Albert Ahmed, Group Business Lead – Global Sales

Albert Ahmed

Group Business Lead – Global Sales

AS WORLD Group Holding, DIFC, UAE

Location
United Arab Emirates - Dubai
Education
Master's degree, Marketing and Sales Operations
Experience
18 years, 3 Months

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Work Experience

Total years of experience :18 years, 3 Months

Group Business Lead – Global Sales at AS WORLD Group Holding, DIFC, UAE
  • United Arab Emirates - Dubai
  • My current job since May 2023

Market Entry Strategy: Developing comprehensive market entry strategies, including assessing regulatory environments and devising approaches to mitigate risks and challenges.

Sales Strategy Development: Managing P&L and creating tailored sales strategies, incorporating cultural, legal, and political considerations to increase the probability of success in international markets.

Stakeholder Management: Managing a broad spectrum of stakeholders, from clients and distributors to diplomats and government officials, ensuring that all parties' interests are aligned for successful sales endeavors.

Global Network: Leveraging a vast global network to tap into new business opportunities, foster partnerships, and maintain an up-to-date knowledge of market trends.

Regional Sales Lead for UAE & West KSA Region at ZOOMLION MIDDLE EAST
  • United Arab Emirates - Dubai
  • June 2021 to May 2023

- Member of the Managing Board for the UAE & Saudi Arabian Market.

- Managing the creation and implementation of Global Product and commercial strategies for the Heavy Equipment product line paving products business for ZOOMLION.

- Responsible for P&L and developing of new sales and marketing strategies for the market and creation of new customer base and manage existing clients demarcated as per products, industry and region.

- Dealer development and Business Portfolio management. Responsible for the achievement of sales/revenue, price realization, and inventory management for the machinery business in the Middle East region.

- Oversaw merchandising strategy creation, dealer training and development, and key customer relationship management.

- Developing strategies for product positioning, distribution development, new product introduction, pricing and marketing for a given product segment globally.

- Responsible for analyzing Key competitive strategies and recognizing future trends.

- Responsible for Customer value analysis and determining trends in the global market place for the construction industry.

- Develop strategies for new industry opportunity creation and partnerships with national and local industry organizations.

Export Lead for GCC, Africa and Asia Region at NAFFCO FZCO
  • United Arab Emirates - Dubai
  • August 2020 to June 2021

- Managing the Electric sector vehicles including the heavy equipment business for the NAFFCO Electric vertical for the regions of GCC, Africa and Asia.

- Initiated the modified vehicles business for NAFFCO including Generator Trucks, Lube trucks, Minesite vehicles in my region

- Responsible to develop pipeline for the vertical and generate revenue of over 50m for 2021.

Regional Sales Manager at STREIT Armoring Group
  • United Arab Emirates - Dubai
  • January 2018 to August 2019

- Managed the Fleet sales of Commercial Armored, Civilian Armored and Defense Security Vehicles across MENA and Asia with focus on government business of Ministry of Defense, Interior and Home Affairs, Corporate & Fleet Business

- Sold over 300 Armored vehicles on commercial platforms within 6 quarters, with a revenue generation of over USD 12M

- Appointed dealers, channel partners, agents, brokers, resellers and importers across 30 countries of MENA and SEAPAC

- Interfacing with UN agencies and peace keeping missions including US AID, UNESCO, WFP, IFAD and on-time delivery

- Conceptualizing competitive business development strategies for achievement of revenue & profitability targets

- Strategized the overhauling of the company portal and an E-Commerce platform for Spare parts & Accessory Sales

Regional Sales Manager - Asia at FORD GLOBAL Fleet Sales
  • Thailand
  • February 2016 to January 2018

- Headed the armor & modification sales for national armies, bureaucrats and celebrities which included Commercial Armor Vehicles, Military Vehicles, Cash-In-Transit, Mine-site Vehicles, Ambulances, Fire Vehicles, Auto Homes and so on.

- Interfaced with key decision-makers in target organizations for business development and cultivating relations through suggesting the most viable product range for securing repeat business.

- Managed, marketed and sold Agricultural special vehicles in the rural markets of South East Asian countries including Cambodia, Thailand, Laos, Vietnam and Myanmar.

Area Sales Head – Retail, Fleet and Corporate Sales at SUZUKI INDIA
  • India - Delhi
  • January 2015 to February 2016

- Lead and mentored a team size of 25 members for 15 Retail dealerships across the Northern provinces of India

- Developed, managed the rural, semi-urban and urban areas of my region and delivered over 120% target sales

- Drove sales with close coordination with financial institutions for sales support and accountable for the dealer profitability

- Development and management of sales channel which included appointment of dealers and sub dealers

Manager - Retail, Fleet and Corporate Sales at Tata Motors
  • India - Delhi
  • October 2010 to January 2015

- Successfully drove the Corporate & Fleet Sales for Passenger Cars in the Delhi-NCR region through channels of Leasing and Direct Sales in Major Corporates, Leasing firms, BPO’s and Government Organization.

- Restructured dealer partner corporate operations and introduced important measures to bring in productivity which included strategic partner alliances for business processes.

- Developed and managed the rural, sub-urban channel network across Delhi-NCR region, both for sales and service.

- Involved in implementing competitive strategies for generating sales in the NCR market and expanding market share towards the achievement of revenue & profitability targets.

Business Manager – Channel and Corporate Sales at Canon India
  • India - Delhi
  • April 2005 to October 2010

- Business Development and Product Marketing Specialist focused on B2C and B2B sales for the Canon Pro Camera biz

- Driving up-selling of Canon Professional Lenses & Accessories thereby ensuring 50% growth over a quarter

- Diligently led overhauling of the Branding Strategy for the Professional Cameras Range in the Distribution Channel

Education

Master's degree, Marketing and Sales Operations
  • at Institute of Management Technology
  • April 2007

MBA program of 2 years was an intensive program comprised of Management Process, Business Communication, Managing People, Leadership Skills, Organization Development, and Performance Management. Developed good understanding for Group Dynamics; Managing Change fundamentals with enhanced knowledge about Environmental Management.

Higher diploma, Leading Global Businesses
  • at Harvard Business School, Boston, Massachusetts, USA
  • March 2006

Key Highlights: The in-campus program includes a curriculum of entirely new innovative courses designed by Harvard faculty to help students advance a firm’s position in the global market. I am proud to be an academic recipient and to be one of the youngest admit ever accepted into this prestigious program. As business becomes increasingly global, companies need capable leaders with a unique mix of global business knowledge and personal leadership strengths. In this global leadership program created by HBS it helps to become an authentic global leader who can step up to more challenging roles. The program developed global acumen in realms as diverse as strategy, customer-centric marketing, and the structure and operation of global organizations and teams. In parallel, the program also guides us in a profoundly personal exploration that builds your self-awareness and emotional intelligence, delving into the core of our experience to strengthen our capacities as a global business leader.

Bachelor's degree, Mass Communication and Video Production
  • at North-eastern Hill University
  • April 2004

3 year intensive program in Video Production, Editing, Journalism, PR, Animation, Studio Management and Entrepreneurship

Specialties & Skills

Sales direct
Sales Growth
Event Planning
Marketing Strategy
Branding Solutions
BRAND MANAGEMENT
BUSINESS DEVELOPMENT
BUSINESS PROCESS
BUSINESS STRATEGY
COMPETITIVE
DIRECT MARKETING
FINANCIAL
GOVERNMENT
MARKETING
NETWORKING

Social Profiles

Languages

English
Expert
Hindi
Expert
French
Beginner
Arabic
Beginner
Mandarin
Beginner

Training and Certifications

Good to Great Managers (Training)
Training Institute:
Canon India
Date Attended:
August 2008
Duration:
45 hours

Hobbies

  • Lawn Tennis
    Best Player in Mixed Doubles in the Inter-Department Tennis Competition 2004. St. Anthony's College, Shillong, India