Marketing Associate
Havelock AHI
Total years of experience :18 years, 10 Months
Reporting directly to the Sr. Marketing and PR Executive and CEO, part of my key responsibilities include building and developing social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification. I perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities. I do provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages, as well as providing recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific. I create and support marketing content to socialize and use for social media purposes. I run Google AdWords campaign, Facebook, LinkedIn, and Instagram sponsored posts and monitor and evaluate the campaign results across these channels to improve rankings.
Captures 360 Panoramic Photos for Google Maps integration via Google Street View App. Provides support to the Regional Director and Search director in all aspects of digital marketing for the businesses various consumer brands using a project management tool like Trello. Performs keyword research and analysis using SEO tools like Search Metrics, Screaming Frog, Scrapebox, and Google Keyword Planner. Aid in the delivery of client campaigns including link building, metadata copy writing, outreach, content strategy and promotion, and social media. Attending and presenting in client meetings and internal meetings. Auditing client's digital profiles and providing actionable recommendations. Developed strong relationships with webmasters and bloggers for outreach and influencer engagement. Working closely with key client stakeholders to support projects and make sure KPIs and targets are met and are understood. Identifying opportunities for chasing links using monitoring tools. Attended the first Google Street View Summit in Amsterdam City, The Netherlands (May 31, 2016).
Projects Handled:
• Retail sports shops - Outreach and interactive timeline content project
• Hospitality - SEO, account management, and content strategy for website blog
• Retail baby shop - SEO, Blog Optimization, and account management
• University website - Outreach
• Payments - Outreach, infographics, and influencer engagement
• Mobile technology - Social media management
Other related tasks:
Imagery on pitch decks for client proposals and business strategy.
Handles administrative tasks like hotel and flight bookings for company employees, office design, business cards, coordinating with office building and phones etc.Performing administrative tasks and visual aids for client presentation and pitch decks.
Handles administrative tasks like hotel and flight bookings for company employees, office design, and business cards.
Process hotel reservations with over 500 hotels in UAE including 5 Stars Hotels and Hotel Apartments in 6 Emirates. Gives recommendation and assist clients for accommodation inquiry through email and phone call. Telephones hotel and contacts supplier to provide guests with hotel availability and offer alternate options. Sends confirmation to guests and acknowledge pro forma invoice by the hotel. Handles cancellation, no show, complaints, and other reservation statuses. Forwards and confirms ticket inquiries from and to suppliers. Summarizes hotel reservations, transfers, excursion, and airline tickets from inquiry down to submission of invoices to accounts.
Other related tasks:
Take photos during site inspections for marketing and event documentation.
Handles online social media and email marketing through various media (Twitter, Facebook Fanpage, Mailchimp, Instagram, LinkedIn, etc)
Concurrently assisting guests for tours, exhibitions, conferences, and meetings.
Process hotel reservations with over 250 hotels in Boracay, Bohol, Cebu and Bali. Ensures quality for processed reservations. Coordinates with several resorts on rate parity and annual rate adjustments. Sends proposal and sign up hotels who wants to be affiliated with MyBoholGuide.com. Provides support and assistance for successful and unsuccessful hotel reservations through email. Makes necessary revisions for change of dates, room types, etc. for guests and facilitates guest request. Gives recommendation and assist guests for vacation through email and phone call. Handles general inquiries, revision, cancellation, no show, complaints, and other reservation issues. Take photos of affiliated hotels at MyBoracayGuide.com.
Privately Held; Outsourcing/Offshoring and IT industry
www.lightsage.com ∙ www.tridel.net
Oversees day to day HRD operations. Process, track and manage HR Recruitment, including sourcing, applicant pooling, initial screening and interview, training support, background checks and deployment. Process, track and manage HR documentation for entry requirements, employment contracts, daily attendance records, employee evaluation, and exit documentation. Administer company’s Social Media and Marketing needs including print media and radio and below the line marketing materials. Managed employee's 201 files and attendance records. Spear headed major company events. Involved in the creation of company’s website - site map, content, and lay-out. Internal and external marketing coordination for key brands iManila and iRepublic. Search Engine Optimization for key brands and client website.
Clients handled: Manila Bulletin Classified Jobs and Johnny Air Cargo Plus
Projects Involved: iManila.ph and iRepublic.ph websites (overall Marketing).
Privately Held; BPO Company for European Investment (Lead Generation)
www.revenue-edge.com
HR Administrator - August 2010 to March 2011
Promoted to fulfill a broad range of HR functions, including recruiting and training employees, administering benefits, overseeing disciplinary action and managing HR records, guiding the startup and management of a full spectrum of HR operations, systems and programs. Worked with senior management to create HR policies and procedures; develop orientation programs for new hires. Reworked new-hire orientation program to include HR information and company resources. Manage leave-of-absence programs and 201 files; administer benefits enrollment and programs; administer HR budget; and handle time keeping and man-hours. Coordinated with payroll for salary release; coordinated health fairs to promote employee wellness and performed exit interviews. Created collaterals and advertising materials for branding. Managed social networking sites and online job postings as part of marketing.
Team Lead- March 2010 to July 2010
Handled a maximum of 20 telesales representatives for outbound lead generation; submission of daily, weekly, monthly and year-end reports for productivity, quality, and reliability. Administer agent escalations; coaching agents and monitoring sales and non-sales calls. Worked with senior management to develop a reporting structure; in charge of attendance monitoring.
Quality Analyst/Telesales Representative- February 2009 to February 2010
Employee of the Year for 2009
Employee of the month for April 2009
2nd Quality Agent for March 2009 with highest conversion rate
Handled a maximum of 20 telesales representatives for outbound lead generation; submission of daily validated sales report. Administer agent escalations on quality; coaching agents and monitoring sales and non- sales calls. Coordinated with higher management to develop campaign parameters and improve script. Took sup-calls and resolved client complaints
Privately Held; BPO Company - Survey for free magazine subscriptions in the United States and Canada.
Production Floor Coach- 2008 to 2009
Promoted to fulfill a broad range of Team Lead functions. Handling of new hires; guiding newly deployed employees with the processes in the production floor. Prepared training assessment for new hires; monitored attendance for the team. Monitored sales and non-sales call of new hires. Processed initial interview of applicants for telesales representative vacancies.
Senior Telesales Representative-2006 to 2009
Worked part-time and full-time as a telesales representative doing outbound survey calls for free magazine subscriptions in the US and Canada. Mastered scripting on publications.
Privately Held; BPO Company - Outbound sales of different online auction CDs within United States
Outbound Sales Representative
Worked full-time as a telesales representative doing outbound sales calls for EBAY software cds. Handled E-Pro Auctions, Surplus Alert, and Online Supplier.
Privately Held; Food and Beverage Industry
Drive-Thru and Counter Station Crew
Worked part-time as a front liner doing cashiering and order taking. Assisted Kiddie Parties and Bulk Order deliveries.
UP-ITDC SEO 1 month Short Course Training facilitated by Prof. Lemuel Brana. Course is on Search Engine Optimization with Search Engine Marketing application.
Bachelor in Advertising and Public Relations Completed 24 major units in Advertising and Public Relations with 38 minor units. Worked concurrently during college as a Part-time Production Assistant at Adstaunch Communication Network for events like KNORR MakulayangBuhaySaSinabawangGulay, VASELINE Skin Care Mall Tours, PH Care School Tours, and Rexona First Day High University Tours. Actively involved in the college department organization ADPROS
QUEZON CITY SCIENCE HIGH SCHOOL is The Regional Science High School for NCR. Won 3rd Place for investigatory project during senior year. Won 9th Place for Regional Press Conference for Photojournalism NCR. Won 4th Place for Division. Press Conference for Photojournalism. Actively involved in Theatre Arts and has written few articles for The electron and Ang Banyuhay official school paper.