Masoud Hilal

 Strategic and implement regional brand communication needs in keeping with the integrity of the brand
and regional appeal.  Monitoring and maintaining store profitability of the business lines by management of full price and
markdown sales, intake margins, levels of markdown activity and terminal stock.  Direct the development of operating standards, policies and procedures, ensuring compliance with all
laws and company guidelines.  Sets store selling and productivity plans to achieve or exceed customer penetration and spend targets and
grow market share.  Minimize stock losses through effective management oversight of stock control practices and security
procedures.  Ensure via Operations Managers all stores & stock rooms are in line with the brand standards.  Create and promote a positive work environment in line with company’s values, employee related policies, practices and local environment considerations.  Provide effective team leadership through open communication, training, coaching and active
encouragement of direct reports and the team to meet or exceed location sales and profitability targets,  Ensure the management team consistently coaches its staff with a focus on enhancing the customer
experience. For Sales teams, in addition to service levels, it must include continual improvement and
refinement of sales techniques and product knowledge.

• Managing Central & Eastern regions with a turnover of + 200M & +230 employees in the region, supervised stores' visual presentation, upgraded store displays, and improved SOS.
• Track performance relative to budgets, schedules, milestones and performance targets.
• Plan and maximize the sales and profit contribution in KSA.
• Effectively build and manage operating budgets, P&L and manage KPIs of the same.
• Strategic and implement regional brand communication needs in keeping with the integrity of the brand and regional appeal.
• Monitoring and maintaining store profitability of the business lines by management of full price and markdown sales, intake margins, levels of markdown activity and terminal stock.
• Direct the development of operating standards, policies and procedures, ensuring compliance with all laws and company guidelines.
• Sets store selling and productivity plans to achieve or exceed customer penetration and spend targets and grow market share.
• Minimize stock losses through effective management oversight of stock control practices and security procedures.
• Ensure via Operations Managers all stores & stock rooms are in line with the brand standards.
• Create and promote a positive work environment in line with company’s values, employee related policies, practices and local environment considerations.
• Provide effective team leadership through open communication, training, coaching and active encouragement of direct reports and the team to meet or exceed location sales and profitability targets, while role modelling the desired behaviors.
• Ensure the management team consistently coaches its staff with a focus on enhancing the customer experience. For Sales teams, in addition to service levels, it must include continual improvement and refinement of sales techniques and product knowledge.

• Operated one of the major store turnovers 195 M yearly, calculated budget, assortments, stocks, and logistics operations along with supervision of 90+ staff and 4 managers.
• Established and maintained high standards of customer service while managing 3500m2 selling area, coordinating and organizing all processes in the stores, and increased sales by 1.7 M per month.
• Reduced expenses and stock loss by improving resource allocation for the items processed assure implementation of operational standards and procedures also, increase retail productivity & ensure store profitability.
• Plan and direct the day-to-day operations of the store.
• Lead the STORE sales to achieve its targets, maintain high store standards and conditions and build a positive environment, ensure customer needs are met, failure in services is resolved and service is quick and efficient.
• Ensure all products and displays are merchandised effectively to maximize sales and profitability, ensure having the best caliber staff in the showroom, with the direct responsibility of inventory controls and results.
• Monitor the sales activities on the sales floor and ensure that the quality standards are followed and ensures the preparation process of Customer quotations and follow-up until conversion to sales contracts by the responsible team members.
• Manage and ensure that the whole Opex figures are within the given targets and saving initiatives are the top priorities.
• Ensure that the inventory calendar is being adhered to and the shrinkages controls are being followed and implemented.
• Ensure standards for quality and health and safety are met, and the showroom environment is clean. Tour the sales floor regularly, identify the needs and resolve urgent issues.
• Staff management. review appraisals and evaluate the performance of the team and working on building second and third line.

• Led 9 stores with 500+ employees in the region, supervised stores' visual presentation, upgraded store displays, and improved SOS. • Executed strategic planning, resulting in a 650M revenue impact for new products and services, delivering company standards and procedures. • Succeed in planning and executing competitive business strategies and identifying opportunities to increase +55 M annual revenue. • Recruited, hired, and trained +400 new employees, develop and enforce business, marketing, and advertising plans. • Lead, direct and control the activities of the region to achieve its short and long term financial and operating objective as set by overall organizational business plan. • Responsible for directing the sales activities and business opportunities within a defined region. • Full responsibility for Profit & Loss and working directly with retail teams & all support functions of respective region. • Monitor the sales activities on the region and ensure that the quality standards are followed. • Ensures the preparation process of Customer quotations and follow-up until conversion to sales contracts by the responsible team members • Monitor performance of the reporting units and assist in goal setting, budgeting and manage any exceptions. • Ensure and oversee the implementation of critical initiatives in the region • Develop strategies for minimizing overheads, maximizing profit margins and improving turnover. • Ensure standards for quality and health and safety are met, and the region environment is clean. • Develop talent within the team by providing consistent direction and support to achieve targets and take leadership positions. • Retain and engage the talent employed and build a collaborative and high-performance team.

• Managing the largest retail Branch in the region.
• Managing day-to-day cross functions, assuring synergy between departments.
• Accountable for P&L to achieve company targets and ensure all the Branch cost is in line with the company policy.
• Identify internal and external business opportunities.
• Improving CR with customers managing complaints to increased CSI & NPS.
• Maintain high of SOS in the Branch.
• Develop, motivate and engage while providing coaching and mentioning to store staff, ensure employees are knowledgeable and always updated on SOPs
• Ensure Customers’ complaints are resolved with a sense of urgency, ensure that the store team demonstrates excellent Customer Service.
• Analyze data to identify areas for improvement and implement action plans for continued development.
• Analyze sales figures to identify opportunities to develop and drive products and services sales performance at the Branch.
• Analyze and demonstrate an understanding of the competition and identifies opportunities to exploit at the Branch level.

• Leads and manages by observations and coaches in the moment.
• Answers employee questions and takes escalated calls
• Dealing with customer dissatisfaction and complaints filed by a customer service representative or customer relations representative.
• Organize workload and set priorities in order to provide the staff to work effectively in a timely and in accordance with the agreed levels and performance standards.
• Provide support to staff in the team and help them in solving their problems and requirements.
• Motivate and encourage agents through positive communication and feedback.
• Evaluates employee overall performance.