Lead - Content Marketing
Sattve Media and Consulting
Total years of experience :17 years, 7 Months
Content Strategy: Responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking community growth.
• Formulate key messages to highlight, and plan content strategy working with Sattva leadership and Business Units
• Set guidelines for quality and consistency across content formats and channels
• Monitor all content output and be responsible for its distribution
• Benchmark against peers and competition
• Integrate best practices and monitor latest trends
Collaboration with Business Units internally:
• Understand each business, their target customers and priorities
• Plan content calendar across channels and formats
• Advise Business Units on their content
Content Production and distribution:
• Plan and monitor effective distribution of content across social media channels, website and newsletter
• Optimize content production considering SEO and Google Analytics
Key Initiatives undertaken in addition to Content Marketing responsibilities:
• Sattva brand hub - Supporting development of the Sattva brand hub (a repository of brand guidelines, assets, SOPs and guidelines) hosted on the organisation’s intranet channel
• Sattva website - Drive Phase 2 of the website development project that includes building tier 2 pages of business unit offerings, keyword integration, revamping existing sections like ‘News & Media’
• Sattva Knowledge Institute - Audited SKI’s social channels and microsite and shared recommendations for improvement and next level growth
• Learning & development - Conducted workshops & sessions (in-person & virtual) on Brand Marketing, Reach & Engagement, Digital Marketing for external audiences and internal stakeholders
Achievements:
• Added 19, 000+ new followers (in 10 months) to Sattva’s LinkedIn channel (complete organic growth), increased engagement rate - Reactions by 113.7%, Comments by 633.3% & Reposts by 175%
• Growth in Twitter engagement by 20%, profile visits by 13% & link clicks by 133%
• Average MoM growth in website traffic by 1.3%
Outsourced to Unilever as a Communications Lead for the Digital Supply Chain vertical, I spearheaded the creation of a robust communications architecture for Supply Chain Data & Analytics programs. As the primary liaison, I facilitated seamless communication between leadership, product stakeholders, and program managers, enhancing product visibility, usage, and adoption within the Unilever supply chain ecosystem.
End-to-End Digital Comms:
• Developed and implemented a strategic communication framework, toolkit, and standard operating procedures, resulting in enhanced communication efficiency and effectiveness.
• Collaborated with cross-functional teams to develop communication plans promoting Supply Chain Data & Analytics products across diverse markets and geographies.
• Designed and maintained an internal microsite on Sharepoint to facilitate streamlined access to critical information within the organization.
• Enhanced brand messaging consistency through oversight of all distributed communications.
• Developed communication resources including templates, brand guidelines, and internal social media style guides.
• Conducted communication refresher sessions and presented key updates during monthly Product Manager meets, ensuring alignment and coherence across communication channels.
Achievements:
- Introduced a variety of plug and play templates Increasing newsletter open rates to 68%
- Established a dedicated online community for the Supply Chain Data and Analytics vertical, attracting over 1100 followers in just 2 months
- Produced 3 product videos in collaboration with product teams and agencies, enhancing product visibility and engagement
Core Areas of Expertise
• Determine the most suitable digital marketing models for clients and developing strategies based on clients' business models
• Evaluating brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement
• Calculating clients' return on ad spend (ROAS) and comparing it against industry averages
• Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly
• Assisting clients in launching new websites and apps by performing in-depth analysis
• Assessing clients' current digital marketing strategies and suggesting improvements accordingly
• Performing SEO audits to identify various issues impacting clients’ search engine performance
• Identifying new opportunities to encourage customer engagement
• Share industry knowledge across the team and relay best practice to clients
• Act as an authority in pre-sales consultancy work, participating in client meetings and pitches
Key Freelance projects completed since June 2018:
Healthcare:
Fortis Hospitals
ILS Hospitals
Himalaya Baby Care
Meddo Clinics
Liveyon USA
W Pratiksha Hospital
Oliva Hair & Skin Clinic
Narayana Hrudalaya
Insurance:
Bajaj Allianz
Max Bupa
Bharti AXA GI
Kotak Securities
Tata Capital
HSBC Canara Bank
HDFC Life
Finance:
Mahindra Partners
Endiya Partners
Fullerton India
Auto
Hyundai India
Education:
UpGrad
Shaw Academy
Klay Schools
RICE Education
Adamas University
Tourism & Hospitality:
Allita Hotels & Resorts
International Institute of Culinary Arts
Retail:
Clovia
The Orb Mall
Kaapi Machine
IT:
Redbytes UK & India
Restolabs USA
ProProfs USA
GoTrust ID
HR:
SimplyHr
HackerEarth
TopCHRO.com
Marketing:
Grofox
Upgrowth
Consulting:
AON
Political:
BJP Candidate from Kurukshetra
Real Estate:
Awfis
Brigade Group
• Strategy:
o A key driver in the digital strategy of the whole company, working closely with other Heads of Departments to ensure the deliverance of a strong, nationwide strategy to push the company to the forefront of its market. Responsible for helping this company to become the digital leader in the market.
o Have a strong focus on digital data and ROI marketing, creating and executing high quality marketing plans on the most successful and influential channels.
o Regular competition mapping and Research, Media planning and Budgeting, in line with the strategic goals of the brand.
o Working with our global subsidiaries to adapt brand and product messages to the respective market, ensuring brand consistency across all touch points.
o Identify opportunities for applying new technologies, digital products and services to online campaigns
• Brand Communication:
o Regularly churn out fresh communication for digital media through the in-house team as well as creative agencies in line with the overall brand positioning statement
o Drive development and management of digital co-marketing and co-branded partnerships with partners
• Sales:
o Translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to customers
o Proven track record in lead acquisition efforts and retention with a focus on driving and nurturing new leads
o Work with the sales teams to increase the number of qualified leads and lead conversion
• Customer Experience:
o Enable customer experience practices and design thinking within the team and wider business
o To develop new programs to gather and leverage insights to power experience opportunities and improve customer processes
o Identify customer and business improvements through experience design
o Provide a customer experience framework for use by loyalty and the wider business to ensure that customer experience practices are embedded
o Proven track record in omni-channels within a healthcare environment across multiple touch points including marketing and service experience across websites, mobile and apps, and contact centres
• Finance:
o Well-developed commercial acumen and proven ability to develop accurate business cases and activity plans that met or exceeds revenue/cost hurdles
o Oversee digital spend and budget process, including monthly reporting on forecast vs. actual, cost per conversion, and pipeline return
• Vendor Management:
o Develop creative briefs to give the internal creative team and agencies clear direction
o Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Cordlife branding specifications
• Involved in launching & running an E Commerce website. Identify e-commerce opportunities by contacting potential partners; discovering & exploring business alliances.
• Developing negotiating strategies & positions by studying integration of new venture with company strategies & operations; examining risks & potentials
• Devising, communicating & delivering the strategic direction of the online proposition. Implement internet marketing strategy by defining all e-commerce content, products & services; managing all external e-commerce sites, programs and promotions
• Responsible for a monthly Sales Target & supervising a team of 3 personnel.
• Responsible for defining, planning, & implementing an integrated strategy supporting client’s overall business strategy
• Building & delivering integrated marketing plans that align with business priorities & revenue goals
• Adherence to best practices & the competitive landscape while encouraging fresh thinking & strategy-based campaigns to drive revenue
• Accounts Handled: Linen Club & Liyana, (Aditya Birla Group), Turtle Ltd., London Bridge (a Turtle Ltd venture), Enquotism, Chanson Waters, Oventus, Ad-Tech India, KashmirBox.com, Magik Candy & Deep Probeen Porisheba
• Successful in the development & launch of the company's e- commerce website which has increased sales, reduced distribution costs, time & labor involved in the supply chain from the manufacturer to the customer
• Successfully build new business through effective design & implementation of strategic marketing & branding plans. Develop annual & quarterly marketing planning calendar & campaign strategy.
• Implement multi-layered marketing events, from concept through execution with excellent return on investment (ROI). • Responsible for a monthly sales target & supervising a team of 6 personnel.
Ecommerce Business
www.ifbappliances.com
Freedom through convenience is the business idea behind IFB. Launched in 2007 www.ifbappliances.com empowers
customers with the advantage of online shopping. The site was one of India's pioneering e-commerce and home
appliance brand websites.
• Involved in launching & running an E Commerce website. Identify e-commerce opportunities by contacting
potential partners; discovering & exploring business alliances.
• Developing negotiating strategies & positions by studying integration of new venture with company strategies &
operations; examining risks & potentials
• Devising, communicating & delivering the strategic direction of the online proposition. Implement internet
marketing strategy by defining all e-commerce content, products & services; managing all external e-commerce
sites, programs and promotions
• Responsible for a monthly Sales Target & supervising a team of 3 personnel
• Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Determine annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; monitoring costs, competition.
Project: A 15 minute Documentary Film on India’s Partition Story Research Project: Representation of Women
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