Area Sales Manager
Ice Man - EGC
Total years of experience :29 years, 0 Months
I am a Regional Sales Manger with +19 years of hands on experience in FMCG with multinational companies I had a good experience in direct distribution& modern trade &distributers from working in 3 biggest beverage companies in sales (ATS-Mars& Nestle Egypt and SIPCO Pepsi Co. KSA ) with a challenge market by leading a big team (2 Area Mangers & 2 Channel Managers &9 supervisors & 38 routs& 22 Merchandisers ).
A dynamic, creative and innovative sales manager who has a long track record of successfully managing and growing accounts, as well as achieving sales targets.
I am fiercely competitive in her approach to winning business, and can manage
accounts from a strategic. I am persistent in drive for improvement, and planning.
Right now I am looking to further my career by using my drive and determination to succeed in a multi-faceted role with a company that has exceptional growth potential.
I am working from Mar.2013 with ATS - kSA as a RSM South region -Mars
3 years as Area sales manager with Pepsi-Bugshan KSA Yanbu area.
3Y as ADR with Pepsi-Bugshan al Madinah Al Monawarah.
12Y as supervisor with Nestlé-Egypt Delta Reagan.
Key Responsibilities:
1)Develops Sales plans and budgets to achieve or exceed the annual sales objectives for the region across all channels. Monitor and control the sales budget to ensure optimum utilization of resources in the region
2)Develop the necessary Regional Sales Management organisation structure and ensure the right caliber of staffing and appropriate training to meet all job requirements. Provide leadership so that staff are well motivated and engaged to stay and contribute effectively to the organisation
3) Provides quality leadership for leaders internal and external customers in all assigned tasks, while upholding leaders Values at all times: inclusive of constructive problem solving, facilitating creative improvements, and inspiring others.
4) Achieves the Region’s revenue and profitability quotas for main products as they are sold into all customer segments within Region. Establishes an environment and foundation for future sales growth. Sells and teaches others how to sell value and solutions to leaders customers.
5) Leads the Sales Territory Representatives and Specialists, inclusive of managing performance, coaching, mentoring, hiring and career development.
6) Responsible for the Region’s forecasting and sales tracking.
7) Sets the vision for the Region and develops and adheres to a business plan to attain this vision.
8) Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability. Disseminate information to regional sales representatives, corporate marketing and sales operations.
9) Special projects as assigned as company needs (RTM ).
1)Market strategy development and execution
2)Assist the development of BU channels AOP/Strat plans and ensure total alignment between Sales initiatives and other functions
3) Build Channel/ Shopper insights and utilize findings to identify growth opportunities
Trade and Channel Development
4) Lead the development of channel specific plans and support activities.
5) Lead the development of Model Store / Channel merchandising standards
6)Drive availability by defining and establishing new Main interactions within & outside organization / External & Internal Environmental Factors
7) Daily Interaction with Marketing and sales teams.
8) Weekly interactions with channel supervisors and TDS's .
9) insure wright ATU implementation and high score .
10)Achieve monthly and yearly plans (sales & distribution & net revenue &market share).
• Growing the business & Market share .
• Contributing to the regional plan between channels
• Improve net revenue .
• Preparing business plans
• Managing customer retention
• Maintaining comprehensive knowledge of products and services
• Growing in new accounts across all channels
• Conducting performance reviews
• Training staff in new techniques
• Maintaining competitor awareness
