Marketing Manager
Maserati - Al-Zayani Automotive
Total years of experience :18 years, 3 Months
- Development and execution of marketing campaigns through the development of tactical strategies.
- Discussion and supervision of CRM strategies in increasing customer retention.
- Manage Public Relations with the media and journalists, coordination of media drives.
- Taking charge of lead generation activities to generate both online and offline leads.
- Design, develop and implement annual marketing strategy / plan with core objectives to maximize local marketing, to support retail lead generation and the overall delivery of Retailer sales and profit targets.
- Provision of consistent, creative and professional retailer marketing tools and communications to build local brand equity and ensure brand consistency.
- Develop and implement new model launch programs, including provision of cost effective toolkits and events support to ensure successful launches on a local and regional level.
- Support with the development of corporate marketing plans and activities in line with sales objectives.
- Accurate planning, management and steering of budget to ensure maximum return on investment and delivery of business results.
- Regularly produces and presents a range report for the CEO and the Board of Directors as required.
- Develop and implement effective marketing programs including advertising and promotion programs with all - product groups and major supplier support and adjusts strategy (both ATL “Full term” & BTL “Full term”) and tactics to increase effectiveness.
- Devise strategies to drive online traffic to the company’s digital platforms. Tracking conversion rates and making improvements to the same.
- Partners with product management and suppliers on new product launches and transition strategies to effectively maximize sales and minimize margin degradation.
- Develop and implements systems and methodology for collection and analysis of market information regarding competitors' activities and share, competitors' pricing and discount programs, specifications, and features of competitive products in comparison with own agencies products, customer preferences, market spend; etc.
- Driving the sales performance of the e-commerce platform. Managing and executing promotional campaigns. Providing insights on customer shopping trends.
- Determine and manage the department’s current budget and prepare next year’s budget.
- Development and implementation of customer loyalty programs and measurement, inclusive of Loyalty programs, Customer Satisfaction Indexes and Customer Care.
- Define strategies to build/enhance the follower and to develop channels that strengthen engagement.
- Ensure brand image and departmental content is correctly used on college’s website and application(s).
- Conduct promotion campaigns, competitions, paid-advertising and events, in order to implement them on various platforms.
- Conduct market research to determine market requirements for the current year and the future.
- Develop marketing plans, events, public relation strategies and projects.
- Determine and manage the department’s current budget and prepare next year’s budget.
- Develop departmental policies and procedures.
- Manage the productivity of the marketing plans, events and projects.
- Managing media and marketing staff and external PR agencies.
- Responsible for coordinating with all vendors with regards to corporate gifts, exhibitions and events.
- Direct communication with media reporters and editors to coordinate interviews and events.
- Assist Marketing and PR manager in day to day activities with regards to follow ups, meeting requests etc. with advertising agencies and media clients.
- Assist in marketing presentations for management.
- Assists in arranging and coordinating all meetings for Marketing manager with regards to activities for upcoming exhibitions and events.
- Assist in the ordering of collateral such as corporate gifts, stationary and business cards.
- Responsible for maintaining and updating, VIP customer databases.
- Assists in the preparation and presentation of media and PR strategies.
- Preparing the company’s Exhibitions.
- Preparing the Company monthly Newsletter.
- Coordinating company’s seminars, open days, campaigns and events.
- Conducting company employees’ satisfaction survey study.
- The company Website development.
- Collect facts from sources such as company records showing the total volume of sales, or from government statistics and information.
- Supervise and coordinate the work of the relevant production departments so that the campaign is developed as planned to meet deadlines and budget requirements.
- Discuss the products to be advertised and obtain relevant information from clients such as product and company details, budget and marketing goals and marketing research.
- Identify and analyze an organization's strengths and weaknesses, and respond to opportunities and threats in the marketing environment.
- Assisting in preparing the company’s Exhibitions.
- Assist in marketing presentations for management.
- Assists in arranging and coordinating all meetings for the Marketing manager with regards to activities for upcoming exhibitions and events.
- Day to day tasks in collecting design briefs and requests.
- Responsible for maintaining and updating, customer databases.
Bachelor Degree in Business Administration (Business)