Head of Marketing
United Marketing & Organizing Exhibitions Co.
Total years of experience :23 years, 1 Months
(Al-Kharafi Group - Kuwait) Position: Head of Marketing
Developing marketing plans that set goals for increasing revenue, market share, and brand awareness.
Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures.
Identifying new business opportunities by researching new technologies, markets, and competitors.
Developing pricing strategies based on competitors' prices, customers' willingness to pay, and company cost structures.
Identifying and studying different ideas and providing feasibility studies.
Communicate with other managers to create and execute effective advertising and public relations plans.
Direct Supervision on staff and coordinating with other departments.
Planning and implementing e-marketing, media and advertisement campaigns.
Preparing reports measuring the impact of marketing campaigns and social media, and to identify strengths and weaknesses, as well as measure customer satisfaction.
Supervision on Preparing and writing of marketing brochures, catalogs, and publicity materials.
Organizing promotional exhibitions (commercial and real estate) and conferences and events.
Communicate with relevant government entities.
work skills:
Ability to choose and buy host and domain.
Ability to design and edit websites by WordPress.
Ability to use the Internet to generate distinctive content.
Ability to create visually appealing content using design tools such as Canva and change in prefabricated templates (photoshop- After Effects).
Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies as needed.
Stay up-to-date with social media trends and tools, and identify opportunities for innovation and growth.
Email Marketing Campaign.
SEO - Google Analytics.
Having technical knowledge of factory products, providing marketing and sales plans (monthly, semiannual, and annually).
Identifying customers' needs and desires in the market.
Responsible for marketing and sales factory products portfolio, and for the completion of collection procedures.
Responsible for providing quotations and samples, as well as receiving the samples and customer's technical specifications.
Determining the priority of delivery in coordination with the factory management.
Supporting Finance Department in clients' accounts audits.
Submission of monthly, semiannual, and annual reports that indicate the execution of the plans set, and providing solutions for plans deviation.
Performing periodic studies on the market to be updated with technical studies and material requirements
Identifying customer satisfaction score.
Preparing, developing, and following up the implementation of various production plans, and the production requirements to execute the factory's goals at the specified times and with the required quality in order to achieve the sales demands.
Carrying out the necessary studies to determine the standard and the actual production and consumption of different departments and developing future production plans.
Determining the status of each production order in terms of quantities, spent raw materials, executed labor, operating hours, and surplus unworked hours.
Reporting all the factory devices require calibration and coordinating with the competent authorities to calibrate it according manufacturing catalog.
Coordinating with all the factory departments to obtain ISO certificates.
Creating all the ISO documents and defining its procedures in coordination with the Central Quality Department and all factory departments.