Director Sales & Marketing
Al Rawafed Holding
Total years of experience :15 years, 10 Months
As the Director Sales & Marketing of Al Rawafed holding involved on all commercial aspects of the businesses building & developing Retail, B2B, distribution to Retail, distribution to HOERCA, whole sales of Agriculture outputs, and export sales.
To maintain relationships with Major Key Accounts on a high level
Responsible for preparing marketing surveys in terms of competition, selling prices, packaging and size.
Analyze customer buying behavior in terms of marginality required, payment terms, products they sell etc. to ensure complete preparation for introductions
Retain existing clients, develop and expand the business within each key account assuring the full product profile is available in these outlets
Responsible for the launching of new products and ensuring the product is available with existing clients.
Coordinate with the marketing department the implementation of the marketing campaigns
Negotiate rebate agreements
Responsible for the implementation of sales plans
Allocate sales target as per Market Area, Sales Person, Category, SKU
Ensure achievement of assigned and planned sales volumes
Make training plan for new joiners within own team
Ensure no out of stock situation occurs by monitoring the stock levels
Propose and monitor sales activities by receiving reports from the Key Account Managers
Update the monthly forecasts
Make decisions on what promotions and discounts to give on products within the company set guidelines
• Build local purchase chain
• Staff hiring and management to all Hr procedures
• Product forecast & Sales Forecast
• Managing sales team
• Contract & Agreements with supplier & Clients
• Trading growth of combined brands from Europe
• Business evaluation
• Trade costing
• General costing
• General maintenance control
• Organizing between the head of Departments
• HACCP implementation for production plants
• Hotels and institutional sales
• Catering & Restaurants Sales
• Key outlets sales ( Super markets )
• Pharmacies & nutrition Outlets Sales
• Export sales
• Building Brands market wide
• Categorizing products for outlets
• Awareness on Organic Development, and new products Sourcing
• Public Relation
• Debits collections
• Purchasing for Hoerca & Catering supply
• Profit & Loss managing
• Direct purchase & imports
• Build local purchase chain
• Staff hiring and management to all Hr procedures
• Product forecast & Sales Forecast
• Managing sales team
• Managing butchery & Bakery production team
• purchase for production plants ( equipments & Raw materials)
• Contract & Agreements with supplier & Clients
• Trading growth of combined brands from Europe
• Business evaluation
• Trade costing
• General costing
• General maintenance control
• Organizing between the head of Departments
• HACCP implementation for production plants
Hotels and institutional sales
Catering & Restaurants Sales
Key outlets sales ( Super markets )
Pharmacies & nutrition Outlets Sales
Export sales
Building Brands market wide
Ajman University of science & technology Business Administration 1999-2001 (3yrs attendance, not graduated)
high school