Total Years of Experience: 36 Years, 8 Months
January 2004
To March 2019
manager
at IKEA
Location :
Bahrain
To make both the organization, the social system for doing the job and all the individuals
within it thrive. Continuous improvement of the co-worker experience focusing on
performance management, rewards and incentives, wellbeing and engagement.
Achievements
Re-established the engagement measure in the company.
within it thrive. Continuous improvement of the co-worker experience focusing on
performance management, rewards and incentives, wellbeing and engagement.
Achievements
Re-established the engagement measure in the company.
January 2016
To February 2019
Manager
at IKEA
Location :
United Arab Emirates
Customer relation in
March 2013
To January 2016
Country Marketing Manager
at Unilever Arabi
Managing the IKEA brand, values and key benefits are communicated in the IKEA
retail organization, to its local suppliers and to the households in the Primary
Market Area. In addition, we were responsible to drive traffic through campaigns
and tactical activities.
Achievements
▪ 124% visitation increase
▪ 133% Customer increase since joining date, with growth rate of 109.5% on
AVG customer conversion to reach a conversion rate of 38.8% in 2016
▪ 122% AVG Check increase since joining date, growth rate of 108.5% on AVG
▪ Achieving 1.5 million social media followers
▪ Growth in website visitation from 4million to 13 million
▪ Launching First ever thematic campaign
▪ Achieved Gold Lynx advertising awards in 2016.
retail organization, to its local suppliers and to the households in the Primary
Market Area. In addition, we were responsible to drive traffic through campaigns
and tactical activities.
Achievements
▪ 124% visitation increase
▪ 133% Customer increase since joining date, with growth rate of 109.5% on
AVG customer conversion to reach a conversion rate of 38.8% in 2016
▪ 122% AVG Check increase since joining date, growth rate of 108.5% on AVG
▪ Achieving 1.5 million social media followers
▪ Growth in website visitation from 4million to 13 million
▪ Launching First ever thematic campaign
▪ Achieved Gold Lynx advertising awards in 2016.
January 2011
To June 2012
Business Development Manager
at RACS
Location :
Saudi Arabia
Manage the internal restructuring as well as exploring the opportunities for business
July 2008
To December 2010
Marketing Manager
at expansion
Location :
Saudi Arabia
Managing the marketing department for the distribution channel of STC, the largest
channel for the STC contributing over 95% of the revenues. The responsibility
included coordination with STC promotion to the sales department, generate new
marketing and activation campaigns.
Achievements
▪ Launched the first ever distributer telecom promotion.
▪ Branding of major Key accounts
▪ Introduction of Activation concept to the retail shops.
▪ Architected the Mystery shopper program for the Retail division.
channel for the STC contributing over 95% of the revenues. The responsibility
included coordination with STC promotion to the sales department, generate new
marketing and activation campaigns.
Achievements
▪ Launched the first ever distributer telecom promotion.
▪ Branding of major Key accounts
▪ Introduction of Activation concept to the retail shops.
▪ Architected the Mystery shopper program for the Retail division.
March 2007
To June 2008
Brand Manager
at KSA
Location :
United Arab Emirates
Arabia
Managing 2 beverage brands within the Gulf region (GCC).
Managing Lipton loose tea, the second largest brand for Unilever Arabia in addition to
Lipton green tea. The responsibility includes developing & executing the brand
strategy, Regional team coordination, in-market activation, share delivery, financial
targets & premium buying items.
Achievements
▪ Stopped the market share loss of Lipton packet with the highest exit share
Managing 2 beverage brands within the Gulf region (GCC).
Managing Lipton loose tea, the second largest brand for Unilever Arabia in addition to
Lipton green tea. The responsibility includes developing & executing the brand
strategy, Regional team coordination, in-market activation, share delivery, financial
targets & premium buying items.
Achievements
▪ Stopped the market share loss of Lipton packet with the highest exit share
January 2003
To February 2007
at Unilever Arabi
Location :
Saudi Arabia
April 2001
To December 2002
Assistant Brand Manager
at Unilever Arabi
Location :
Saudi Arabia
Assisting the "Signal2" Brand manager in his responsibilities. The responsibility
included share delivery, financial targets, promotions delivery, new innovations
launches and Market Activation
Achievements
• Launched Signal Toothbrushes in the region.
• Received the NAMET regional award for "Brand Activation" for the Signal
brand in 2002.
included share delivery, financial targets, promotions delivery, new innovations
launches and Market Activation
Achievements
• Launched Signal Toothbrushes in the region.
• Received the NAMET regional award for "Brand Activation" for the Signal
brand in 2002.
November 2000
To April 2001
Assistant Brand Manager
at Unilever Arabi
Location :
Saudi Arabia
Arabia
Managed the premium ice-cream segment in the Wall's ice-cream business unit
for the GCC. The responsibility included share monitoring & promotions
delivery.
British
American
Managed the premium ice-cream segment in the Wall's ice-cream business unit
for the GCC. The responsibility included share monitoring & promotions
delivery.
British
American
February 2000
To August 2000
Trade marketing Representative
at Tobacco
Location :
Saudi Arabia
Developed a new department in Jeddah (HoReCa), where BAT promoted
cigarettes in Hotels, Restaurants and Cafés.
cigarettes in Hotels, Restaurants and Cafés.
December 1998
To February 2000
Brand Executive
at Levan
Location :
United Arab Emirates
GCC &
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