Marketing Executive
Holiday Inn Kuwait Downtown
Total years of experience :12 years, 1 Months
- Planning & implementing marketing activities across all online & offline channels.
- Contributing to, and developing, marketing plans and strategies.
- Creating, managing and monitoring social media.
- Managing the production of marketing materials, including leaflets, posters, flyers, booklets and DVDs.
- Communicating with target audiences and managing customer relationships.
- Writing and proofreading copy.
- Designing collateral as per brand standards.
- Liaising with designers and printers.
- Liaising with bloggers and social media companies.
- Organizing photo shoots.
- Arranging the effective distribution of marketing materials.
- Organizing and attending events such as conferences, carnivals etc.
- Conducting market research, for example using customer questionnaires and focus groups.
- Managing budgets.
- Monitoring competitor activity.
- Supporting the marketing manager and other colleagues.
During the internship, I worked on several projects:
- Conducted a market survey and presented a competitive analysis for Easypaisa.
- Performed field visits and conducted interviews from the customers/beneficiaries.
- Created case studies on the current projects of Easypaisa.
- Supported the marketing manager and other colleagues.
The internship involved working in two departments: Creative and Client Services. I was assigned an internship project and was also actively involved in the on-going projects. In the creative department, I researched and brainstormed with the team, pitched ideas and made creative concept drafts. I designed A/V boards, pitched ideas for ad campaigns, worked among a team of creative professionals. In the client services, I also created event proposals and worked on designing a communications strategy for Second Cup.
I was responsible for designing all marketing communications (online and offline) and was also a part of the Decor Team.
My internship was in two departments:creative and client services.In the creative department, I designed A/Vboards, worked with the team on brainstorming ideas for marketing campaigns. In the client services department, I designed proposals and researched on prospective clients along with doing frequent follow-ups.
I acquired training in the purchase department where I learned how to document LPOs and gained understanding on the workings of a purchase department
Academic Projects: - Prepared a thesis on “The Impact of Experiential Marketing on Brand Loyalty”. An empirical study on the beverages industry of Pakistan. - Designed an extensive Marketing Plan of “MYO-arm band” for the market of Islamabad. - Designed a marketing plan of introducing a Pakistani Multi-Cultural Theme Park "Funistan" in Islamabad. - Presented a business plan on the aforementioned theme park “Funistan” in a business competition. - Designed a marketing plan for “Bear with Books” for a business competition. - Prepared a report on “Shopping with respect to Consumer Behavior” (Interviews & Documentary) - Prepared a total quality management report on Askari Cement, Pakistan. - Designed a report on Integrated Marketing Communications and its application in advertising agencies (Interview with Communications Manager of Synergy Advertising). My specialization and career interests lie in Marketing. The major courses studied during MBA are listed below: - Strategic Marketing - Cases in Marketing - New Product Development - Consumer Behaviour - Marketing Management - Contemporary Issues in Business - Total Quality Management - Principles of Marketing - Economics - Business Finance
Major courses: - Financial Accounting - Cost Accounting - Auditing - Taxation - Business Studies and - Economics