Regional Key Account Manager
Sunbulah
مجموع سنوات الخبرة :18 years, 1 أشهر
Handling Key Account and local Modern Trade business for western Region.
Managing key accounts maintaining a long-term relationship with them through frequent meetings “Business Review” with the commercial team, category managers and business managers.
Organize and manage the Retail channel activities to ensure that all the activities and initiatives are carried out in an efficient manner and the activity processes are implemented as designed and comply with the established plan.
Managing the Sales Team of fourteen salesman and four supervisors responsible for modern trade Jeddah, Makkah and Taif.
Working closely with trade marketing team for budget planning initiatives for Retail Channel.
Working with warehouse and supply chain team for the stock allocation according to target and controlling the delivery issues.
Dealing with 3rd party merchandising Team of Tarweej to ensure the service is provided effectively, review the weekly performance of merchandising service,
Communicating the monthly activity plan with them to ensure timely execution.
Collaborate in preparing the Modern trade annual budget and monitor the financial performance vs. assigned budget to be aware of anticipated costs/revenues and areas of unsatisfactory performance (ROI).
- Preparing the annual joint business plan (JBP) for the key accounts, negotiate and Sign the annual agreements (BDA).
Tight Budget Controls, Responsible for ensuring that the investments deliver a solid return to builds a long-term profitability in win-win situation
Handling 33% of total KSA Business.
Managing key accounts at head office level, maintaining a long-term relationship with them
through frequent meetings “Business Review” with the commercial team, category managers and
business managers.
Organize and manage the channel activities to ensure that all the activities and initiatives are
carried out in an efficient manner and the activity processes are implemented as designed and comply with the established plan.
Monitoring the sales performance, Sell-in vs. sell-out, overstocks, OOS, slow movers and analyze positive and negative achievements on the monthly / quarterly basis to set the corrective actions on right time.
Collaborate with the marketing team in recommending and executing initiatives, promotions.
Managing the sales team of Jeddah at store level.
Handling 24% of total KSA Business.
Managing key accounts at head office level, maintaining a long-term relationship with them
through frequent meetings “Business Review” with the commercial team, category managers and
business managers.
Organize and manage the channel activities to ensure that all the activities and initiatives are
carried out in an efficient manner and the activity processes are implemented as designed and comply with the established plan.
Monitoring the sales performance, Sell-in vs. sell-out, overstocks, OOS, slow movers and analyze positive and negative achievements on the monthly / quarterly basis to set the corrective actions on right time.
Collaborate with the marketing team in recommending and executing initiatives, promotions.
Collaborate in preparing the Modern trade annual budget and monitor the financial performance vs. assigned budget to be aware of anticipated costs/revenues and areas of unsatisfactory performance (ROI).
- Spending time in the field in order to understand & anticipate the channel dynamics, and to ensure better coverage, availability, and visibility of our items in addition to monitoring our shelf share, Competitor activates to enhance our competitive advantage and keep steps ahead of the competition.
Providing sales forecast for the key accounts in line with the sales plan and the goals.
- Preparing the annual joint business plan (JBP) for the key accounts, negotiate and Sign the annual agreements (BDA).
Tight Budget Controls, Responsible for ensuring that the investments deliver a solid return to builds a long-term profitability in a win-win situation.
working in Tamer since 2009 as Key Account Section Manager for Major Key Account ( Panda, Bin Dawood, Danube, Farm and Manuel) promote in March as Key account Team Leader.
responsible for Promotion planing, Budget control, Investment Balance among all key account and event and activities of Branding and implementation of all initiative from P&G.
Handling Danube, Bin Dawood, Al Raya, Farm and Manuel for the operations of sales and marketing as far the company's products are concern. keeping eye on competitors product and their marketing activities.
Planning for the promotional activities and signing the contract of branding. controlling the collection and receivables.
Managing Merchandisers of whole Modern Trade as team leader of Modern Trade for Jeddah and Makkah.
Managing trade marketing activities of Key Accounts.
Closing Monthly contract with Internal budget allocated for the Modern Trade.
Developed the new business for the Air freight and LCL import shipment.
Operation and sales
MBA Marketing & Advertisement GPA 3.3
BBA honor