Area Sales Manager
Little Star Foods Private Limited.
Total years of experience :11 years, 8 Months
Sales & Business Development:
Devising monthly/Quarterly/Annually primary & secondary sales target for the sales force and motivating team in achieving them in a given time frame thereby enhancing existing clientele.
Managing business development activities entailing mapping of new market segment and developing them for attainment of periodical targets.
Handling new products, Developing, Designing and evaluating various promotional campaigns to achieve stipulated targets.
Exploring and developing new markets, clients and negotiating with them for securing profitable business.
Analyzing and reviewing the market response / requirements and communicating the same to the sales teams for accomplishment of the business goals.
Effectuating pre-planned sales strategies for accomplishment of performance milestones by utilising.
• Consumer feedback on product to improve if any quality issues.
• Client feedback & personal network to develop marketing intelligence for generating leads.
Conducting market visits with research analysts and business analysts team for suggestions and evaluation.
Resolving customer complaints and handling warehousing, deliveries and installations.
Adhering regulations and standards applicable to the products and services.
Checking the daily, weekly & monthly inventory and following up with Accounts Receivables.
Responsible for appointing new distributers & maintaining and developing existing ones.
Responsible for developing a mix of both small and major accounts.
Identifying and networking with reliable distributors, resulting in deeper market penetration and wider market reach.
Evaluating performance & monitoring their sales and marketing activities.
Handling effective logistic operations & smooth distribution of products to different channel partners.
Team Management:
Monitoring, training and motivating the manpower, ensuring quality deliverables in the market.
Training the sales & trade marketing team on selling skills and trade marketing.
Retaining team members.
Inventory & Credit Control Management:
Managing stocks requirements, product mix, and stock levels ensuring that products appear in the vans at the right time and quantities and making key decisions about stock control.
Fixing the credit limits to the potential customers, making LTA’s and monitoring those dues from the customers are collected in agreed duration.
Ensuring effective receivable management by maintaining strict credit control policies.
2. Promoted as Sales Officer from Sales Executive with APDDCFLTD (AP Dairy) (AMH Distributers) since Feb’2003 To June’2008, Hyderabad, India.
Responsible for supervising a team of 5 Sales Executives and ensuring the correct service
levels, distribution and display of company products to an agreed customer base.
Responsible for the implementation and management of company strategies and plans in the area under his supervision.
Ensuring all sales routes have up to date route plans.
Ensuring all customers data integrity is continually updated and correct.
Ensuring that all routes have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.
Conducting a minimum of 6 “work with” in the market on route per SE on a monthly basis.
Review daily the service levels and sales volume and wastage performance by route with each salesman. This will be measured against the salesman’s agreed route plan.
Responsible for achievement of distribution and over all weekly and monthly targets and controlling wastage by strictly following Date Code Policy (DCP).
Ensuring the correct visibility and display of products in all outlets is as per the company agreed standards.
Closely monitoring salesmen are reconciling their van stocks and cash deposit on a daily basis.
Generating daily and monthly status reports regarding the overall sales achievements and also competitor activities.
Fixing the credit limit and collection time limit to the customers on the basis of their business potentiality.
Meeting customer service expectation through regular communication, update of company sales and promotional activities to the key customers, problem resolution, appropriate follow up, accurate and timely response to customer complaints and comments and ensure that positive and friendly attitude has been exhibited in the assigned area.
Tracking inventory related Key Performance Indicators, such as stock availability, stock outs, low inventory, excess inventory and making key decisions about stock control.
Responsible for supervising a team of 5 Sales Executives and ensuring the correct service
levels, distribution and display of company products to an agreed customer base.
Responsible for the implementation and management of company strategies and plans in the area under his supervision.
Ensuring all sales routes have up to date route plans.
Ensuring all customers data integrity is continually updated and correct.
Ensuring that all routes have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.
Conducting a minimum of 6 “work with” in the market on route per SE on a monthly basis.
Review daily the service levels and sales volume and wastage performance by route with each salesman. This will be measured against the salesman’s agreed route plan.
Responsible for achievement of distribution and over all weekly and monthly targets and controlling wastage by strictly following Date Code Policy (DCP).
Ensuring the correct visibility and display of products in all outlets is as per the company agreed standards.
Closely monitoring salesmen are reconciling their van stocks and cash deposit on a daily basis.
Generating daily and monthly status reports regarding the overall sales achievements and also competitor activities.
Fixing the credit limit and collection time limit to the customers on the basis of their business potentiality.
Meeting customer service expectation through regular communication, update of company sales and promotional activities to the key customers, problem resolution, appropriate follow up, accurate and timely response to customer complaints and comments and ensure that positive and friendly attitude, has been exhibited in the assigned area.
Tracking inventory related Key Performance Indicators, such as stock availability, stock outs, low inventory, excess inventory and making key decisions about stock control.
Bachelor of Law from Osmania university, Hyderabad, India.
completed MBA from Shajahan College of Business Management affiliated to Osmania University ,with specialization as Marketing ,in the year 2001.