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Maryam Sultana, Content Specialist

Maryam Sultana

Content Specialist·Bayut

Pakistan

Bachelor's degree, Marketing & HR

Work experience

Total years of experience: 3 years, 5 months

Content Specialist

July 2018 - October 2018

Bayut

Karachi, Pakistan

July 2018 - October 2018

 Understood the importance of keywords and their application.
 Ensured that the provided keywords were being used in a natural way.
 Paid close attention to sentence structure, and prepared drafts based on the template provided.
 Proofread and edited content.
 Submitted work to manager for feedback and approval in a timely manner.
 Coordinated with the SEO team to ensure that the content is 100% optimized and waited for their final approval.
 Took care of brand guidelines (style, fonts, images and tone).
 Conducted a thorough research using multiple but credible sources.
 Managed and trained the first batch of the content writers at Bayut.

Creative Content Writer

September 2017 - April 2018

MintBrains

Karachi, Pakistan

September 2017 - April 2018

 Created monthly social media content calendars for our various distinguished clients including IBA GRADS, El Rancho, Second Wife, My Gym, Body Station, Fitness Squad, Umer & Sons, Merit 'n' Merit, The Home, Al-Khair; just to name a few.
 Developed content that was intelligible, engaging, optimized and pleasing to the audience.
 Conceptualized ideas for audience engagement over Facebook.
 Produced high-quality SEO content for websites, articles and blogs.
 Performed extensive research using internet and various other credible sources.
 Proofread, edited and rewrote the content provided by other personnel.

Digital Content Manager

January 2017 - July 2017

Lootlo.pk

Karachi, Pakistan

January 2017 - July 2017

 Reviewed and proofread the content of the deals that went live daily.
 Created and published deals each day on the company's website.
 Conducted extensive research for any product prior to developing its content on the website.
 Coordinated with the Sales/Logistics departments for any issues related to the stock, pricing, etc. of the product or brand.
 Supervised the designers/photographers in case of picture, banner or photography-related issues.
 Drafted content for SMS marketing.
 Administered overall content of the website.

Social Media Marketing Executive

June 2016 - December 2016

Lootlo.pk

Karachi, Pakistan

June 2016 - December 2016

 Engaged customers over the social media particularly Facebook in order to drive the online traffic over the company's website.
 Created online Newsletter of Lootlo.pk daily & forwarded it to our respective clients.
 Managed social media accounts including Facebook, Twitter, Instagram & LinkedIn.
 Posted daily deals on Facebook, Twitter & Instagram and business-related articles/information/quotes on LinkedIn.
 Responded to customer queries/complaints instantly on Facebook & over other social media platforms.
 Acted as a liaison between customers and concerned departments.
 Reviewed & edited the content of the deals that went live daily.

Assistant Manager Marketing & Content Development

September 2013 - May 2014

Jang Group of Companies

Karachi, Pakistan

September 2013 - May 2014

 Was responsible for preparing SMS Broadcast Sheet each day which included content on various deals of our clients.
 Generated lead by selling advertising space to various businesses via cold-calls and emails (B2B Marketing).
 Kept a follow-up on existing clients so as to ensure the promotion of deals.
 Coordinated with the clients for the purpose of business development.
 Managed Phonebook's Facebook page.
 Published deals on company's website i.e. Phonebook and on Facebook.
 Wrote profiles for Advertisers/Clients.

Executive - Content Development

January 2012 - March 2012

Axact

Karachi, Pakistan

January 2012 - March 2012

Responsible for developing content in a finalized report form as per customer requirement on a variety of topics ranging from academic research to business, arts, statistical, law and financial research and making use of all possible means including both online and offline research mediums.
Company industry:
IT Services
Job role:
Research and Development

Intern

July 2011 - August 2011

National Bank of Pakistan

Karachi, Pakistan

July 2011 - August 2011

Performed duties in different departments of the bank associated with Customer Services & General Banking such as Remittances, Pension, Account Opening, Clearing, Token Issuance, Cheque Posting, etc.
Company industry:
Banking
Job role:
Accounting and Auditing

Part Time Sales

June 2011 - July 2011

Zong

Karachi, Pakistan

June 2011 - July 2011

 Promoting and selling the connections provided by Zong to customers on a one-to-one basis.
 Persuading the potential customers to switch their connection to Zong.
 Achieving the sales target within the given time frame.
Company industry:
Telecommunications
Job role:
Sales

Education

Institute of Business Administration (IBA)

August 2012

August 2012

Bachelor's degree, Marketing & HR

Pakistan

GPA (point): 2.86 out of 4

GPA (point): 2.86 out of 4

Elective Courses in BBA Public Relations, Sales Management, Recruitment & Selection Techniques, Consumer Behavior, Leading the Change Process

Skills

Customer Driven
Expert
Customer Driven
Expert
Content Writing
Expert
Content Writing
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Maintaining Business Relationships
Expert
Maintaining Business Relationships
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Content Writing Capabilities
Expert
Content Writing Capabilities
Expert
Negotiation Skills
Expert
Negotiation Skills
Expert
Lead Generation
Expert
Lead Generation
Expert
Leadership Skills
Expert
Leadership Skills
Expert
Multitasking
Expert
Multitasking
Expert
Ability to Work in Diverse Environments
Expert
Ability to Work in Diverse Environments
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Commitment & Loyalty
Expert
Commitment & Loyalty
Expert
Persuasion Skills
Expert
Persuasion Skills
Expert
Teamwork & Management
Expert
Teamwork & Management
Expert
Creative Talent
Expert
Creative Talent
Expert
Results-Oriented
Expert
Results-Oriented
Expert
Analytical Skills
Expert
Analytical Skills
Expert
Internet Research
Expert
Internet Research
Expert
Ability to Work Under Pressure
Expert
Ability to Work Under Pressure
Expert
Digital Marketing
Intermediate
Digital Marketing
Intermediate
Proficiency in MS Office (Word, PowerPoint & Excel)
Expert
Proficiency in MS Office (Word, PowerPoint & Excel)
Expert
Tolerance
Expert
Tolerance
Expert
Community Management
Expert
Community Management
Expert
Customer Driven
Expert
Customer Driven
Expert
Content Writing
Expert
Content Writing
Expert
Maintaining Business Relationships
Expert
Maintaining Business Relationships
Expert
Microsoft Office
Expert
Microsoft Office
Expert

Social profiles

Languages

English

Expert

Urdu

Expert

Arabic

Beginner

Training and Certifications

Training
Passenger Service Skills OJT
Gerry's Dnata, Jinnah International Airport
Nov 2014