketing and branding for clients such as the Royal Bank of Scotland, Cootz and Latitude Brand Agency.
Mary's most recent project was Taste of Dubai, where she project managed the project and delivered over 27, 000 visitors and brought on significant brand sponsors such as the Headline Sponsor, Marks & Spencer.
Achievements:
- Within five months raised show revenue sales 71.6% bench-marked to end of Q2 2012.
- Increased visitor footfall over 7% within two months of joining the show.
- Forged Government and Industry partnerships valuing over 1 million within first two months of joining the show.
Managed and oversaw all marketing, operations, logistics for Dubai International Boat Show 2014, an 85, 000sqm exhibition with over 750 Exhibitors and 27, 000 visitors, inclusive of all events, entertainment and special features for the show. Developed new exhibition and marketing strategies targeting a regional and global B2B and B2C audiences. Liaised with government authorities and forged partnerships and participation within the show. Expanded existing show profile and successfully incorporated five new target countries into the show profile. Managed a budget of over $5 million USD.
Achievements:
- Successfully planned and organized the Formula 1 Grand Prix Paddock Club and ADAC Hosted VIP Program for over 150 airport and airline CEOs, and other high level government officials and business leaders for 3 consecutive years
- Won “Best Corporate Image Event” for the 2011 Formula 1Hosted VIP Program at the 8th International Business Awards
- Effectively managed the Hosting of the 2011 ACI Airport Exchange including conference & exhibition, Gala Dinner for 800 people, Welcome Reception, and marketing activities
- Successfully managed ADAC’s participation as Host Partner at the first Global Aerospace Summit in Abu Dhabi in 2012
- Created productive partnerships with suppliers for events with cost savings of up to 600, 000 AED per event
- Initiated 2nd year Carbon Mapping for ACI Airport Accreditation at Abu Dhabi International Airport
Manager Events/Corporate Affairs for ADAC five airports and its subsidiaries, heading a team of 7 executives. Managed all corporate events and corporate affairs for the Company, responsible for their organization, development and management, including CSR projects. Key public interface at all exhibitions and events. Handled an average annual budget of $4 million USD.
Senior Marketing Consultant
Al Ain Airport and Aerospace Development (ADAC)
Achievements:
- Successfully managed and organized the soft launch for the project at the Paris Airshow in June 2008 organizing the signing of 11 MoUs with different aerospace companies, while achieving extended international and local media coverage
Reporting directly to the Senior Advisor to the Chairman on the project, responsible for the development and research to instill a full 3-year communications and marketing plan and projection for the upcoming Aerospace initiative at Al Ain International Airport. Managed all events, market research, media relations and marketing materials along with all potential future CSR initiatives.
Achievements:
- Developed the company Brand and successfully launched the new brand at the “Leaders in Dubai Business Forum 2008”.
- Successfully created an in depth CSR (Corporate Social Responsibility) strategy to include measuring company carbon footprint, involvement in environmental societies and employee wellness programs and managed to bring down office waste management KPIs by 33%.
Reporting directly to the CEO, established, managed and maintained the corporate Communications Department to include all internal and external Strategies, Marketing, Advertising, Brand Management, Public Relations, CSR Strategies and Events Management. Focus target audience of GCC Regional family members and high net-worth individuals and institutions. Direct Point of Contact for all media relations and responsible for production of all company publications, press releases and video media/marketing.
Achievements:
- Managed and produced all elements for Exclusive Sponsorship and participation at “The Arab Strategy Forum, 2006” the result of which a multi-million dollar negotiation was reached between Dodsal and the Government of Tanzania for mining for metals and hydro carbon exploration in Tanzania.
- Rebranded the organization in 2006 and raised media and industry exposure helping to negotiate a new contract worth $330 million USD in Oman.
Reporting directly to the Chairman & President of the company, created, organized maintained and managed all Internal and External Corporate Communications, Marketing, Advertising, Brand Management, Public Relations and Events Management and Corporate Logistics. Managed an average budget of US $4 million for media, CSR and marketing for a company with a book order value over $3.1 Billion USD and an annual turnover of $2 billion USD. Direct point of contact and manager for all MENA Region located at the group headquarters. Responsible for worldwide communication to the media, its employees and the public at large (including corporate sponsoring and coordination of branding activities).
Provided Operations and Maintenance (O&M) and Public Relations for camp sustainment and development of new concepts for implementation at site specific Moral, Welfare, and Recreations (MWR) facilities for LOGCAP III in the Northern Iraqi theater of operations. Managed an average annual budget of $3 million USD.
- In charge of public relations between the military and KBR as a liaison for morale for military troops and the Department of Defense
- Responsible for creating, organizing and developing events and activities
- Coordinator and producer of advertising for all calendars and event announcements for publication and distribution
- Creator and publisher of the first multi-national and bi-lingual newsletter for the entire base
- Manager for maintaining MWR facility services and inventory for full operational status in accordance with LOGCAP III.
- Led a team of 30 Third Country Nationals employed in MWR facilities.
Certified Trainer for the Landry's Corporation. Handled training of all new employees based at the corporate headquarters. Trained classes of up to one hundred people for company policies, client relations, procedures, software and state law regarding safety. Assisted in the coordination of promotional events.
Responsible for five state areas, assisted in the management of client database developed for accounts and billing for client services. Lead a team of over 20 Client Relations Specialists, handling all supervisor follow-up contact with company cliental. Trained and supported clients with company software.
• Trained client on software products and provided technical support.
• Managed and explored additional business opportunities with other units within the company to ensure that both the client’s needs and the company’s goals are met.
