Mazin Abusham

• Manage sales and business development activities for group companies across the UAE and Oman, covering
industrial manufacturing, steel structure fabrication, lifting equipment supply, testing/certification and engineering
related commercial solutions.
• Support annual commercial activities exceeding AED 25 million through pipeline reviews, opportunity tracking,
reporting, coordination with operations and senior management follow-up.
• Develop and drive strategic vision for localizing manufacturing in the UAE, aligning business development efforts with
industrial development objectives and major client requirements.
• Drive market expansion across oil and gas, maritime, industrial manufacturing, construction, rail, energy and other
industrial sectors.
• Lead and guide teams in client registration, vendor prequalification, enquiry screening, opportunity qualification, bid
compilation, proposal submission and post-submission follow-up.
• Develop strategic partnerships with international manufacturers and service providers, evaluate product-market fit and
support local representation and agency opportunities.
• Strengthen market access with ADNOC ecosystem, TAQA ecosystem, NMDC Group, EPC contractors and major
industrial stakeholders.
• Monitor upcoming projects, tenders, competitor activities and market developments, converting market intelligence into
targeted business development actions.
• Coordinate with technical, commercial, procurement and operations teams to improve proposal responsiveness,
commercial quality and conversion of qualified opportunities.
• Drive a more unified group brand identity and consolidate sales efforts to improve market visibility, cross-selling and
long-term growth across business units.

 Overseeing all principal companies’ sales and business development activities relating to the oil, gas Power and water sectors in the UAE
 Lead the team for planning, preparation and monitoring of sales activities including registration & pre-qualification of principal companies, sorting & inducing of enquiries, bid compilations & submissions as required by principals and ensuring & advising them of winning strategies.
 Collaborate with clients & principals in seamlessly implementing projects in compliance to project delivery schedules and other SLA parameters as well as for processing invoices and payments based on project requirements
 Responsible for coordinating projects of the company and for the smooth and timely start & completion of projects including invoicing & monitoring of payments, through liaison between various Clients and Principals.
 Assist the senior management in restructuring business strategies based on collated market intelligence on competition and other market trends for enhancing market penetration across the assigned territory
 Review suggested new clients & principals by team members and supervise negotiation and finalization of agency agreements.

 Managed sales activities encompassing registration & pre-qualification of principal companies, coordinating enquiries, bid compilation and submissions based on specific requirements of principals for developing business strategies
 Generated market information & intelligence for benefit of principals and for the company’s own use.
 Built & maintained productive business relationship with new clients & principals for effectively closing identified business deals.
 Participated in revision & negotiation of agency agreements based on business and operational requirements
 Prepared / presented various status reports to the senior management team and other stakeholders to enable effective decision making
 Spearheaded team efforts in planning, developing & evaluating sales activities aimed at accomplishing business and operational targets

 Functioned as representative of overseas organizations like Tenaris, Hitachi-Zosen, Kubota Corporation, JFE Engineering, Taihan Electric Wire amongst others specialized in providing products & services for the oil & gas and utilities sectors in the UAE
 Generated awareness on principal companies through meetings & presentations with local clients for acquaint them with their provided products and/or services
 Worked on online e-registration system for registering and prequalifying principals with major clients (ADNOC Group, ADWEA) amongst others
 Evaluated markets for principal companies for identification & development of best opportunities related to their products and/or services
 Prepared bids for tender submission and followed up with respective teams pertaining to tendering as well as post-award procedures (Bank Guarantees, POs, Material shipment etc)
 Focused on identification & development of new potential principal companies to cater to market demand in the oil & gas and utilities sectors
 Coordinated activities related to sourcing material & equipment based on specific requirements of clients outside the scope of our principal companies