Marketing and PR Manager
Wahran Trading Company
Total years of experience :15 years, 11 Months
Marketing:
-To create a 'corporate' marketing strategy and implementation plan, working
with Brand Managers to identifying future opportunities for brand enhancement.
-To deliver marketing campaigns for all business areas in partnership with Brand Managers.
-Management of the marketing budget including seeking opportunities for increased external support.
-To work with colleagues to develop marketing collateral.
-To take responsibility for external PR & Marketing events and maximizing opportunities for communications activity.
-To monitor member and partner satisfaction through market research and feedback and identify actions and campaigns to enhance wherever possible.
PR:
-To identify press opportunities both internally and externally.
-To keep a diary of press communications activity.
-To develop corporate messages and disseminate proactively
Social Media:
-To be responsible for all social media activity (Instagram, Twitter, Facebook) and managing corporate social media accounts.
-To work with Brand Managers and partners to support campaigns and initiatives.
-Seek opportunities to improve the use of social media and develop 'followers'.
•Maintain a comprehensive database of customers, sponsors, media
•Formulate all correspondence related to the client base, media, sponsorship proposals, letters of thanks and appreciation
•Maintain an effective and updated file of the company’s press kit, biographies, developments and photography
•Assist in handling all dissemination of information to the media
•Assist in hosting members of the media, strategic partners and clients at functions and events whenever required
•Assist in managing the advertising function in such a way that all advertisements are effective and reflect a positive image of the property
•Assist in establishing effective relations with agencies to devise and maximize publicity materials (printed collaterals, radio campaigns, advertising, etc.), as well as assist in handling the production of all promotional materials, including gathering of supporting data and collateral and briefing the advertising agencies and/or printers
•Assist in managing the online content and imagery of Rotana and the property on rotana.com, rotanatimes.com and in the publication of the Employee newsletters and Intranet
•Monitor all media releases for the property and for the competition to ensure that the department is updated on what is written about the property, and what the competitors’ activities are
•Handle effective communication with all departments in the properties
•Assist in managing effective direct marketing campaigns to identified target markets using either surface or electronic mailing means, including but not limited to Rotana Rewards
•Take photographs of all internal functions, Banquet and Conference functions and VIP’s visiting in the Hotel for possible press release distribution as well as for documentation
•Assist in submitting a monthly report to the General Manager and Corporate Vice President - Marketing updating on all matters related to the activities within the department
•Attend division and General meetings
•Assisting in development of various marketing strategies.
•Organizing and coordinating with advertising agencies for each brand campaigns and events, and application to other Middle East stores.
•Weekly marketing reports - on going jobs and action plans for next steps.
•Carrying out creation and delivery of all POS to respective stores, in liaise with operations in regards to campaigns, promotions, and menu modifications.
•Ensuring brand Identity is maintained and implemented for all stores.
•Marketing Involvement and support in new store openings - company created concepts and franchises.
•Part of opening team for Castania - Involved with packaging, design implementation, advertising follow up, customer feedback.
•New menu preparation - food description wording, price change, and design. Applying for all Middle East openings -price, item and exact menu implementation.
•Created a filing system in order to track spending for all marketing materials in order to maintain budget.
•Issuing all marketing PO‘s on Oracle Applications, thus facilitating the tracking of monthly expenditure.
•Dealing with different suppliers for various printing materials and follow up to ensure proficient and consistent up to standard quality.
•Developing marketing analysis based on store operations.
•Preparation of press releases (English) and press packs for respective events and promotions.
•Maintaining good relations with respective sponsors.
•Maintaining a strong relation with various media houses.
•Assisting with photo shoots organizing creative layouts of food displays for certain brand promotional material.
•Monitoring competition activities in the market.
•Handles general HR related administrative duties.
•Performs customer service functions by answering employee requests and questions by being the liaison between HR and other departments for various issue resolution.
•Process new hire, employment status change, and termination paperwork.
•Assists with other various aspects of employee action processing (i.e. setting up meetings, coordinating with Payroll, etc.).
•Assists with the annual performance review process for the Casual Dining Division.
•Runs reports from employee database as requested and needed.
•Maintains organizational charts.
•File papers and documents into appropriate files (other than personnel files).
•Maintains various database and spreadsheet files as requested by managers.
•Assist with new hire orientations and employee exit interviews.