may farid

• Own and scale category strategy and product lifecycle for 17+ SKUs, supporting a high-growth beauty portfolio with a projected annual
target of SAR 60M
• Led the successful launch and market entry of Reef into the cosmetics category, driving early-stage revenue traction and brand positioning
among new customer segments
• Define and execute pricing, assortment, and portfolio strategy to improve margins and support sustainable revenue growth
• Lead cross-functional teams across marketing, supply chain, operations, finance, and e-commerce, ensuring alignment from product
development to commercial execution
• Manage supplier and manufacturer relationships, reducing production costs, improving margins, and accelerating time-to-market
• Directly manage and mentor a team of product and design specialists, driving execution efficiency and product quality

• Led end-to-end product development and contributed to category strategy, aligning product initiatives with market demand and business
growth objectives
• Developed data-driven product and category strategies using market analysis, consumer insights, and competitive benchmarking to support
portfolio expansion
• Managed product pipelines and cross-functional execution, improving development efficiency and ensuring on-time delivery of new product
launches
• Led supplier and manufacturer partnerships, optimizing cost structures, improving product quality, and supporting scalable production
• Managed and mentored team members, aligning priorities and execution to meet product timelines and business goals

• Managed a portfolio of 30+ beauty and retail brands, contributing to over SAR 2.5M in revenue growth through strategic account planning
and performance optimization
• Developed and executed sales and brand positioning strategies to enhance market presence and drive commercial performance
• Optimized CRM processes and client engagement strategies, improving conversion rates and customer retention
• Conducted market and performance analysis to support data-driven decisions and identify growth opportunities across key accounts

• Owned end-to-end product development across beauty categories, leading product initiatives from concept to market launch
• Led cross-functional teams across product, supply chain, and quality, ensuring efficient execution and on-time delivery of new products
• Managed supplier and manufacturer relationships, improving product quality, optimizing costs, and enhancing production efficiency
• Streamlined product development workflows and processes, increasing team productivity and accelerating time-to-market

• Supported the development and launch of 20+ beauty products across multiple categories, contributing to successful market releases
• Contributed to the launch of 3 brands generating over SAR 2M in revenue within the first year
• Conducted market analysis, competitor benchmarking, and pricing research to support product positioning and category growth
• Coordinated product development, testing, and validation to ensure strong product-market fit and quality standards
• Collaborated with cross-functional teams to execute go-to-market activities and ensure timely product launches